AI Web MakerSocial media marketing strategy
Rosewood Makeup Artistry
Rosewood Makeup Artistry will use finished looks, trial stories and quick replies to turn people planning a wedding or an event into messages asking whether their date is free.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Start every bio with the words makeup artist for weddings, events and shoots, so nobody has to guess what you do.
Keep one pinned post on every platform that explains how to ask about a date.
Choose a steady rhythm of three posts a week, so a bride who scrolls back sees a feed that is still active.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
Clients and photographers decide from the feed, and the message button turns a look they like into a conversation.
Fix on your profile:
- Use a clear, friendly photo of you at work as the picture, so clients know who will be in the room.
- Add your travel area and a pointer to message for dates.
- Set the contact button to message.
- Make highlights for bridal, events, shoots and trials.
Facebook 3 posts in 4 weeks · Photo posts, Short videos, Group replies
Wedding groups and local community groups are where guests, hosts and parents ask for a makeup artist at short notice.
Fix on your profile:
- Create a business page with your travel area and a Send Message button.
- Use a finished bridal look, shared with permission, as the cover photo.
- Turn on reviews and keep an eye on new ones.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Clients can send a date, a venue and a reference picture and receive a clear answer in one thread.
Fix on your profile:
- Fill in the business profile with your services, travel area and website.
- Set an away message for evenings and wedding days that says when you will reply.
- Use status updates to show finished looks and dates still free.
Pinterest 2 posts in 4 weeks · Standard pins, Boards
Couples collect bridal looks on boards while planning, and a pin can bring them to your website long after you post it.
Fix on your profile:
- Create a business account with your studio name and travel area.
- Make boards for bridal looks, bridesmaids, prom and photo shoots.
- Link each pin to the matching page on your website.
Your content pillars
Finished looks 30%
- A soft bridal look in daylight and under flash
- A bold evening look made to read well in photographs
Trials and mornings 25%
- A trial from bare skin to the finished look
- A bridal morning from the first face to the last touch-up
- Touch-ups on a photo shoot
Planning advice 25%
- A short checklist for the trial appointment
- Makeup to match a prom dress
- How to ask a makeup artist about your date
Dates and messages 20%
- Open dates for the season ahead
- A gallery sent on request
Your 4-week posting calendar
Week 1
A soft bridal look
A soft bridal look for a morning ceremony, shown in daylight and under flash so you can see how it holds up in photographs. Posted with [name]'s consent. Message us the date and venue of your wedding to see if we are free.
Soft bridal looks board
Soft bridal makeup ideas for a church or a garden wedding, from natural to polished. Save this pin to your wedding board, then visit our website to ask about your date.
Meet Rosewood
Hello from Rosewood Makeup Artistry. We do makeup for weddings, events and shoots, and we come to you or welcome you to our studio. We cover [area]. Message us your date and what you have in mind and we will say whether we are free.
Week 2
A trial in a minute
A bridal trial in under a minute, from bare skin to the finished look. This is where we find the shade and the finish before the wedding day. Message us to ask about booking a trial.
Which dates are open
We still have [dates] free for weddings and events this season. Send your date and venue here on WhatsApp and we will reply to say whether we can be there.
Planning a bridal morning
How we plan a bridal morning for a whole party, from the first face to the last touch-up. Message us the size of your party and your start time, and we will sketch a timeline for you.
Week 3
A trial checklist
Coming for a trial? Bring a picture or two, a photo of your outfit and a note of any skin sensitivities. Swipe for the full list, and message us to book your trial.
Prom looks by dress colour
Prom makeup ideas to match a green, blue, red or black dress. Save them to your planning board, and parents are welcome to visit our website and ask about a prom booking.
Touch-ups on set
A day on a photo shoot, with quick touch-ups between set-ups so the look stays right for every frame. Photographers and brands, message us to talk about your next shoot.
Week 4
Wedding guest makeup
Going to a wedding? Guests, mothers and bridesmaids book us too, at home or in the studio. Message us your date and we will tell you what we can fit around the bridal party.
A gallery on request
Want to see more looks before you book? Message us here and we will send a short gallery of bridal, event and shoot work that suits your style.
A morning of getting ready
Thank you to everyone who booked with us this month. Here is a glimpse of the mornings we love, from the first coffee to the final check. Message us to ask about [month] and the months after.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Count the new conversations on Instagram, Facebook and WhatsApp each week.
Messages that name a date
Note how many messages include a wedding or event date, since those are the likeliest to book.
Bookings that began on social media
Write down the answer to how did you find us, and keep the social ones.
Saves and shares on finished looks
See which looks are saved or shared most and post more in that style.
Pinterest visits to your website
Check the outbound clicks in the Pinterest figures each month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.