AI Web MakerSocial media marketing strategy
Lotus Path Yoga
Lotus Path Yoga will use photos of the room, short teacher introductions and plain answers to beginner questions to turn local followers on Instagram and Facebook into first visits.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the studio address, opening hours and a link to the timetable in the bio of every account, so a curious person can find the door in seconds.
Replace stock pictures with your own photos of the room, the props and the teachers, asking permission before anyone is shown in a class.
Pin a post for beginners on Instagram and Facebook that says what to wear, what to bring and how to book a first class.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories, Photo posts
People choose a studio by how it feels, and photos and short videos of the room and the teachers show that quickly.
Fix on your profile:
- Use the studio logo as the picture and name the neighbourhood in the bio.
- Link to the timetable page and add a prompt to message you with questions.
- Save story highlights for beginners, the timetable, teachers and the room.
Facebook 4 posts in 4 weeks · Event posts, Photo posts, Short videos
Local neighbours and parents look for classes in community groups, and events make a course or workshop easy to share.
Fix on your profile:
- Fill in the address, opening hours and a link to the timetable.
- Create an event for each beginner course and workshop with the date and how to book.
- Turn on the message button and answer questions the same day.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Nervous newcomers often like to settle a small worry in a private message before booking.
Fix on your profile:
- Open a WhatsApp Business profile showing the studio address and your hours.
- Write a greeting that asks which class interests them and whether they have tried yoga before.
- Save quick replies for what to wear, what to bring and how to book.
Your content pillars
Come and see the room 25%
- The studio before an early class, mats down and lights low
- A tour of the props cupboard for first-timers
Meet the teachers 20%
- A teacher says in twenty seconds what her class feels like
- What our Sunday teacher says to nervous newcomers at the door
Beginner questions answered 30%
- What to wear and where to leave your shoes
- What a nervous first-timer should know before class starts
- A breath to try at your desk
Timetable and booking 25%
- This week's classes on one slide
- Beginner course dates and the places left
Your 4-week posting calendar
Week 1
The room before class
Here is the room before our [time] class on [day], mats down and lights low. Come and see it for yourself, all levels welcome. Book through the link in our bio.
Beginner course dates
Our beginner course starts on [date]. It is a small group, one step at a time, and no experience is needed. Places match the size of the room, so book yours at [website] or message us with any questions.
Ask us anything
Never tried yoga? Ask us anything here: what to wear, what to bring, which class to start with. Send us a message and we will point you to the right one.
Week 2
Which class is for you
Slow, flowing or warm? Swipe to see what each of our classes feels like and who it suits. Not sure where to start? Message us and we will suggest a class for your first visit.
Meet the teacher
Meet [teacher name], who teaches our [day] [time] class. Every pose is explained in plain words, with an easier option always on offer. Come and say hello: book on our website or message us.
Props are not a sign you are doing it wrong
Blocks, straps and bolsters are not a sign that you are doing it wrong. They are how we make a pose fit your body. Come and try them in a class that suits you. Book through the link in our bio.
Week 3
A breath to try at your desk
Try this at your desk: sit tall, breathe in through your nose, then let a long, slow breath out. Repeat three times and stop if it feels uncomfortable. We teach plenty more in class. Book at [website].
This week's classes
This week's timetable: [classes and times]. Reply with the class you want and we will help you book it, or book on our website.
Workshop on one theme
Our [theme] workshop is on [date] from [start] to [finish]. We spend the whole session on one idea, with time for questions. All levels are welcome. Message us or book at [website] to join.
Week 4
First class questions answered
What to wear, what to bring and where to leave your shoes: the answers to the questions every first-timer asks, in four slides. Save it for when you need it, and message us with anything else you want to ask.
Places left on the course
There are [number] places left on our beginner course starting [date]. Reply here to ask a question or to book yours.
The room at the end of the week
The last class of the week is over and the room is still. Thank you to everyone who rolled out a mat with us this month. Join us next week: book on our website or message us.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages and questions a week
Add up the new questions that arrive on Instagram, Facebook and WhatsApp each week.
First-time students from social media
Ask each newcomer how they found the studio and tally the social media answers.
Clicks to the timetable
Check the link taps on Instagram and Facebook each month.
Event responses
Compare interested and going on each Facebook event with the places booked.
Saves and shares
See which posts people save or send to friends, and plan more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.