AI Web MakerSocial media marketing strategy
Bright Smile Dental
Bright Smile Dental will use friendly introductions to its team, plain explanations of each visit and careful, quick replies to turn local families and young adults on Facebook, Instagram and TikTok into enquiries, with no promise about results.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put the words family dentist, your area, your hours and whether you are taking new patients at the top of every profile, with a message button and the phone number.
Agree a rule that no patient, X-ray or treatment result appears in any post, and that clinical questions are always moved to a phone call.
Ask each member of the team whether they are happy to be photographed and named, and keep a list of who has said yes.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group replies
Local parents compare practices there, and a page with hours, team photos and reviews gives them reasons to message.
Fix on your profile:
- A clear photo of the practice frontage for the cover, with the logo kept for the profile picture.
- Write a bio that says family dentist, names your area and tells people if you are open to new patients.
- Make Send Message the main button, with the phone number and a link to the booking page.
- Turn on reviews and reply without confirming that anyone is a patient.
Instagram 4 posts in 4 weeks · Carousels, Reels, Stories
Teenagers and adults weighing up braces or whitening look at a practice's Instagram to see who they would meet.
Fix on your profile:
- Use the name and picture from your Facebook page so people know it is you.
- Put your area, your hours and a prompt to message you in the bio.
- Link to the booking request page on your website.
TikTok 3 posts in 4 weeks · Short explainers, Team videos
Short, plain videos on what happens at an appointment take the mystery out of the visit for nervous people.
Fix on your profile:
- Write family dentist and your area in the bio, under the practice name.
- Link to the booking page on your website.
Your content pillars
What happens at your visit 30%
- A first appointment, step by step, with the team
- What a hygienist does during a cleaning, shown on a model
Meet the team 25%
- The dentist, the hygienist and the front desk in one short clip each
- A day in the life of a dental nurse
Habits for the family 25%
- Brushing routines that children enjoy, shown on a model
- Choosing a toothbrush for each age
Book your visit 20%
- A welcome for new patients and where to find the practice
- Booking details and hours for the week ahead
Your 4-week posting calendar
Week 1
We are taking new patients
We are welcoming new patients at Bright Smile Dental in [area]. We look after children and adults, from routine examinations and cleaning to fillings, whitening and braces. Message us or call [phone] to ask about registering.
Meet the team
Meet the people you will see when you visit: our dentist [name], our hygienist [name], our nurse [name] and our reception team. Swipe to say hello, and message us to book a visit.
Your first visit
What happens at a first visit: a welcome, a chat about your teeth, the examination and a plan. We explain each step as we go. Message us if you would like a call before you book.
Week 2
A look round the surgery
A quiet look around our surgery before patients arrive. Knowing where you will sit can make a first visit feel easier. Message us if you would like a look round before you book.
Brushing, shown on a model
Brushing a child's teeth is easier when you can see how it is done. Our hygienist shows the movements on a model. Message us to book your family in for an examination.
Before school returns
School is coming round again. It is a good moment to book your children's dental appointments, and your own while you are at it. We see parents and children on the same day where we can. Message us or call [phone].
Week 3
What a hygienist does
What does a hygienist actually do? Watch the steps of a cleaning on a model with our hygienist [name], and ask us anything. Message us to book your appointment.
Questions to ask before braces
Thinking about braces for yourself or your teenager? Ask how long they are worn, what care they need at home and how often you will visit. Our team goes through the options at a consultation. Message us to set one up.
Whitening, explained
At our practice, whitening is carried out under the dentist's care. Swipe for what a consultation covers and what to ask. Results differ from person to person. Message us to book a conversation.
Week 4
How to book with us
How to book with us: call [phone], message us here or use the form on our website. We will find a time that suits you and your family. If you are new, tell us and we will explain how to register.
Brush and floss
A small thing our team says every week: brush morning and night, and clean between your teeth. Simple, and worth saying again. Message us if you would like to book a visit.
Meet our dental nurse
Meet [name], our dental nurse, who greets you and makes sure you have everything you need. Say hello when you visit. Message us to book.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Count messages on Facebook and Instagram and the calls that mention a post.
Messages that become bookings
Count the messages that end in a booking, and how many of those are new patients.
Replies moved to a phone call
Count the clinical questions you redirected to the phone, to make sure none was answered in public.
Views of team and visit videos
Check which explainers and team posts are watched to the end and make more like them.
Followers from your area
Open your page's audience figures once a month and see whether people from your area are watching.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.