AI Web MakerSocial media marketing strategy
Inkwell Print House
Inkwell Print House will show finished jobs in the places they are used, along with the satisfying moments of printing, so that business owners, clubs and designers click through and order.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Use the same logo and name on every profile and link each post to the product page that matches it, so someone who likes a banner lands on banner printing.
Photograph each finished job in the place it will be used, such as a banner on a fence or a menu on a table, so buyers can picture their own.
Ask customers whether you may post their job and tag them, so their followers see your work as well as yours.
Your platforms, in order
Instagram 5 posts in 4 weeks · Process reels, Carousels, Stories
Clean prints, stacks of cards and short clips of a cut or a fold are easy to watch on a phone and show the quality before anyone asks.
Fix on your profile:
- Put the logo in the profile picture and name business cards, banners and merchandise in the bio.
- Link to a page with all the products and the quote form.
- Keep highlights for business cards, banners, merchandise and how to order.
LinkedIn 4 posts in 4 weeks · Photo posts, Short text posts
People who order print for a business look there for suppliers, and a page full of real jobs shows you can be trusted with a deadline.
Fix on your profile:
- Create a company page that says printing for businesses and events.
- Add the website link and the products you print to the description.
- Ask a regular business customer for a recommendation.
Facebook 3 posts in 4 weeks · Photo posts, Local group posts, Short videos
Local business groups and club pages are where people ask who to use for a banner or flyers, and a page holds your hours and reviews.
Fix on your profile:
- Add your hours, your collection address and an order button.
- Pin a post that shows your products and how to ask for a quote.
- Turn on reviews and ask buyers to leave one.
Your content pillars
Finished and in place 30%
- A banner hung at a fair beside the poster that goes with it
- A menu on the table it was printed for
Satisfying print 25%
- A stack of cards trimmed and squared in one clip
- A finish catching the light on a card
Order dates 20%
- The last day to order for the summer fairs
- Today's cut-off for same day jobs
Customers' work 15%
- A cafe's new menu from file to printed copy
- A club's banner on the day of its first match
Choosing well 10%
- Two papers held side by side
- Which banner size fits a market stall
Your 4-week posting calendar
Week 1
Trimming a stack of cards
A stack of business cards, one clean cut and a sharp edge. Watch them trimmed to size, then start your order with the link in our bio.
Cards for a new business
A new business needs cards on day one. We print business cards on a choice of papers and finishes, and we can send a sample pack so you can feel the difference first. Message us or order on our website.
Printing for local events
Running a fair, a fun run or a club night? We print banners, posters and flyers for local events and can tell you the last day to order for [date]. Send us the size you need for a quote.
Week 2
A banner in place
From a file to a fence: this banner for [event] was printed on [material] and hung the day before. Swipe to see it up close, then ask for a quote on our website.
Merchandise for a team
Tote bags, mugs and shirts with your logo, in your brand colours. Send us your artwork and the number you need, and we will reply with options and a delivery date. Message us to start.
Two papers side by side
Two papers, one design. Which would you pick for your business card? Vote in the poll, then message us for a sample pack so you can feel them both.
Week 3
A cafe's new menu
A new menu for [business], from file to printed copy on the table. Planning a menu, a flyer or a price list? Send us your file or your idea and we will reply with a quote.
A finish catching the light
A [finish] finish catches the light on this card. Not sure which finish suits your design? Message us and we will show you, or start an order with the bio link.
Print for marketing teams
Marketing teams: brand colours matter, so we show a proof before anything runs and match your files with care. Send us your logo and the date you need it by, and we will reply within [time].
Week 4
Last dates to order
Event season is close. For [event date], the last day to order banners is [date] and for flyers it is [date]. Swipe for the dates, then place an order or request a quote on our website.
A club's banner
A banner for [club or school] goes up before the first match of the season. Need one for your own event? Send us the size and the date and we will send a quote.
A month of jobs
Cards, flyers, banners and merchandise: a month of jobs leaving the shop. Thank you to everyone who ordered. Visit our website or message us to start your next one.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Orders and quotes that name a post
Look at the source line on the order and quote forms for answers that name a platform.
Taps on the product page link
Read the link taps in each profile's insights and see which products they land on most.
Saves on process clips and finished jobs
List the clips and jobs people save or share most and make more like them.
Messages from marketing teams and office managers
Count the LinkedIn messages each month and note which post each one followed.
Followers who run businesses nearby
Look at the audience location figures once a month and see whether local followers are growing.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.