AI Web MakerSocial media marketing strategy
Rolling Ember Kitchen
Rolling Ember Kitchen will post its pitch on every trading day, show the grill at work and answer messages fast, so that followers become people standing at the hatch.
More visits to your shop · Under 100 US dollars a month
Fix these first
Pin a post to the top of Instagram and Facebook that lists this week's pitches and opening times, and refresh it every Monday.
Turn on location tags and tag the market or venue in every post, so people can find the exact pitch.
Open a WhatsApp Business account whose greeting says where you trade this week, and print the number on the menu board.
Your platforms, in order
Instagram 4 posts in 4 weeks · Stories, Reels, Photo posts
Stories with a location sticker are how people check where a truck is today, and food clips travel well.
Fix on your profile:
- Use the truck's name and a photo of the hatch as the profile picture, so you are easy to spot on a busy field.
- Put the days you trade and where you travel in the bio.
- Link the bio to the schedule page on your website.
- Keep a Highlight called This week with your current pitches.
Facebook 3 posts in 4 weeks · Events, Photo posts, Group posts
Events, local groups and market pages reach people who are planning their weekend and their lunch.
Fix on your profile:
- Add the truck's name, a cover photo of the queue and the areas you trade in.
- Switch on messaging and add the website link.
- Pin the weekly schedule as the top post.
- Follow the event pages of the markets and festivals you trade at.
TikTok 3 posts in 4 weeks · Cooking clips, Queue clips
Short cooking clips reach hungry locals who do not follow food trucks yet, and a good clip keeps being found.
Fix on your profile:
- Match the name and picture to your other accounts.
- Say what you cook and where you trade in the bio.
- Link to the schedule page.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Regulars like to ask where you are, and a status update answers everyone at once.
Fix on your profile:
- List the days and hours you trade in the business profile.
- Set a greeting that says where you are this week and links to the menu.
Your content pillars
Where we are 35%
- This week's pitches in one pinned post
- A story each trading morning with the pitch and the opening time
- Sold out for today and where we will be tomorrow
Fire and food 30%
- One dish from raw to tray in a single clip
- What goes on the grill at the start of the lunch rush
- The sauce or side that customers keep asking about
The queue and the crowd 15%
- The line at a busy market, with the market tagged
- A regular with their usual order, shared with permission
Behind the hatch 20%
- The prep morning before a pitch
- How the truck is loaded, levelled and set up
Your 4-week posting calendar
Week 1
This week's pitches
This week you will find us at [pitch] on [day] and at [pitch] on [day]. The hatch opens at [time]. The full schedule is on our website, so check it, then come and find us.
Grill to tray in one clip
From the grill to the paper tray in one clip. Sound on for the sizzle. We are at [pitch] on [day] from [time], so come and visit the hatch.
Weekend pitch
This Saturday we are at [pitch] from [time] to [time] with the full menu on the board. Tap Going on the event page for updates, then come and visit us at the hatch.
Week 2
The prep morning
Before the hatch opens there is a lot of chopping, marinating and loading. Here is our prep morning in one reel. We are at [pitch] today from [time], so come and say hello.
Today's pitch
Today we are at [pitch] until [time]. Message us here to ask what is left on the board, or just come and visit the hatch.
The queue at the market
The queue at [market] last [day] was a long one, and we are grateful to everyone who joined it. We are back on [date] with the full menu. Come and visit us and tell us your usual order.
Week 3
New dish on the board
New on the board this week: [dish]. Swipe for the menu and a note on allergens, and ask at the hatch if you need to know what is in a dish. We are at [pitch] from [time]. Come and try it.
Lunch rush at the hatch
The lunch rush at [pitch] as it happens: orders on the rail, grill full, queue moving. Join it from [time] and say hello at the hatch.
Festival weekend
Festival weekend! We are at [event] on [date], cooking from [time] by the [landmark]. The full menu and times are on our website. Come and find us.
Week 4
What goes on the grill first
The first thing on the grill at every lunch rush, and why. Watch the reel, then come to [pitch] from [time] and try it for yourself.
Setting up the truck
Setting up a truck is more than opening the hatch: levelling, lighting the grill, stacking trays. We open at [pitch] at [time] today. Come and visit.
Weekend plan
Weekend plan: [pitch] on Saturday from [time] and [pitch] on Sunday from [time]. Reply here with any questions, or just come and visit the hatch.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Story views on trading days
Look at story views on trading days when the pitch went up early, and on the days it did not.
WhatsApp messages and saved contacts
Count the new messages and the people who save your number each week.
Tags and shares from customers
Count the posts and stories that tag the truck, and thank every one.
Sales on days you posted early
Compare the sales on days you posted the pitch in the morning with days you stayed quiet.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.