AI Web MakerSocial media marketing strategy
Ironroad Freight
Ironroad Freight will use real trucks, drivers and lanes on LinkedIn and Facebook, and a quick quote route on WhatsApp, to turn business buyers in the region into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Create a LinkedIn company page and complete the owner's profile, with a photo of a truck and a plain description of the fleet.
Set up a WhatsApp Business number and put it on your page, your trailers and your quotes, so customers can send pickup and delivery details.
Post once or twice a week with real photos of loads, trucks and drivers, never stock pictures of trucks.
Your platforms, in order
LinkedIn 6 posts in 4 weeks · Photo posts, Carousels, Text posts
Transport managers, buyers and owners look up carriers here, and posts reach them through their own connections.
Fix on your profile:
- Use your logo as the picture and a photo of your trucks at a dock as the banner.
- Write an about section that names your own fleet, your drivers, the region and the kinds of freight.
- Add your website and a contact button.
- Connect the owner's profile to the company page and to managers you already know.
Facebook 3 posts in 4 weeks · Photo posts, Short videos
Smaller local shippers use it, and so do drivers and their families, so it shows what kind of company you are.
Fix on your profile:
- Use the same logo and a photo of the fleet as the cover.
- Write a bio with the region, the freight you haul and a message button.
- Add your opening hours and website, and turn on reviews.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
A message with pickup, delivery and load details is all a dispatcher needs to give a first answer.
Fix on your profile:
- Create a WhatsApp Business account with your hours, your region and the freight you haul.
- Write a greeting that asks for pickup, delivery, load details and dock hours.
Your content pillars
The fleet and the drivers 25%
- Meet a driver and their truck
- A morning at the depot
Loads and lanes 25%
- A regional run from pickup to delivery
- A regular lane that runs on set days
How we work 20%
- What we need for a fast quote
- What a customer hears from us when a load is delayed
Safety on the road 15%
- Securing a load before it leaves the dock
- The walk-round check before a run
Ask for a quote 15%
- Send us your pickup and delivery details
- Where we have capacity this week
Your 4-week posting calendar
Week 1
A trailer, secured and checked
A loaded trailer, checked and secured before it leaves the dock. Securing the load is the last job before the wheels turn. Message us your pickup and delivery details and we will come back with a quote.
Meet a driver
Meet [name], one of our drivers on the [area] runs. An early start, careful loading and a call if anything changes. Message us if your business needs a carrier that keeps you informed.
Send us your load details
Need a load moved? Send us the pickup and delivery locations, what it is and when your dock is open, and we will reply with what we can do. Message here or call [phone].
Week 2
Full truckload or part load
A full truckload moves direct on its own trailer, while part loads share space and suit smaller consignments. Swipe for how to choose between them, then message us about your freight.
What we need for a fast quote
A fast quote needs four things: where the load picks up, where it delivers, what it is and when your dock is open. Send us those and we will reply quickly. Message us or visit our website.
A tidy delivered load
Delivered, unloaded and signed for, with the paperwork on its way to the customer's accounts team. Message us if you want freight moved with this care.
Week 3
A regular lane
Regular lanes keep trucks and drivers busy, and give customers a dependable pickup on the same days each week. If you ship the same freight every week, message us and we will quote the lane.
Capacity this week
We have room for [number] more loads this week on [lanes]. Reply here or call [phone] with your pickup and delivery details.
The walk-round check
A morning at the depot: our drivers walk round the vehicle before they set off, then check the load and the paperwork. Message us if you are looking for a carrier with its own fleet and drivers.
Week 4
Why we run our own fleet
We run our own trucks and employ our own drivers, so the person who plans your load is the person who moves it. Message us to talk about your regular freight.
A kind review
Our regular runs earned a kind review from [customer name], and we are grateful. We read every one. If your business needs a carrier it can ring, message us or visit our website.
Which lanes do you ship
Which lanes do you ship most often? Send us the pickup and delivery locations on WhatsApp and we will tell you what we could do for them.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Keep a weekly tally of messages from LinkedIn, Facebook and WhatsApp.
Quote requests with full details
Count the messages that include pickup, delivery and load details.
Managers who connect with you
Note the transport and warehouse managers who accept a connection or reply.
LinkedIn page views
Check the page figures each month to see whether more local businesses are looking.
New customers from social media
When a new customer signs up, ask how they heard of you and log social media as the source.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.