AI Web MakerSocial media marketing strategy
Waggy Tails Grooming
Waggy Tails Grooming will use short clips of the bath and blow-dry, plain explanations of coats and styles and quick photo quotes on WhatsApp to turn dog owners into messages and bookings.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Open a WhatsApp Business account and ask owners for a daylight picture of the coat before they book, so every quote starts from a clear photo.
Ask owners at collection whether their dog may be posted, and tag only those who say yes.
Put the breed and the dog's first name in every caption, so owners searching for their own breed find your posts.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
A fluffy dog straight off the table is the kind of picture owners save, share and tag friends under.
Fix on your profile:
- Show the salon logo in the profile picture, and let the first post be a bright, well-lit dog.
- In the bio, say that you groom dogs, name your town and invite owners to message about a coat.
- Add highlights for Styles, Coats explained and How to book.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Group replies
Dog owners ask each other for a groomer in local and breed groups, and a page lets them check you before messaging.
Fix on your profile:
- Fill in the salon address, your opening days and a message button.
- Pin a post that explains how a groom is booked.
- Switch on reviews so owners can say how their dog's visit went.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies, Photo quotes
A coat is easier to judge from a photo than from a description, so owners can message a picture and get a straight answer.
Fix on your profile:
- Set up WhatsApp Business with the salon's name, where it is and the hours you reply.
- Greet each sender by asking for the dog's name, breed and age plus a clear photo of the coat.
Your content pillars
Bath to blow-dry 30%
- A full groom in sped-up clips, from the tub to the table
- The finishing touches: the bandana, the tidy paws and the last brush
Meet the dogs and the groomers 25%
- Meet the salon dog, or the groomer's own dog
- A regular and their owner, with permission, and the part of the groom the dog loves most
Coats and styles explained 25%
- Teddy bear trim, breed trim and puppy cut compared on three dogs
- Curly, silky and wire coats, and the tool we reach for with each
Book a groom 20%
- Send a photo of your dog's coat for a quote
- Which days have space in the diary this month
Your 4-week posting calendar
Week 1
A groom in sped-up clips
Bath, blow-dry, scissors, finished. [Dog's name] the [breed] came in after a muddy month and left looking sharp. Message us to book a groom for yours.
Meet the salon dog
Meet [name], who supervises every groom at Waggy Tails. [One line about their job.] Message us to book your own dog in for a bath or a trim.
Photo for a quote
Wondering what your dog's coat needs? Reply with a daylight photo of the coat plus its breed and age, and a groomer will suggest a style.
Week 2
Three styles on three dogs
Teddy bear trim, breed trim or puppy cut? Swipe to see all three on three dogs. Tell us which look you love and message us to book.
Scissor work on a face
Slow, careful scissor work on a [breed]'s face, with plenty of pauses. Wondering which style would suit your dog? Message us and tell us about their coat.
Days with space
Muddy walks lately? We have space for baths on [days] this month. Tell us here your dog's name and which day suits you.
Week 3
The finishing touch
Every groom ends with a bandana in the colour of the season. This month it is [colour]. Tag us if your dog wears theirs on a walk, and message us to book your next groom.
Three coats
Curly, silky and wire coats each need a different tool and a different hand. Here is what we reach for with each. Message us to ask what your dog's coat needs.
Ask the groomer
Ask us anything about coats and clips. Send your question in the box and we will answer it in Stories next week. Message us when you are ready for a groom.
Week 4
A review from an owner
From [customer first name], after a groom: [review line]. Thank you. If your dog needs a bath or a trim, message us to book, or choose a day on our website.
Big dog day
Big dogs are very welcome. Here is a [breed] who fills the whole table, getting a bath, a dry and a tidy trim. Message us to book a big dog in.
Book a groom
Ready for a fresh groom? Send your dog's name and breed in a message and we will suggest a day and a style. Call [phone] if you would rather talk it through.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Total the new messages from Instagram, Facebook and WhatsApp when the week ends.
Quote requests with a coat photo
Count the WhatsApp messages that arrive with a picture of a coat, since they are ready to book.
Grooms that started on social media
Each week, look through the new names in the diary and note which owners mention a post, a page or a message.
Tags from owners
Count the owners who tag the salon in a photo each month, and thank each one.
Followers near the salon
Check each month whether the follower location figures show more people from the salon's own area.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.