AI Web MakerSocial media marketing strategy
The Harbour Lantern Hotel
The Harbour Lantern Hotel will use photos of its rooms, breakfast and bar on Instagram and Facebook, and a few posts on LinkedIn, to bring in guests, neighbours and meeting bookings.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the booking page link, the phone number and the address in the bio of each profile, so that anyone who likes a photo can book in a tap.
Swap brochure and stock images for daylight photos of the real rooms, the breakfast table and the bar.
Reply to every comment and message within a day, because a guest asking about a room is often choosing between hotels that same day.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
Guests choose where to stay by picturing it, and rooms, breakfast and the bar all photograph well.
Fix on your profile:
- Use the hotel's sign or logo as the picture and name your area in the bio.
- Link to the booking page and add the phone number as a contact button.
- Save highlights for rooms, breakfast, the bar and meetings.
- Add the hotel's location so guests can find it on the map.
Facebook 4 posts in 4 weeks · Event posts, Photo albums, Short videos
Neighbours and past guests follow local pages for events and bar nights, and they pass on recommendations in groups.
Fix on your profile:
- Add the address, the bar and breakfast times and a call button.
- Make the booking link the main button on the page.
- Create events for bar nights and open mornings.
- Turn on messages and reply the same day.
LinkedIn 3 posts in 4 weeks · Photo posts, Short updates
Firms, trainers and event organisers who book rooms and meeting space can be reached here.
Fix on your profile:
- Create a company page with a plain description of the hotel, the meeting space and the weekday rooms.
- Link to the meetings page and add a contact email.
- Ask a manager to share posts from a personal profile too.
Your content pillars
Rooms and arrival 30%
- The moment the door opens on a freshly made room
- What a guest finds when they arrive after dark
Breakfast and the bar 30%
- Coffee going on before breakfast service begins
- Glasses being polished before the bar opens
People and place 20%
- A member of staff naming their favourite local walk
- The view from the front door in different weather
Meetings and midweek 20%
- Tea and coffee arriving at the meeting room door
- What a visiting colleague finds in a midweek room
Your 4-week posting calendar
Week 1
A room from door to window
Welcome to room [name], from the door to the window in daylight. A comfortable bed, a quiet corner and breakfast in the morning. Message us or book on our website for a night or a weekend.
Breakfast is served
Breakfast is served from [time] to [time]. Staying with us? It is waiting for you. Not staying? Call [phone] to ask about a table.
The meeting room
Our meeting room can be booked for a day or a few hours, with refreshments on request and rooms in the same building for visiting colleagues. Message us to check a date.
Week 2
A weekend break in three parts
A weekend with us in three parts: arrive and settle in, a proper breakfast, a drink at the bar. Swipe through, then book on our website or message us with your dates.
Bar evening
Our bar is open on [day] from [time] and everyone is welcome, staying or not. Come for a drink after work or a catch-up with friends. Call [phone] to reserve a table for your group.
Meet reception
Meet [name] on reception, who knows where to eat, walk and park. Ask for a tip when you arrive. Book your stay on our website or message us with questions.
Week 3
Midweek stays
Sending a colleague or a client our way? Our midweek rooms come with an early breakfast and a quiet place to work. Message us to arrange a stay for your team.
Rooms free this weekend
We have rooms free on [dates]. Tap the link to book direct, or message us with any question about the room you would like.
A guest's kind words
Thank you to [name] for this kind review of their stay. We read every one. Book your own stay on our website or give us a call on [phone].
Week 4
Setting up the bar
Setting up the bar for the evening: glasses polished, lights low and a seat waiting. Come for a drink on [day]. Message us to reserve a table for your group.
Booking a meeting room
What to ask when you book a meeting room: the layout, the refreshments, the start time and what happens at lunch. Ours is ready for a day or a few hours. Message us to arrange a viewing.
Thanks for the month
Thank you to everyone who stayed, ate or met with us this month. We are open for [holiday weekend] with rooms, breakfast and the bar ready. Book on our website or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Calls and booking requests from social media
Count the calls, messages and booking form entries that mention a post or a profile.
Visits to the booking page
Check the link clicks to the booking page from each profile every week.
Bar and breakfast visitors who mention a post
Ask people at the bar or the breakfast table how they heard of you and tally the answers.
Meeting room enquiries after LinkedIn posts
Count the messages and requests that arrive within a few days of each LinkedIn post.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.