AI Web MakerSocial media marketing strategy
Brightfield Solar
Brightfield Solar will use finished roofs, honest explanations and a calm offer of a survey to turn local viewers on Facebook and Instagram, and business owners on LinkedIn, into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Create a Facebook page that lists your services and area and has a message button.
Post photos of finished roofs and batteries, with a line on the building and the system, and never a figure for savings.
Add a short reply to your messages that thanks people, asks about the building and offers a survey.
Your platforms, in order
Facebook 6 posts in 4 weeks · Photo posts, Install stories, Local group replies
Local homeowners ask each other about solar here, and a page lets them see real roofs before they ring.
Fix on your profile:
- Show your logo as the profile picture and a finished roof as the cover photo.
- Write a bio that names solar panels, batteries and servicing, and your service area.
- Switch on the Send Message button and link to the survey request page.
- Turn on reviews and ask owners to leave one after switch-on.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Roofs, batteries and installs in progress are visual, and people save them while they plan.
Fix on your profile:
- Match the name and logo to your Facebook page so that people know it is you.
- Name your service area in the bio and invite people to message you.
- Add highlights for surveys, batteries and installs.
LinkedIn 2 posts in 4 weeks · Photo posts, Short write-ups
Business and farm owners compare suppliers here, and a page shows how you design for larger roofs.
Fix on your profile:
- Create a company page with your name, what you do and your website.
- Write a short description that names homes, farms, shops and offices.
- Connect with local business owners and managers you have met.
Your content pillars
How solar works, honestly 25%
- What a survey checks and why
- How roof direction and shade change a design
Installs and roofs 25%
- Panels going up, from rail to final panel
- A labelled inverter and tidy cabling
Batteries 15%
- What a home battery stores and when it helps
- A battery being fitted on a garage wall
Business and farm roofs 15%
- A farm shed roof and its daytime use
- A shop system designed around opening hours
Book a survey 20%
- Send a roof photo and we will say what we would look at
- Questions to ask any installer
Your 4-week posting calendar
Week 1
What a solar survey involves
A solar survey is a roof visit and a conversation, not a sales pitch. We check the roof, the shade and the fuse board, and ask how you use power. Message us to book a survey in [area].
Panels going up on a roof
Panels going on to a roof, from the first rail to the last panel. We protect the roof and tidy as we go. Message us to ask about a survey for your home.
A farm shed roof
A farm shed roof is a large, simple surface for panels, and many farms use power through the working day. We design around when the work happens, not only around the roof. Message us to talk about your site.
Week 2
What a home battery does
A battery stores power your panels make in the day so you can use it later. Whether one suits your home depends on how you use electricity. Message us and we will talk it through.
What we check on a roof survey
Roof direction, shade, structure and the fuse board all shape a solar design. Swipe to see what we look at on a survey. Message us to book yours.
Meet the installers
Meet [name], who will be on your roof and in your loft. Safe access, a tidy site and a clear explanation at hand-over. Message us, or call [phone], and we will arrange your survey.
Week 3
Tidy cabling, labelled inverter
Tidy cabling and a labelled inverter make a system easier to service in future. Here is the inverter wall from a recent install. Message us if you want your system installed with this care.
A battery going in on a garage wall
Fitting a home battery on a garage wall, from the mounting to the final test. Message us to ask about adding storage to your panels.
Design around opening hours
A shop or an office uses most of its power while it is open. We study that pattern before we suggest a system for the roof. Message us to arrange a survey of your premises.
Week 4
Questions to ask any installer
Before you sign any solar quote, ask who will do the work, what the quote includes, how the output is estimated and who to call if something stops. We are happy to answer them too. Message us.
Roof direction and shade
Which way does your roof face, and what shades it? Swipe to see how direction and shade change a design. Send us a photo of your roof and we will tell you what we would look at.
A kind review
[customer first name] left us a kind review of their installation, and we are grateful. We read every one. Message us or visit our website to ask about a survey.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Total the messages that reach you on Facebook, Instagram and LinkedIn in a week.
Survey requests from social media
Ask each person who requests a survey how they found you, and note any social media answers.
Messages that mention another quote
Count how many people compare you with another installer, to learn what they ask.
Business enquiries from LinkedIn
Note messages and calls from farm, shop and office owners who mention your page.
Saves and shares
See which explainer posts people save or share most, then make more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.