AI Web MakerSocial media marketing strategy
Sugarloft Cakes
Sugarloft Cakes will show finished cakes and decorating clips and reply quickly, so that people who save a design become customers who order one.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put a link to the order form in the bio of every profile, so people who like a cake can start an order at once.
Photograph each finished cake in daylight against the same plain background, so the feed looks like one business.
Use WhatsApp Business for an opening reply that asks what the cake is for and when it is needed.
Your platforms, in order
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Finished cakes are the strongest thing you have to show, and reels of decorating reach people who have not yet heard of you.
Fix on your profile:
- Pick a close-up of a signature cake, or the logo, for the profile picture.
- Say what you bake and the area you cover in the bio, with a prompt to order.
- Link to the order form.
- Save Highlights for weddings, birthdays, cupcakes and how to order.
Facebook 3 posts in 4 weeks · Photo albums, Group replies, Short videos
Local parents and families ask for cake makers in community groups, and a page holds your gallery, reviews and messages.
Fix on your profile:
- Add a cover photo of a finished cake and the area you serve.
- Link the order form and keep the message button on, so people can ask about a date.
- Make an album for each occasion so a visitor finds their kind of cake.
- Enable reviews and invite each customer to rate the cake after collection.
Pinterest 2 posts in 4 weeks · Pins, Boards
People collect cake ideas for weddings and birthdays long before they order, and a pin stays findable for a long time.
Fix on your profile:
- Create boards for wedding cakes, birthday cakes and cupcakes.
- Describe each board with words people search, such as wedding cake ideas.
- Link every pin to the matching page on your website.
WhatsApp 3 posts in 4 weeks · Quick replies, Status updates
Customers want to send an inspiration photo and a date, and get a quick reply on sizes and flavours.
Fix on your profile:
- Fill in your working days and the area you cover on the business profile.
- Set the greeting to ask for the date, the guests and any allergies.
- Add quick replies for sizes, flavours and delivery.
Your content pillars
Finished cakes 35%
- A birthday cake photographed in daylight with its candles ready
- A wedding cake from three angles, with a close-up of the piping
Behind the bench 25%
- Piping a buttercream border in one steady clip
- Layers being filled and levelled
Flavours and slices 15%
- A cut slice beside the whole cake, with the flavour named
- The sponge and filling pairings customers ask about most
Dates and ordering 25%
- Which dates are still free in the next few weeks
- How much notice a birthday cake needs
- What to put in your order message
Your 4-week posting calendar
Week 1
Piping a border
Piping the border on a [flavour] birthday cake, from one steady line to the final pearl. Every cake is made to order. Send us your date and your idea through the order form in our bio.
Birthday cake gallery
A few of this season's birthday cakes, each made for one person and one party. Looking for yours? Fill in the order form on our website with the date, the guests and any allergies, and we will send you a quote.
Dates still free
We still have space for cakes on [date] and [date]. Message us here with your date, the number of guests and a photo of what you have in mind.
Week 2
A slice and its layers
Swipe to see the layers inside our [flavour] cake, from sponge to filling to finish. Want it for your celebration? Order through the link in our bio.
Wedding cake ideas
Wedding cake ideas for a [season] wedding: tiers, flowers and soft colours. See how tastings and ordering work and book a tasting from the wedding cakes page on our website.
Cupcake box for the office
A box of cupcakes can turn a Friday at the office into an occasion. We decorate them to match your colours. Order for [date] on our website or send us a message.
Week 3
Sponge to finished cake
From plain sponge to finished cake in one clip. Every cake starts the same way and ends differently for each customer. Tell us about your celebration through the order form in our bio.
How to order
How to order a cake: send us the date, the number of guests, any allergies and a picture of a design you like. We reply with a size, flavours and a quote. Message us here to begin.
Birthday cake ideas
Birthday cake ideas for every age, from sprinkles and drips to simple buttercream. Tap through to the birthday cakes page on our website and order for [date].
Week 4
A wedding cake set up
This [flavour] wedding cake travelled to [venue], and we set it up on the table that morning. Planning a wedding? Book a tasting through the link in our bio.
Delivery and set-up
Delivery day: boxing a cake, strapping it in and setting it up at the venue. A cake that arrives in one piece takes planning. Message us to book delivery for your date.
Last dates this month
Last dates this month: [date] and [date]. Message us here or use the order form on our website before they go.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Order forms and messages a week
Count the new order forms, WhatsApp messages and direct messages each week.
Orders booked from social media
Look at the enquiries that name Instagram, Facebook, Pinterest or WhatsApp and count how many became bookings.
Saves on cake posts and pins
See which finished cakes are saved most and plan more in that style.
Taps on the order link
Look at how many people tap the order link in your bio each week.
Bookings after a dates post
Note which posts about free dates were followed by bookings.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.