AI Web MakerSocial media marketing strategy
Copper Kettle Coffee
Copper Kettle Coffee will use drinks, bakes and a look inside the room to turn people who scroll past into people who walk in.
More visits to your shop · Under 100 US dollars a month
Fix these first
Show the shop's logo or sign in the profile picture, and make the bio say what you serve, the street you are on and your opening hours.
Add the location tag and a link to the menu page on every profile, so a post can lead straight to the door.
Post at the same times each week, such as before the morning rush and before lunch, using pictures taken at your own counter.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Stories, Photo posts
It is where people look at a coffee shop's drinks, bakes and room before they visit.
Fix on your profile:
- Make the logo the profile picture, so the shop is recognised on the map and in the feed.
- Put your opening hours, your street and the word coffee in the bio.
- Link to the menu page on your website.
- Save Highlights for the menu, the room and meeting trays.
Facebook 4 posts in 4 weeks · Photo posts, Events, Local group posts
Neighbours and local groups use it to find out what is new nearby, and it holds your hours and events.
Fix on your profile:
- Add the opening hours, the address and a picture of the menu.
- Turn on the message button so meeting orders can arrive by chat.
- Pin the weekly special as the top post.
- Switch reviews on and invite regulars to rate the shop.
TikTok 3 posts in 4 weeks · Drink clips, Bar clips
Short, satisfying drink clips reach students and younger workers close to the shop.
Fix on your profile:
- Keep the name and logo identical to your other accounts.
- Say what you serve and which street you are on, in the bio.
- Link to the website.
Your content pillars
The bar 30%
- Latte art poured in one slow clip
- The shot, the steam and the sound of the grinder
- An iced drink on a warm afternoon
The pastry case 25%
- Today's bakes in the case, photographed in daylight
- A slice of cake on a plate beside a flat white
The room and the regulars 25%
- A quiet table with a laptop and a coffee
- A regular at a favourite table, photographed with permission
- The corner seat in the afternoon light
Meetings and specials 20%
- A meeting tray ready for collection
- This week's special on the chalkboard
Your 4-week posting calendar
Week 1
Latte art pour
Monday needs a good pour. Watch this one go from steamed milk to a finished leaf, then come in and ask for yours at the bar. We are open from [time] at [address].
Shot, steam, pour
Shot, steam, pour. Turn the sound up for this one. Come and visit us on [street] for yours.
Today's bakes
Today's bakes are in the case: [pastry], [pastry] and [cake]. Come in this afternoon for a slice with your coffee. We are open until [time].
Week 2
The room
The room, from the window seat to the corner table. Bring a book, a laptop or a friend. We are on [street], open from [time]. Come and find a seat.
Meeting trays
Hosting a meeting? Our coffee and pastry trays can be ready when your team arrives. Message us with the date and the number of people, and we will plan it with you.
Seats free this afternoon
Plenty of seats free this afternoon, and the pastry case is full. Come in and pick your spot, we are open until [time].
Week 3
Opening the shop
Lights on, grinder on, steam up: a weekday morning at the bar. The doors open at [time], and a table is waiting.
New seasonal drink
New on the menu: [drink], [description]. It is here from [date]. Come in and try it.
Weekly special
This week's special on the board: [special]. Pop in for lunch and have it with a coffee. We are open [days and hours] at [address].
Week 4
Cutting the cake
A slice of [cake] cut open, layer by layer. It is in the case today, so come in and have one with your coffee.
Iced coffee
Iced coffee for a warm afternoon: ice, shot, milk, done. Visit us on [street] and ask for one.
Thank you to regulars
This month brought plenty of new faces and a lot of familiar ones, and we loved seeing them all. If you have not visited yet, come and say hello, we are open [days and hours].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Walk-ins who saw a post
Ask new customers whether a post, a clip or a tag brought them in and tally the answers.
Profile visits and direction taps
Check the profile visits and the direction taps on Instagram and Facebook each week.
Views from people nearby
Look at where viewers of your clips are located and see whether local views are rising.
Saves and shares of food posts
See which drinks and bakes people save or send to friends, and make more of them.
Customers in the slowest hours
Compare the slowest hours on days you posted a reason to visit with days you did not.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.