AI Web MakerSocial media marketing strategy
Cartwell Goods
Cartwell Goods will use products in real homes, packing clips and gift ideas on Instagram and Pinterest to send shoppers straight to its product pages and turn visits into orders.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Point every profile link at a product or gift page on the website instead of the home page, so a tap lands where an order can happen.
Replace supplier pictures with your own photos of the products in real rooms and real hands, because shoppers trust what looks like someone's own shelf.
Add a delivery and returns line to each bio and pin a post that answers the questions shoppers ask before they order.
Your platforms, in order
Instagram 6 posts in 4 weeks · Reels, Carousels, Stories
Shoppers scroll Instagram for ideas, so a clear photo or clip of a product can start a purchase they were not planning.
Fix on your profile:
- Use your logo as the picture and say what you sell at the start of the bio.
- Link to the gift ideas or best sellers page, not the home page.
- Save highlights for delivery, returns and gift ideas.
- Tag products in your posts wherever Instagram allows it.
Pinterest 3 posts in 4 weeks · Product pins, Gift boards, Video pins
People plan gifts and rooms on Pinterest, and a pin keeps bringing visitors to a product page long after it is posted.
Fix on your profile:
- Use a business account with the shop name and logo.
- Claim your website so pins show your shop name.
- Name boards the way people search, such as gifts for a new home.
Facebook 3 posts in 4 weeks · Photo posts, Buyer photos, Boosted posts
Gift buyers and families gather on Facebook, and a page gives them a place to ask questions and see what other buyers received.
Fix on your profile:
- Set up a business page with the shop name, logo and a shop now button.
- Put the delivery and returns information in the About section.
- Turn on messages and set a short automatic reply.
Your content pillars
Products in real life 35%
- A shelf or a corner at home styled around one product
- A buyer's own photo, shared with their permission
Behind the parcel 25%
- Packing an order from shelf to doorstep
- Opening a delivery to show what arrives
Gift ideas 20%
- Gifts for a host, a new home or a thank you
- A last order date reminder before a gifting date
Answers before the order 20%
- How returns work, in one short video
- Fit, care and materials explained on one product
Your 4-week posting calendar
Week 1
Packing an order
Shelf to doorstep: here is how we pack an order of [product]. Every parcel is wrapped by hand and sent with tracking. See the full range and order on our website, link in our bio.
A gift idea board
A gift for someone who is hard to buy for? Start with [product]. Save the pin for later, then order from our website when you are ready.
Delivery and returns explained
Ordering from a shop you have not used before? Here is how it works with us: tracked delivery, a short returns form and a real person to answer your questions. Read the details and order on our website.
Week 2
Gift ideas by person
Gift ideas for [person], from [product] to [product]. Swipe to see them all and tap through to order on our website. Tell us who you are shopping for and we will suggest one.
A product in use
Meet [product] at home in a real room. Real photos, honest details and delivery you can track. Order yours on our website, link in our bio.
A board for the home
A board for [room or theme], with every pin linked to its product page, sizes and delivery details included. Save it, then order on our website.
Week 3
A buyer's photo
Thank you to [name] for sending a photo of [product] in their home. We love seeing where our orders end up. Order yours on our website, or message us first if you have a question.
Last order date
Order by [date] on our website for delivery in time for [occasion]. After that date we cannot promise it will arrive. Tap the link to order now.
Unboxing a parcel
Unboxing [product]: what arrives, how it is packed and what is inside. Pin it, then order from our website.
Week 4
Packing bench
Monday on the packing bench: tissue paper, tape and a lot of orders going out. Order on our website and yours could be in the next batch.
Fit and care guide
How to choose the right [size or version] of [product], and how to look after it once it arrives. Save this post, and message us if you want help choosing before you order.
Back in stock
[Product] is back in stock, after many of you asked. Order on our website, or message us and we will help you choose.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Orders from social media
Add a how did you hear about us question at checkout and count the social media answers.
Clicks to product pages
Check the link clicks in each platform's insights for posts that point to a product page.
Saves and shares
Note which posts are saved or shared most and make more like them.
Messages about orders and fit
Count the questions in your messages each week and answer the common ones in a post.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.