AI Web MakerSocial media marketing strategy
Green Valley Farms
Green Valley Farms will post the harvest as it happens, so that people nearby see what is ready this week and order a box or a bag before the deadline.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put an order link and the weekly deadline in the Instagram bio and on the Facebook page, so a harvest photo can lead straight to an order.
Post from the field on the day with the crop's name in the caption, instead of saving photos up for one big post a month.
Create a WhatsApp Business account with a catalogue of the box and the main crops, and say your delivery area and days in the greeting.
Your platforms, in order
Instagram 5 posts in 4 weeks · Harvest reels, Stories, Carousels
A crate of just-picked produce and a short clip of picking or washing look good on a phone, and stories can show what is ready today.
Fix on your profile:
- Use the farm name and a photo of the fields as the picture.
- Write a bio with what you grow, your delivery area and the order deadline.
- Link to the box order page.
- Keep highlights for this week's box, the seasons, market days and how to order.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Local group posts
Local food groups and village pages are where neighbours look for a farm, and a page keeps your market days and reviews in one place.
Fix on your profile:
- Add your delivery area, your market days and a message button.
- Pin a post that shows the box, how to order and the deadline.
- Turn on reviews and ask box customers to leave one.
WhatsApp 3 posts in 4 weeks · Status updates, Catalogue
Orders arrive in small, regular amounts, and a message with a list of what someone wants is the quickest way to take one.
Fix on your profile:
- Create a WhatsApp Business profile with your hours, delivery days and website.
- Add a catalogue of the box and the main crops.
- Write a greeting that asks for a name, an address and the order.
Your content pillars
Harvest today 30%
- The day's harvest tipped onto the packing table
- One crop picked, washed and boxed in a single clip
The season on the plate 25%
- What to cook with this week's box
- A crop at its peak and how to keep it fresh at home
Meet the growers 20%
- Meet the person who packs your box
- A walk down a row at sunrise
Order now 25%
- Last orders for this week's box
- Next week's list for chefs and shops
Your 4-week posting calendar
Week 1
Harvest morning
Cold hands, full crates and the sun just over the rows. This is [crop] on its way from the field to your box. Tap the link in our bio to order this week's box before [day].
This week's box
This week's box holds [item], [item], [item] and [item]. We deliver to [area] on [day]. Order on our website or message us by [day] to get yours.
Last orders
Last orders for next week's box close on [day] at [time]. Message us here with your name and address, or order on our website.
Week 2
One vegetable, three ways
Swipe for three ways to cook [crop] and one way to store it so it lasts. It is in this week's box, so tap the link in our bio to order.
Meet the person who packs
Meet [name], who packs your box each week. Say hello, then order yours on our website.
From the row to the crate
Watch [crop] go from the row to the crate: picked, washed and packed for the weekend market and next week's boxes. Order a box on our website or message us.
Week 3
The market stall
The stall is set up at [market] this [day]. Come and say hello, and reserve next week's box before you go. You can also order online: the link is in our bio.
Where to buy from a farm
If you are looking for vegetables from a local farm, we grow [crops] and deliver to [area] each [day]. Message us to join the next round, or order on our website.
First of the season
The first [crop] of the season is ready. We have a small amount, so message us here to add it to your box or your order.
Week 4
What is in season now
Swipe for what is in the field this month and what is coming next. Plan your week round it, then order a box on our website.
A kind review
[First name] wrote to us about the weekly box, and we have pinned it above the packing table. Thank you. Order yours on our website or message us.
List for kitchens and shops
Next week's availability list is ready for kitchens and shops. Message us here and we will send it, along with the cut-off and a sample bag if you would like one.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Orders that start with a message
Count the box and bag orders placed by message on WhatsApp, Instagram and Facebook each week.
Taps on the order link
Compare the link taps in the insights on harvest days with the quiet days.
New box customers who found you on social media
Count the new box customers who give a platform as their source on the order form.
Saves and shares on harvest posts
Note which crops get saved or shared the most and feature them again in season.
Replies to the WhatsApp status
Note how many people reply to each status and which ones brought orders.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.