Social media marketing strategy
Haulaway Junk Removal
Haulaway Junk Removal will use before and after spaces, sorted loads and quick replies to turn Facebook, TikTok and WhatsApp into messages with photos of things that need to go.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Open a Facebook page that shows your truck, your area and a message button, and link it to the photo quote form on your website.
Give the truck and your cards one number for calls and messages, set up as WhatsApp Business with a greeting that asks for photos, the address, the stairs and the parking.
Show a sorted load or a cleared space every week, because where things go is the worry that stops many people booking.
Your platforms, in order
Facebook 5 posts in 4 weeks · Before and after photos, Short videos, Local group replies
People in local groups ask who can take an old sofa or empty a shed, and a page full of real loads shows that you can.
Fix on your profile:
- Pick the truck as your cover photo and the logo as your picture.
- In the bio, list house, garage and building clear-outs and your area.
- Turn on the message button and invite reviews that say what was cleared.
- Fix a post to the top of the page showing how a photo quote works, step by step.
TikTok 4 posts in 4 weeks · Clear-out videos, Sorting clips, Quick tips
Watching a full room become empty is satisfying, and short sorting clips reach people who are about to start a clear-out.
Fix on your profile:
- Keep the handle and picture the same as your Facebook page.
- Say where you collect and invite people to send photos for a quote, all in the bio.
- Link to the photo quote page on your website.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Customers can send photos of what needs to go and hear a price quickly, which turns a worry into a booking.
Fix on your profile:
- Register the number on WhatsApp Business with your hours and the area you cover.
- Open every chat by asking for photos, the address, the stairs and the parking.
- Add a quick reply that lists what you cannot take.
Your content pillars
Before and after spaces 30%
- A garage floor visible again
- A spare room emptied for a new use
Where it goes 25%
- A load sorted into reuse, recycling and waste
- What happens to an old mattress or a fridge
Photo quotes and what we refuse 25%
- How to get a quote from three photos
- What we cannot take and what to do with it
On the truck 20%
- Meet the person who lifts your sofa
- A day of clear-outs in one video
Your 4-week posting calendar
Week 1
A garage cleared
This garage had not shown its floor for a long time. One visit later the car fits again, and everything usable went to reuse. Send us photos of your garage and we will tell you what the job would involve.
Sorting the load
Furniture for reuse, metal for recycling, the rest for disposal. This is what happens before anything leaves your house. Message us photos of what you want cleared and we will reply with a price.
Photo quotes
Not sure what a clear-out will involve? Send us three photos, your address and a note about stairs or parking, and we will reply with a price. We tell you what we cannot take at the same time.
Week 2
Where a sofa goes
Where does an old sofa go after we collect it? If it is in good condition it goes to reuse, and if not we take it for recycling where we can. Send us photos of what you want cleared and ask where it would end up.
Down from the loft
Down the loft ladder, through the hall and onto the truck. You point, we carry. Message us to clear your loft and we will tell you what is involved.
Meet the team
Meet [name], who will be lifting at your clear-out. Careful with floors and door frames, and tidy at the end. Message us to book a slot in [area].
Week 3
What we cannot take
A quick note on what we cannot take: paint, chemicals, gas bottles and anything hazardous. Tell us about these when you ask for a price and we will explain what to do with them. Message us your photos.
A fridge freezer collected
A fridge freezer collected today. Appliances like these go for recycling where they can instead of straight to landfill. Message us if you have one waiting by the back door.
Between tenants
Landlords and letting agents: a flat to empty between tenants? Message the address and some photos and we will say when we could clear it. We leave it swept.
Week 4
A kind review
A house clearance is never an easy job, so [customer first name]'s kind review means a lot. We take care over every room. If you need help emptying a home, send us a message.
From full to empty
From full to empty, with everything sorted on the way out. Want a room like this? Want a room like this cleared? Send photos and we will say how we would tackle it.
Space this week
We have space for clear-outs on [days] in [area]. Send us photos here and we will tell you what we could take and when.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages with photos a week
Count the messages on Facebook, TikTok and WhatsApp that arrive with pictures of what needs to go.
Photo quotes that became bookings
Note each quote sent from a message and whether the customer booked.
Views of sorting and loading clips
Check which videos were watched to the end and make more like them.
Local viewers
Check each month where your viewers live, and whether the share in your area is growing.
Shares in local groups
Note when a post is shared or tagged in a community group and which post it was.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.
AI Web Maker