AI Web MakerSocial media marketing strategy
Graze and Gather Boards
Graze and Gather Boards will use build videos, photographs of finished tables and clear booking links to turn followers on Instagram, Pinterest, Facebook and LinkedIn into bookings.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put your delivery area and a booking link in every bio, so viewers know where you go and how to book.
Photograph every job twice, from above for the detail and from a few steps back for the scale.
Name the occasion and the size of the gathering in each caption, so viewers can picture their own event.
Your platforms, in order
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Boards and tables are eye-catching, and hosts and couples follow makers for weeks before they decide who to book.
Fix on your profile:
- Use a clear photograph of a finished board from above as the picture.
- Begin the bio with what you make and where you deliver, then point to the booking link.
- Pin three posts: a table, a box and a board for a small party.
- Add highlights for weddings, parties, offices and dietary boards.
Pinterest 3 posts in 4 weeks · Idea pins, Boards
Hosts and couples collect party and wedding food ideas there well before they book, and each pin keeps leading to a booking page.
Fix on your profile:
- Open a business account under your name that describes the boards, boxes and tables in plain words.
- Make boards for wedding grazing, baby showers, birthdays and office lunches.
- Link your website to the account, so each pin credits your business.
Facebook 3 posts in 4 weeks · Photo posts, Local group posts
Local party and community groups are where hosts ask who can supply food, and a page lets them check your work and message you.
Fix on your profile:
- Use a photograph of a finished table as the cover.
- Add your delivery area, a message button and the booking link.
- Reply to messages on the same day.
LinkedIn 2 posts in 4 weeks · Photo posts, Short posts
Office managers and event teams book food for meetings and launches, and a company page shows them what you offer.
Fix on your profile:
- Create a company page with a plain description of corporate boards, boxes and tables.
- Add a photograph of a board on a meeting-room table.
- Link to the corporate booking page.
Your content pillars
Building the table 30%
- A bare table turned into a finished grazing table in one reel
- Folding a salami rose and slicing a wheel of cheese up close
Boxes and boards going out 25%
- Packing a chilled grazing box for delivery
- A board arriving on an office meeting-room table
Occasions we feed 25%
- A wedding reception table at a venue
- A baby shower board and a team lunch side by side
How to book 20%
- What we need to know to send a quote
- Boards for vegetarian and other dietary needs
Your 4-week posting calendar
Week 1
Building a grazing table
A bare table becomes a grazing table in under a minute of film. Cheeses first, then meats, fruit, pickles and a handful of herbs. Planning a gathering? Book with the link in our bio.
Wedding grazing ideas
Wedding grazing ideas: a long table, a board at each end and small jars of dips and pickles. Save this for your planning, then tap through to the wedding page to ask about a table for [date].
Booking open for the next dates
We are booking boards, boxes and tables for [dates] in [area]. Tell us the day, the number of guests and any dietary needs and we will send a quote. Message us or book through our website.
Week 2
What a grazing box holds
Swipe to see inside a grazing box: [meats], [cheeses], fruit, crackers and a dip. Made for desks, picnics and small parties. Book your boxes for [date] with the link in our bio.
Lunch board for the office
A grazing board on the meeting-room table is lunch ready before anyone sits down. We deliver at the hour you choose and send an invoice to the office. Planning a team day? Message us or use our corporate booking page.
Baby shower grazing ideas
Baby shower grazing ideas: one board for the savoury table, one for the sweet and a box for each guest to take home. Tell us about any dietary needs when you book. Tap through to the party page to start.
Week 3
Folding a salami rose
A salami rose takes a few seconds and a steady hand, and every board we make has a few. Watch one come together, then book a board of your own through the link in our bio.
Hosting without cooking
Hosting in [area] soon? A grazing board feeds a crowd with no cooking on the day, and we deliver it ready to serve. Message us your date and the number of guests for a quote.
Office party grazing ideas
Office party grazing ideas: a long table along the wall, boards at each end and boxes for anyone who prefers their own. Save it for your planning and tap through to the corporate page.
Week 4
Boards for different diets
Feeding vegetarian guests? We can build a board with [items] and label every item. Tell us your guests' needs when you book through the link in our bio.
A regular team lunch board
Some teams book a board for the same day each month. If yours would like a regular slot, tell us the day and the headcount and we will plan it. Message us to set it up.
Thank you to a host
Thank you to [name] for letting us feed your guests at [venue]. An empty table at the end of the evening is the review we like most. Hosting soon? Tell us the date.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Booking requests from social media
Put a where-did-you-see-us question on the booking form and count the replies that name a social platform.
Messages asking about dates
Add up the new messages from Instagram, Facebook and LinkedIn at the end of each week.
Pins saved and clicked
Check the saves and outbound clicks on your Pinterest pins each month.
Corporate enquiries from LinkedIn
Count the messages and form entries from offices that mention LinkedIn.
Followers in your delivery area
See which towns and districts your followers come from in each profile's insights every month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.