AI Web MakerSocial media marketing strategy
Frostbell Creamery
Frostbell Creamery will turn scrolling into walking in, with slow scoops, honest taster posts and a clear open sign on every sunny day.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put your opening days and hours in the bio of every profile, and change them the same morning whenever the weather or a holiday does, so nobody walks over to a closed door.
Tag the shop on every post and story, because people choosing where to walk tap the map pin before they decide.
Swap stock pictures for real photos of your own counter taken in daylight, with a cone, a sorbet and a sundae in each set.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Stories, Carousels
Ice cream is a visual impulse buy, and a bright counter is easy to save, share with a friend and find on a map.
Fix on your profile:
- Use a close-up of a cone or your shop sign as the picture, so it is recognised from the pavement.
- Put the street, your opening days and the words ice cream shop in the bio.
- Link to the visit us page of your website and keep the location tag on.
- Save story highlights for flavours, sundaes and tubs to take home.
Facebook 4 posts in 4 weeks · Photo posts, Events, Short videos
It is where families look up hours, flavours and school holiday plans before they leave the house.
Fix on your profile:
- Add opening hours, including the months you close, and a map pin on the street.
- Choose ice cream shop as the category and add a get directions button.
- Pin a post that lists today's flavours and the sorbets that suit people avoiding dairy.
TikTok 3 posts in 4 weeks · Scoop clips, Taste tests
Clips of scoops, drips and first tastes travel well beyond your followers, to holidaymakers and students looking for a treat.
Fix on your profile:
- Use the shop name as the username and a clear photo of the counter as the picture.
- Write a bio with the street, your opening days and what you scoop.
- Add a link to the website if your account lets you.
Your content pillars
The counter and the scoops 30%
- A double scoop stacked on a cone, filmed as the topping goes on
- The counter at opening time with every flavour labelled
New and seasonal flavours 25%
- The team tasting a new flavour for the first time
- A fruit sorbet from the first tray to the finished scoop
Sundaes and shakes to share 20%
- A tall sundae built from the glass up
- Two spoons, one glass: a treat to send to a friend
Tubs for the table 15%
- Pudding for Sunday lunch, sorted on the way home
- How to carry a tub home in warm weather
Come and find us 10%
- Today's hours, shown on a story the moment you open
- The walk to the shop from the nearest car park or bus stop
Your 4-week posting calendar
Week 1
A slow scoop
One scoop of [flavour], filmed slowly on its way to the cone. Cold, smooth and ready now. Come and taste it at [street], open [days] from [opening time].
Today's counter
The counter is full again. Today there are [number] ice creams and [number] sorbets, every one labelled, and our team will talk you through what is in each. Call in at [street] from [opening time].
First taste of a new flavour
We tried our new [flavour] for the first time at the counter, and the verdict came fast. Come and give it a go at [street] this weekend, then tell us what you think.
Week 2
A sundae, layer by layer
Sauce, scoops, cream, crunch, one more scoop. Swipe to watch it grow. It comes with two spoons, so bring someone and visit us at [street].
Staff picks
Staff picks: [name] never leaves without [flavour], and [name] goes for [flavour] on a sundae. What is your go-to? Tell us in the comments, then come and see what is on the counter at [street].
Open today
The sun is out and so are we, open until [closing time] today. Tap the map pin to find us at [street], and come with an appetite for a cone.
Week 3
The race against the drip
Every cone on a warm day is a race. This one lasted a very short time. Walk over to [street] and see how long yours survives.
Fruit to sorbet
Fruit goes in at one end and sorbet comes out of the other. Here is the churn from tray to tub, all in the shop kitchen. It is on the counter from [opening time], so come and taste what you watched.
School holiday hours
School holiday hours start on [date]. We will be open [days] from [opening time] to [closing time], with seats inside and a water bowl by the door for your dog. Bring the family to [street].
Week 4
Four ways to order
Cone, cup, waffle or shake: take your scoops whichever way you like them. Swipe for the choices, then come to [street] and pick at the counter.
Tub for Sunday lunch
Pudding for Sunday lunch is easy. Collect a tub of [flavour] on your way home and ask us about the sizes. We are open until [closing time] at [street].
Sunday at the counter
Sunday at the counter, scoop after scoop. Join us at [street] from [opening time] and choose between [flavour] and the rest of the board.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Walk-ins who saw a post
Ask at the till and keep a tally sheet by the card machine with a column each for Instagram, Facebook and TikTok.
Taps on directions and the map pin
Open each platform's insights once a week and note the taps on the days you posted.
Saves and sends of sundae and scoop posts
Note which pictures people save or send to friends, since those are the ones that bring groups through the door.
Story replies and taps on hours
Count the replies to your open today stories and see whether sunny days bring more.
Followers who live nearby
Check the location figures for your page each month to see whether local followers are growing.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.