Social media marketing strategy
Good Sit Dog Training
Good Sit Dog Training will let short lessons and honest progress do the talking, so owners who enjoy puppy clips end up sending a message about a class.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Make every profile say what you teach and where: puppy classes, obedience and home sessions, with your teaching area and a link to your website.
Put a business WhatsApp number on your profiles, class posters and cards, with an automatic greeting that asks the dog's age and what the owner wants to change.
Post three times a week from your own classes and sessions, with permission, rather than reusing pictures from elsewhere.
Your platforms, in order
Instagram 6 posts in 4 weeks · Reels, Carousels, Stories
A clip of a dog learning to wait or settle shows your teaching in seconds, and it is easy for owners to save and share.
Fix on your profile:
- Use a clear photo of you with a dog as the profile picture and your business name in the name field.
- Write a bio that says puppy classes, obedience and home sessions, with your area.
- Link to your class page and invite people to send you a short video of the habit.
- Save highlights for puppy classes, home sessions and owner stories.
Facebook 4 posts in 4 weeks · Short videos, Course date posts, Local group replies
Owners in local groups ask who to trust with a new puppy, and a class page gives them somewhere to check you.
Fix on your profile:
- Match the name and picture you use on Instagram, so owners know it is the same trainer.
- Put your teaching area and class days in the About section.
- Switch on the message button and add your class page as the website link.
- Pin the post with your next course dates.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
It lets an owner send a short video of the habit and get a straight answer, which is how many enquiries become bookings.
Fix on your profile:
- Create a WhatsApp Business account that lists your teaching area and the days you answer messages.
- Write a greeting that asks for the dog's age, the habit and a short video.
Your content pillars
Tiny lessons 35%
- One skill in one clip: teaching a sit with the phone at floor level
- Why puppies bite in the evening and a toy swap that helps
Class life 25%
- A class of puppies learning to settle on their mats
- Setting up the hall before the owners arrive
Owner stories 20%
- A rescue dog's first month at home, told by its owner
- A thank you from a family whose dog now waits at the door
Places and questions 20%
- Dates and spaces on the next puppy course
- Send a short video of the habit and we will say what we would teach
Your 4-week posting calendar
Week 1
Teaching a sit
Teaching a sit takes a few treats and a lot of patience. Watch how we lure, mark and reward, filmed at puppy height. Message us to find the right class for your puppy.
Puppy biting hands
Puppies bite because their mouths are how they explore, and the evening is often the worst time. Swap your hand for a toy and reward them when they take it. Message us a short video if yours will not stop.
Next course dates
Our next puppy class starts on [date] at [venue], with [number] places open. Message us here or on WhatsApp at [phone] to book yours.
Week 2
Settling on a mat
Settling on a mat is the skill that makes visitors, cafes and family dinners calmer. Swipe for the four steps we teach in class. Message us if your dog could use a calm spot of its own.
Thursday class
Thursday evening, and the puppy class is learning to wait for their name. Thank you to the owners who let us share this photo. Ask about a place on the next course.
Send us a video
Got a habit you would like help with? Send us a short video of it here, with your dog's age, and we will reply with what we would teach. Message us any time.
Week 3
Loose lead walking
The lead goes slack when a dog learns that walking beside you pays. Here is the first step, filmed on a quiet street. Pulling on every walk? Message us and we will suggest where to start.
A rescue dog at home
[Owner first name] adopted a rescue dog who barked at every visitor. A few weeks of calm practice later, the doorbell is a little easier for both of them. Message us if a rescue dog is joining your home.
Setting up the hall
Setting up the hall before class: mats down, treats counted and bowls out for the puppies. Places on the next course are on our website. Message us to ask which class suits your dog.
Week 4
A garden recall game
Recall starts in the garden, not the park. This game teaches a puppy that coming back is the best part of the day. Message us to book a recall workshop in [area].
Why dogs ignore us outside
A local owner asked why their dog ignores them outside. Often the outdoors is simply more exciting than we are. Message us what happens on your walks and we will suggest a first step.
Last places
The next puppy course starts on [date] and [number] places are still open. Message us here or ring [phone] to claim one.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Add up the new messages from all three platforms every Sunday evening.
Messages that become bookings
Note which conversations end in a booked place or session, and which post they began on.
Lesson clips watched to the end
Check the average watch time on each Reel and film more skills like the best ones.
Saves and shares
Note which tips owners save or send to friends, since those topics deserve a class or a page.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.
AI Web Maker