AI Web MakerSocial media marketing strategy
Forge Fit Coaching
Forge Fit Coaching will use clear coaching videos, plain answers and fast replies to turn local and online followers on Instagram into messages and introductory calls.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put a message button and a WhatsApp link in the bio of every account, with a greeting that asks what the person would like help with.
Replace gym selfies and stock pictures with photos of your space and kit and short clips of you explaining an exercise, and keep clients' bodies out of your posts.
Pin a post that explains what a first session and an introductory call involve, in plain words and without promises.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories, Photo posts
People choose a trainer by watching how they coach, and short videos of technique and the space show that quickly.
Fix on your profile:
- Use a clear photo of yourself as the picture and name your coaching style in the bio.
- Add the message button and a link to the website page for booking a call.
- Save highlights for how sessions work, online coaching and questions to ask a trainer.
WhatsApp 4 posts in 4 weeks · Status updates, Quick replies
Many people prefer to ask a private question to a trainer before they commit, and a quick reply turns interest into a booked call.
Fix on your profile:
- Turn on WhatsApp Business and add your hours and where you train.
- Write a greeting that asks about their goals and the best time for a call.
- Save quick replies for how a first session works and how online coaching works.
YouTube 3 posts in 4 weeks · Shorts, Walk-through videos
Short exercise explanations and walk-throughs are searched for and kept by people deciding on online coaching.
Fix on your profile:
- Match your Instagram name and picture.
- Write a channel description that names your coaching and your contact details.
- Add a playlist for beginners and one for how coaching works.
Your content pillars
Technique explained 35%
- A squat or hinge from the side with one cue
- The warm-up we use before every lifting session
How coaching works 25%
- A first session in a minute
- A week of online coaching, step by step
Everyday food ideas 15%
- A simple weekly shop with no rules
- Questions to ask before taking nutrition advice
Places and booking 25%
- Small group places left this week
- Introductory call slots and how to ask for one
Your 4-week posting calendar
Week 1
A squat from the side
A squat from the side, with the three things we check first: where your feet sit, how deep you go and where your weight is. Nothing fancy. Message us to book a conversation about your training.
Ask us anything
Wondering what a first session involves, or whether personal training is right for you? Ask us here on WhatsApp. We read and answer every message.
A first session in a minute
What happens in a first session with us, in about a minute: a chat, a warm-up, a few basic moves and a plan for what comes next. Message us to book yours.
Week 2
Questions to ask a trainer
Five questions worth asking any trainer before you book: how do you plan sessions, what if I am tired, how do we track progress, which qualifications and insurance do you hold, and what do you not offer? Message us yours.
Small group places
Our small group sessions on [days] at [time] have [number] places left. Each session is planned so everyone works at their own level. Message us here with a question, or to book a place.
The warm-up before every lift
The warm-up we do before every lifting session. It is quick and easy, whatever gym you use. Try it before your next workout, and message us for a plan built around you.
Week 3
The space before a session
Mats down, bars loaded and the plan on the board. This is how a one-to-one session looks before the client arrives. Message us to book an introductory chat at [location].
A week of online coaching
How a week of online coaching works with us: a plan at the start of the week, a video check of your technique midweek and a catch-up at the end. Message us to ask whether it suits you.
Introductory call slots
We have [number] introductory call slots this week, on [days]. It is just a conversation about your goals and how we might work together. Reply here with a time that suits you.
Week 4
A simple weekly shop
A simple weekly shop: eggs, beans, frozen veg, rice, oats, fruit and a few things you actually like. No rules and no promises, just ideas. Message us if you want help planning meals around your week.
New one-to-one places
We are taking on [number] new one-to-one clients this month. If you have been meaning to start, send us a message with what you would like help with and a good time to talk.
The hip hinge explained
The hip hinge is the move behind lifting things off the floor, in the gym or at home. Here it is explained from the side with a broomstick. Want us to coach it in person or online? Message us.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Tally the new messages arriving on Instagram and WhatsApp each week.
Introductory calls from social media
Ask each person who books a call how they heard of you, and count the social answers.
Replies to your questions
Note how many comments and messages follow the posts that ask a question.
Video views to the end
Check which technique clips people watch to the end and make more like them.
Time to answer a message
Write down how long each message waited and work on shortening it.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.