AI Web MakerSocial media marketing strategy
Brightwire Electric
Brightwire Electric will use tidy finished work, plain explanations of faults and an easy way to send a photo to turn local followers into messages from homeowners and landlords.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Set up a Facebook business page with your service area, the work you do and a message button.
Add a WhatsApp Business number to your page, your van and your quotes so customers can send a photo of the panel or the fault.
Post a finished job or a short explanation every week, taking photos before walls and panels are closed up.
Your platforms, in order
Facebook 6 posts in 4 weeks · Photo posts, Short videos, Local group replies
Local homeowners and landlords ask neighbours for an electrician here and look at a page before they ring.
Fix on your profile:
- Choose your logo as the profile picture and a labelled panel as the cover photo.
- Write a bio that names repairs, rewires, panels, lighting and EV chargers, and your service area.
- Turn on the message button and add a link to your website.
- State the licences and registrations you hold, and only those.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Clean wiring, new lighting and finished rooms are visual, and people save posts for when they plan a project.
Fix on your profile:
- Keep the name and logo the same as on Facebook, so one search finds both.
- Put your service area and a line asking people to message you in the bio.
- Link to the enquiry page on your website.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A photo of a fuse box or a fault tells you a lot, and it lets a customer ask without a phone call.
Fix on your profile:
- Install WhatsApp Business, add your hours and service area, and describe what you do.
- Write a greeting that asks for a photo, the room and a few words on the problem.
Your content pillars
Tidy work you can see 30%
- A labelled panel before the cover goes back on
- Cable runs laid straight before the wall is closed
Faults explained 25%
- What a switch that keeps tripping is telling you
- Why a warm socket should be looked at
Chargers and upgrades 20%
- A home charger from survey to first charge
- Why an older home may need a new panel first
Safety checks and landlords 15%
- What an inspection checks and reports
- What a landlord can expect to be handed afterwards
Book a visit 10%
- Send a photo of your fuse box for advice
- Visits open this week in your area
Your 4-week posting calendar
Week 1
A new panel, fully labelled
Out goes the old fuse box, in goes a new consumer unit with every circuit labelled. Whoever opens it next will know what each switch does. Message us a photo of your fuse box and we will tell you what we would check.
Tidying a cable run
Straight cable runs and neat clips are the part of an electrical job nobody sees once the wall is closed, so we filmed it. Message us if you would like work done to this standard.
Send a photo of your panel
Not sure what an old fuse box or panel needs? Send us a photo here on WhatsApp, with the room it feeds, and we will reply with what we would look at.
Week 2
Why a switch keeps tripping
A switch that keeps tripping is the panel telling you something is wrong on that circuit. Here is what we look for. Please do not keep resetting it. Call [phone] or message us and we will come and find the cause.
A charger, from survey to first charge
Fitting a home EV charger in four steps: check the supply, choose the spot, fit and test, then the first charge. Swipe through a real install. Message us about charging at your home.
Meet the electrician
Meet [name], who will be at your door for your electrical job. Boots covered, floors protected, power back on before we leave. Message us or call [phone] to book a visit.
Week 3
A warm socket is a warning
A socket or plug that feels warm, or smells of burning, needs attention. Stop using it and ring an electrician. We can look at it, so call [phone] or message us on Facebook.
A kitchen with its lights on
A new kitchen layout needs new sockets, lighting and appliance circuits, all planned before the plaster goes on. Here is the finished room with the lights on. Message us about wiring your project.
Visits this week
We have room for [number] visits this week in [area], for repairs, sockets and lighting. Reply here or call [phone] to claim a slot.
Week 4
What a safety inspection checks
A safety inspection checks the panel, the circuits, the sockets and the earthing, then reports what we found in plain words. It is useful for landlords and for buyers. Message us to book an inspection for your property.
Five signs wiring needs a look
Flickering lights, buzzing, warm sockets, scorch marks and a fuse that keeps blowing all deserve a closer look. Save this post. Message us if one of them sounds like your home.
A kind review
A kind word from [customer first name] about our panel upgrade, thank you. We read every review. If you need electrical work done and explained properly, message us or visit our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Add up the new messages received on Facebook, Instagram and WhatsApp each week.
Photos sent for advice
Count the fuse box and fault photos customers send by message, and how many become visits.
Messages answered within the hour
Note the time of each new message and of your reply.
Messages that lead to a visit
Note how many messages end in a booked visit or a written quote.
Saves and shares
Note which posts are saved or shared most and make more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.