AI Web MakerSocial media marketing strategy
Brightpath Tutoring
Brightpath Tutoring will use worked examples, revision guides and quick, honest replies to turn parents in local groups into messages and first conversations.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Start a Facebook page that names your subjects and your area and has a message button, and add a WhatsApp number parents can use to ask a quick question.
Replace stock photos of smiling pupils with photos of your materials, your whiteboard and yourself, and never show or name a pupil.
Answer every message the same day with a short, friendly reply that asks the child's age and the subject they need help with.
Your platforms, in order
Facebook 5 posts in 4 weeks · Text posts, Photo posts, Group replies
Parents ask each other which tutor to trust in local groups, and a page lets them check you before they message.
Fix on your profile:
- Choose a friendly photo of yourself or your logo for the picture.
- Write a bio that names your subjects, the stages you teach and your area.
- Add a message button and the link to your call-back form.
- Pin a post that explains how lessons work and what you do not promise.
WhatsApp 4 posts in 4 weeks · Status updates, Quick replies
Many parents would rather send a quick question than fill in a form, and a prompt answer turns it into a conversation.
Fix on your profile:
- Create a WhatsApp Business account that lists your hours and subjects.
- Write a greeting that asks for the child's age and the subject.
- Save quick replies for how lessons work and when you have space.
Pinterest 3 posts in 4 weeks · Pins, Revision guides
Parents and pupils save one-page revision guides and worked examples, and each pin can lead back to a page on your website.
Fix on your profile:
- Create boards for maths, English, science and exam revision.
- Claim your website and link each pin to the matching page.
- Match the name and logo you use on Facebook.
Your content pillars
Explained for parents 30%
- A fractions example for the kitchen table
- Signs a child has lost confidence in maths and what to try
Revision made simple 25%
- A one-page timetable for the weeks before exams
- Four steps to revise a science topic
How lessons work 20%
- What a first lesson is like
- Questions to ask a tutor before you book
Book a chat 25%
- After-school slots open this term
- Holiday revision blocks and places left
Your 4-week posting calendar
Week 1
A fractions example for the kitchen table
Try this at the kitchen table: cut a sandwich into quarters, eat one and ask your child what fraction is left. Small, real examples make fractions click. Message us to talk through what your child finds hard in maths.
Ask us about your child
Not sure whether your child needs a tutor? Send us a message here, tell us what they find hard and we will tell you honestly whether lessons would help, and what we would do.
One-page revision timetable
A one-page revision timetable for the weeks before exams, with space for rest. Save it, print it and fill it in together. Need help planning revision? Message us through [website].
Week 2
Signs a child has lost confidence
Signs a child may have lost confidence in maths: avoiding homework, saying they are just bad at it, rushing, guessing and going quiet. If this sounds familiar, message us and we will talk it through.
Lesson slots open
We have after-school lesson slots open on [days] at [time], in person and online. Reply to ask a question or arrange a short chat.
Questions to ask a tutor
Questions worth asking any tutor before you book: how will you find what my child finds hard, how will I hear about progress, and where will lessons take place? We are glad to answer all three. Message us.
Week 3
Essay planning on one page
Plan an essay in four steps: the question, the points, the evidence and the order. Save this one-page guide for homework nights. Want help with your child's writing? Message us through [website].
A pupil's moment, with no name
This week a pupil in our [subject] lesson said, '[their words, with no name]'. We love moments like that. If your child needs a patient explanation, message us to talk it through.
Holiday revision blocks
We are running revision blocks in the [holiday] break on [dates]: small groups, one subject at a time. Reply here for details and to ask whether there is a place.
Week 4
What a first lesson is like
A first lesson with us starts with a chat: what is hard, what school is asking for and how your child feels. Then we try a few questions together. No pressure and no test. Message us to ask about a first lesson.
How to revise a science topic
Four steps to revise a science topic: read it, cover it up and recall it, test yourself, then fix the gaps. Save this for exam season. Want a tutor to walk through it? Message us through [website].
Places left for new pupils
We have [number] places left for new pupils this month in maths, English and science. Reply here with your child's age and the subject, and we will suggest a time to talk.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Add up the new messages that arrive on Facebook and WhatsApp in a week.
Chats booked from social media
Note where each parent says they found you, and count the social answers.
Replies to your questions
Note the comments and messages that follow each post that asks a question.
Saves on your revision pins
Check the saves and clicks to your website on Pinterest each month.
Time to answer a message
Note how long each message waits and aim to shorten it.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.