AI Web MakerSocial media marketing strategy
Brightway Cleaning Services
Brightway Cleaning Services will use finished rooms, the faces of its team and quick replies to turn local households and office managers into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Write one clear line saying what you clean and where, and use it as the opening of every profile, so a stranger knows at once who you are.
Create a WhatsApp Business number with a greeting that asks which type of clean, the size of the home or office and the best day, so enquiries arrive ready to quote.
Agree with customers that you may photograph finished rooms, and take every before and after from the same doorway so the change is easy to see.
Your platforms, in order
Facebook 4 posts in 4 weeks · Before and after photos, Short videos, Local group replies
Neighbours recommend cleaners in local groups, and households look at a business page before they get in touch.
Fix on your profile:
- Use your logo as the profile picture and a bright photo of a finished kitchen or bathroom as the cover.
- Write a short bio naming house, office, deep and after-builders cleaning and the areas you cover.
- Add a Send Message button, your phone number and a link to the enquiry page on your website.
- Pin a post that explains what a normal visit includes.
LinkedIn 3 posts in 4 weeks · Photo posts, Carousels, Short text posts
Office managers, facilities managers and site managers look for cleaners here, and one message can lead to a regular contract.
Fix on your profile:
- Choose a banner photo of a finished kitchen or office, with nothing personal in view.
- Post from the owner's own profile as well, with a clear photo and a line on who you help.
- Add a button that links to your enquiry page and your phone number.
Instagram 3 posts in 4 weeks · Short clips, Carousels, Highlights
Short clips of an oven door or a floor coming clean are easy to watch to the end and easy to share.
Fix on your profile:
- Use the same name and logo as on Facebook.
- Put your areas and the words house, office and deep cleaning in the bio.
- Link to your enquiry page and save highlights for kitchens, bathrooms and offices.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Customers can send photos of a room and get a quote without filling in a form, which suits a service sold by the visit.
Fix on your profile:
- Set up WhatsApp Business with your hours, your areas and a short description of each service.
- Write a greeting that asks which type of clean, the size of the property and the best day to start.
- Save quick replies for questions you answer every week, such as what is included and whether you bring supplies.
Your content pillars
Before and after cleans 35%
- A greasy oven door and the same door after a deep clean
- Plaster dust on a new floor, then the finished room
- An office kitchen before the evening team arrives and after they leave
Cleaning advice 25%
- Five places that quick cleans often miss
- How long a deep clean takes and what changes the answer
Inside the team 20%
- Meet the cleaner who looks after the Thursday round
- What goes in the van before a deep clean
Book a clean 20%
- Deep clean places open this month
- Send photos of the room for a quote
Your 4-week posting calendar
Week 1
A bathroom deep clean
Limescale and hard-water marks on the shower door, dark grout and fittings that had lost their shine. One deep clean later, the bathroom is fresh again. Want yours done? Message us the size of your home and we will reply with what a deep clean would cover.
An oven door, start to finish
Watch an oven door go from brown glass to clear. It is the job people put off longest, and it is on our deep clean list. Message us to add an oven clean to your next booking.
The shared office kitchen
The shared kitchen is where an office clean shows. Counters cleared, sink and fittings polished, microwave wiped inside and bins emptied before anyone arrives. Office managers, message us to arrange a walk round and a written quote.
Week 2
The order of work before handover
We clean a finished building from the top down: window frames and high ledges first, then fittings, floors last, so the dust is only moved once. Site managers and developers, message us to book a clean before your next final inspection.
Meet your regular cleaner
Meet [name], who cleans homes on our [day] round. Where we can, you see the same face every visit, so you know who is at the door. Message us or call [phone] to ask about a regular clean.
Send photos for a quote
Not sure what size of clean you need? Send us three photos of the room and tell us the number of bedrooms or the size of the office. We will reply here with what we would do and a quote.
Week 3
Five spots quick cleans miss
Five spots that quick cleans often miss: door frame tops, shower door tracks, skirting boards (baseboards), light switches and the inside of the microwave. Swipe through, then message us to have them all done in a deep clean.
How long does a deep clean take?
How long does a deep clean take? It depends on the size of the home and how long since the last one, and we tell you in writing at the quote before anything starts. Message us your area and the number of rooms for an estimate.
A shop floor before opening
Floors machine-cleaned, glass polished and fittings wiped, all finished before the shop opened. Commercial cleaning is about the hours when nobody is there. Shop and unit managers, message us to talk about an overnight or early-morning clean.
Week 4
What goes in the van
What goes in the van before a deep clean: a stepladder, scrapers for paint splashes, a steam cleaner, a stack of fresh cloths and a lot of patience. Want to see it all at work in your home? Message us to book a deep clean.
Paint splashes lifted from glass
Paint splashes and sticker residue on new window glass, lifted off one pane at a time. Clear glass is the last job before a handover. Building a home or an extension? Message us to book an after-builders clean.
Deep clean places this month
We have [number] deep clean places left this month and early-morning office slots from [date]. Reply here with your area and what you need cleaned, or call [phone] to book.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count the new messages across Facebook, Instagram, LinkedIn and WhatsApp, and note which type of clean each one asked about.
Quotes booked from social media
Ask every new customer where they found you and note the social media answers.
Replies from local businesses
Count the new connections and replies from office, property and site managers on LinkedIn each month.
Time to first reply
Note how long you take to answer new messages, and aim to reply within the working day.
Posts that bring messages
Look at which posts were followed by a message the same day or the next and make more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.