AI Web MakerSocial media marketing strategy
Summit Ridge Roofing
Summit Ridge Roofing will show owners what their roofs look like from above, share plain advice when storms come and answer fast, so more local people message to ask for an inspection.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Create a Facebook page that names the areas you work in, has a Send Message button and shows a roof you finished as its cover.
Collect your best roof photos and short clips from recent jobs into one folder so there is always something ready to post.
Add a WhatsApp number to the page, your signs and your van so owners can send a photo of a ceiling stain or a slipped tile.
Your platforms, in order
Facebook 6 posts in 4 weeks · Before and after photos, Storm advice posts, Short videos
It is where local homeowners look for a roofer after bad weather and read reviews before they pick up the phone.
Fix on your profile:
- Show your logo in the round picture and a wide shot of a roof your team finished across the cover.
- Name roof repairs, replacements, flat roofs and gutters in the intro, with the areas you cover.
- Make Send Message the main button so a worried owner can reach you without hunting for a number.
- Pin a post explaining what to do if your roof is leaking right now.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Clean shots of new ridges, slates and flashing, taken from angles owners never see, make people stop scrolling.
Fix on your profile:
- Keep the handle and logo identical to Facebook so local followers know it is you.
- Write a bio that lists your main roof types and invites people to message a photo.
- Save highlights for repairs, replacements and gutters.
YouTube 2 posts in 4 weeks · Shorts, Inspection walk-throughs, Time-lapses
People planning a new roof watch videos to understand the job, and a calm walk-through builds trust before they ring.
Fix on your profile:
- Write a channel description naming your trade and the areas you cover.
- Put your phone number and website link in the channel and in every video description.
- Group videos into playlists for repairs, replacements and flat roofs.
Your content pillars
From the roof 35%
- A cracked tile up close and the repair that followed
- A finished ridge line filmed from the scaffold
Storm and season advice 25%
- What to check from the garden after high winds
- Why gutters need clearing before the leaves fall
The job from start to finish 20%
- A replacement in one minute, from strip-off to final sweep
- How we protect gardens and drives while we work
Book an inspection 20%
- Inspection spaces this week in [area]
- Message a photo of a ceiling stain for advice
Your 4-week posting calendar
Week 1
Leak traced to cracked flashing
This damp patch on a bedroom ceiling started at the chimney, where the old flashing had cracked. We replaced the flashing, resealed the joints and the room is dry again. Got a stain spreading across a ceiling? Message us a photo and we can usually say where the water is getting in.
Ridge going on
The ridge going on, piece by piece, fixed so the wind cannot lift it. It is the last stage of a new roof and the one our team likes watching most. Planning a new roof? Message us to book a visit.
Inspection spaces this week
We have inspection spaces in [area] on [days] this week. We check the tiles or shingles, the flashing, the gutters and the loft or attic, then send you photos of anything that needs attention. Call [phone] or message us to book a time.
Week 2
What to check after high winds
After high winds, stay off the ladder and look from the ground: slipped or missing tiles, lifted shingles, bent gutters and debris in the valleys. Spotted something? Send us a photo on WhatsApp at [phone] and we will say whether it needs a visit.
Protecting the garden first
Before a single tile comes off, we cover the plants, protect the drive and set up safe access. It takes time, and it means the only change you notice afterwards is the new roof. Message us to arrange a quote.
Garage flat roof rebuilt
A garage flat roof that had been patched once too often. Swipe to see it stripped back, rebuilt and finished. If your flat roof holds puddles or lets water in, message us a photo for advice.
Week 3
Gutters before the leaves fall
The leaves are starting to drop, and a blocked gutter soon sends rainwater down your walls instead of the downpipe. We have dates for gutter clearing in [area] over the next few weeks. Call [phone] or message us to book yours.
The view from up here
What we found up here today: moss packed into the valley, one cracked tile and a gutter full of silt. None of it shows from the ground. Message us to book an inspection, and you get the photos too.
What happens at an inspection
A roof inspection from start to finish: the checks from the garden, a look inside the roof space and the photos we send afterwards. Watch it before you book so you know what to expect. To arrange yours, call [phone] or message us through our website.
Week 4
A kind review
Thank you to [name] for these kind words after we replaced the roof on their home in [area]. Reviews like this help neighbours choose a roofer with confidence. Need someone you can trust up there? Message us or call [phone] to arrange a visit.
On site today
On site today in [area], laying new slates on a front roof. If you are nearby and something on your own roof has been worrying you, reply to this story and we can take a look while we are close.
Before the bad weather
Strong winds are forecast for [date]. If you know of loose tiles, a lifting ridge or blocked gutters, now is the time to get them seen to. Message us today and we will fit in as many checks as we can before the weather turns.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Tally every Messenger, Instagram and WhatsApp conversation started each week, noting how many arrived with a photo of a roof.
Inspections booked from social media
Ask each person who books where they saw you and tally the answers by platform.
Shares of storm advice posts
Check how often each storm post was shared, since shares into local groups bring new followers nearby.
Posts that led to a message
Note which posts were followed by a message within a day or two and make more of that kind.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.