Social media marketing strategy
Easyhaul Movers
Easyhaul Movers will use close-ups of careful work, short how-to videos and quick replies to turn Facebook, YouTube and WhatsApp into messages from people with a move to plan.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Start the Facebook page with a photo of the team beside the truck, your areas, a message button and a pinned post on how a quote works.
Use one WhatsApp Business number for date checks, with a greeting that asks for the moving date, the two areas, the size of the home and the stairs, and offer a video survey.
Film three short how-to clips, such as packing a wardrobe box, wrapping a mirror and loading a truck, and title them with the words people search.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group replies
Neighbourhood groups and community pages are where people moving ask who they can trust with their belongings.
Fix on your profile:
- Show the team beside the truck on the cover and keep the logo as the picture.
- Say homes, offices, packing and storage in the bio, and the areas you move between.
- Add a message button and ask for a review after every move.
- Leave a post at the top of the page that explains how a quote and a video survey work.
YouTube 3 posts in 4 weeks · How-to videos, Shorts
People search for how to pack a wardrobe or wrap a mirror before a move, and a short video shows how your team handles belongings.
Fix on your profile:
- Name the channel after the business and put your areas in the description.
- Write a description that lists homes, offices, packing and storage, with your phone number.
- Group videos into playlists for packing, moving day and office moves.
- Link to your website and your WhatsApp number.
WhatsApp 4 posts in 4 weeks · Status updates, Quick replies
A quote can start from photos or a video of each room, without anyone waiting in for a survey visit.
Fix on your profile:
- Open WhatsApp Business with your hours and the areas you move between.
- Start each chat by asking for the moving date, the two areas and the size of the home.
- Save a quick reply that explains how a video survey works.
Your content pillars
Packing and wrapping 30%
- How to pack a wardrobe box
- How we wrap a sofa and a mirror
Moving day 25%
- A week before the move: what to do
- A truck loaded in order, room by room
Get a quote 25%
- How a video survey works
- What affects the cost of a move
Meet the team 20%
- Meet the people who will carry your things
- Behind the scenes of an office move
Your 4-week posting calendar
Week 1
Wrapped and ready
Sofa wrapped, mirror padded, boxes labelled by room. This is how your things travel with us. Message us the date you are moving and the two areas, and we will tell you what a plan looks like.
Pack a wardrobe box
How to pack a wardrobe box, from hanging the clothes to taping the lid. Want us to do the packing for you? Message us on WhatsApp at [phone] and we will explain what is involved.
Video survey
No time for a survey visit? Send us a short video of each room on WhatsApp and we will work out the size of your move. Tell us your date and the two areas and we will reply with a written quote.
Week 2
Meet the team
Meet [name], who will be leading your move. The same team on the day, gentle with furniture and tidy at both addresses. Message us to check whether we are free on your date.
Date check
Moving on [date]? Month ends and weekends fill up first, so ask early. Send us your date and the two areas here and we will tell you whether we have a team free.
Loading the truck
How we load a truck: heavy items first, boxes in tiers, furniture strapped and padded so nothing shifts on the road. Message us and we will plan your move room by room.
Week 3
A week before the move
A week before your move: label boxes by room, keep papers and chargers with you, and tell us about stairs, lifts and parking. Send us a message if you would like our full moving checklist.
Wrapping a mirror
How we wrap a large mirror for the journey: corners protected, padding on both faces and an upright ride. If you have something awkward to move, send us a photo and ask how we would do it.
Office moves
Moving your office? We plan around your working week, so desks, screens and files are labelled and ready on Monday. Send us the size of the office and your dates here.
Week 4
Storage in between
Selling and buying dates not lining up? We can store your belongings in between. Send us a message to find out how storage and a move can work together.
A flat, room by room
A whole flat moved room by room, in one short film. Watch how we pack, load and unload, then message us your date to plan yours.
A kind review
[Customer first name] left us a kind review of their move. We know how much rides on moving day, and we take care over every box. Message us when you have a date.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Note the new messages that arrive through Facebook, YouTube and WhatsApp in a week.
Video surveys requested
Count how many people send a video of their rooms or ask for a video call.
Messages that became booked moves
Note each booked move and which post or video it followed.
Views of how-to videos
Check which videos are watched most and make more on the same topics.
Local audience
Each month, check whether your audience is gathering where you work or somewhere you do not go.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.
AI Web Maker