AI Web MakerSocial media marketing strategy
Iron Crane Martial Arts
Iron Crane Martial Arts will let parents and adults see a real class, get plain answers and find the next course date, so that local followers become visitors to the hall.
More visits to your shop · Under 100 US dollars a month
Fix these first
Make the Facebook page the front door for parents, with the hall address, the class times by age group and a message button at the top.
Write down a filming rule before you post any class footage: a parent's agreement for any child's face, no full names and nothing filmed in the changing rooms.
Pin one post that answers the questions parents ask most, such as whether they can watch, what a child wears and how to join a beginner course.
Your platforms, in order
Facebook 5 posts in 4 weeks · Event posts, Photo posts, Short videos
Local parent groups and event pages are where families ask which club to try and then check the details.
Fix on your profile:
- Add the hall address, the class times by age group and a map pin so parents can find the door.
- Put your logo in the profile picture and a photo of the empty hall, with the mats laid out, in the cover space.
- Switch on the message button and reply the same day.
- Pin the post about the next beginner course.
Instagram 3 posts in 4 weeks · Reels, Carousels, Stories
Pad work, stances and belts show clearly in a short clip, which suits adults deciding whether to visit and parents looking over a school's feed.
Fix on your profile:
- Make the bio say martial arts school, give your area and point to the beginner course.
- Add a highlight called Parents with the answers to the questions you hear most.
- Link to the booking page for the next course.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A private message lets a parent ask something small, such as whether a child can join part way through a term, without a phone call or a visit.
Fix on your profile:
- Open a WhatsApp Business account that shows the hall address, the class times and a link to the timetable.
- Write a greeting that asks who the class is for and how old they are, then offers the next beginner course dates.
TikTok 2 posts in 4 weeks · Short videos
Short clips of drills and kata can reach adults who have been curious about training but have not yet searched for a class.
Fix on your profile:
- Use the school name and logo, with a bio that says martial arts school and names your area.
- Put the website link in the bio and keep every clip free of identifiable children.
Your content pillars
Inside a class 30%
- A children's class from the first bow to the last, filmed from the back of the hall
- Pad work in an adult kickboxing class
- A kata, the set pattern of karate, in one short clip
Questions parents ask 25%
- Can I stay and watch a class?
- What does a child wear on the first day?
- What happens on a grading day?
Meet the instructors 20%
- The instructor who teaches the children's classes, in their own words
- An instructor explains the stance every beginner learns
Come and visit 25%
- Dates of the next beginner courses for children and for adults, and how to book
- School holiday class times, posted early for working parents
Your 4-week posting calendar
Week 1
Beginner course for children
Our next beginner course for children starts on [date] at [time] at [hall]. Newcomers learn the stance, the bow and the basic techniques, and parents are welcome to watch. Reserve a place on our website, or message us if you would like to ask something first.
Pad work in adult kickboxing
Pad work in our adult kickboxing class: one partner holds, the other strikes, and both keep their eyes up. Beginners start with the basics and build slowly. Message us to book a place on the next adult beginner course.
Class times this week
Class times this week: [days and times] for children and [days and times] for adults. Not sure which one suits you? Reply here with the age of the student and we will tell you where to start.
Week 2
The rules of the hall
Three habits we teach in every class: bow when you step on the mat, listen when the instructor speaks and look after your training partner. Parents are welcome to watch and see them for themselves. Message us to arrange a visit.
Learning a front stance
Learning a front stance, slowly, from the very beginning. Everyone starts here, whatever their age. Message us or visit our website to book a place on the next beginner course.
Uniform or tracksuit for a first class
Uniform or tracksuit? For a first class, comfortable clothes you can move in are fine, with bare feet on the mat and a water bottle. We explain the uniform later. Swipe for more practical answers, then message us with yours.
Week 3
Meet the children's instructor
Meet [name], who teaches our children's classes. [name] runs each hour with games, clear instructions and time to ask questions. Message us to arrange a visit before your child joins.
School holiday timetable
School holiday classes: [dates, days and times]. The hall holds a limited number, so book early. Tap the link in this story to book, or reply with your question.
Can parents watch?
Can parents watch a class? Yes, [where parents can sit or stand] is open during children's classes. Reply here to ask about a class for your child, or book a place on our website.
Week 4
Grading day at the hall
Grading day at the hall: students showed their instructors what they have been practising, and some tied on a new belt. Thank you to the parents who came to cheer. Message us if you would like to join our next beginner course.
A kata in one clip
A kata is a set pattern of karate moves, practised alone with focus and control. Our adult beginners learn a short one during the course. Message us or use our website to book the next course.
A month at the hall
A month of classes at the hall: warm-ups, pad work, games and a few new belts. Thank you to every family and adult who came through the door. If you would like to see a class, message us or choose a visit time on our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages about a class or course
Tally each week's new messages across your platforms and mark whether each is about a child or an adult.
Visits that began on social media
Ask every new family or adult at the door where they first saw the school, and tally the answers.
Event responses against bookings
Compare the people marked as going or interested on each Facebook event with the places booked for the course.
Saves and shares of parents' question posts
Note which question posts are saved or shared, since families often send these to a partner or a friend.
Followers who live near the hall
Look at where your followers live in each page's figures and watch whether the local share grows.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.