AI Web MakerSocial media marketing strategy
Crystal View Window Cleaning
Crystal View Window Cleaning will use clear before and after glass, round-day updates and quick replies to turn Facebook, Instagram and WhatsApp into messages from homeowners and shops near its round.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use a photo of your van as the Facebook cover, list the areas you clean and add a message button and website link.
Put one mobile number on the van, the cards and the receipts, and set up WhatsApp Business on it with a greeting that asks for the address and a photo of the windows.
Post about twice a week: one real before and after from the round and one short note about where you will be next.
Your platforms, in order
Facebook 6 posts in 4 weeks · Before and after photos, Short videos, Local group replies
Older customers in particular look over a business page before they ring, and local groups are where a recommendation starts.
Fix on your profile:
- Use your logo as the picture and a clear photo of the van as the cover.
- Name windows, gutters and conservatories in the bio, with the areas you cover.
- Add a message button, turn on reviews and keep a post about how a round works at the top.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
The clean line moving across a dirty pane is the kind of clip people stop to watch and save.
Fix on your profile:
- Match the name and picture of your Facebook page so nobody wonders if it is you.
- Name the roads or villages you clean, and ask people to message for a place on the round.
- Keep highlights for conservatories, gutters and frames.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Customers can send a photo of a conservatory or a gutter and hear back quickly, and you can pass on round days and weather changes in one place.
Fix on your profile:
- Switch on WhatsApp Business with your working days and the areas you clean.
- Greet new contacts with a request for the address and a photo of the windows.
- Save a quick reply for moving a clean to another day because of the weather.
Your content pillars
Before and after glass 35%
- A grimy window and the same window clean, from the same spot
- A green conservatory roof with one clean band through the middle
On the round 25%
- A morning on the round, from the van to the last gutter
- Meet the person who cleans windows on your street
Weather and seasons 20%
- Why gutters need clearing before the leaves fall
- Why windows look worse after a week of rain
Join the round 20%
- Places open on [day] in [area]
- Send a photo of your conservatory for a quote
Your 4-week posting calendar
Week 1
A grimy window, then clean
Same window, same spot, one visit apart. The frame and the sill got the same care as the glass. Message us to join our round in [area] and we will tell you which day we are in your street.
The clean line moves across the glass
Watch the clean line follow the pole across a dirty pane. We finish with the frame and sill so nothing drips back down. Ask us on Instagram when we are next on your street.
Round days this week
Customers on our round in [area]: your clean is on [day] this week. Want gutters or the conservatory done as well? Send a photo here and we will tell you what it involves.
Week 2
A green conservatory roof
A conservatory roof that had turned green, cleaned in one visit. A dull roof lets in less light than it should. If yours looks like this, send a photo and we will say what it needs.
Rain does not clean windows
Rain does not clean glass, it dries into spots and leaves a film on the pane. Swipe for what we see after a wet week. Message us if you would like a regular clean booked in.
Meet the cleaner
Meet [name], who cleans windows in [area]. Same face on the same day, a closed gate and wiped sills. If you would like a place on the round, drop us a message.
Week 3
A gutter cleared
This gutter had been spilling over the front door all autumn. One visit cleared it. Look at yours before the next heavy rain, and message us for a gutter clear in [area].
From the van to the last gutter
One van, a few streets and a very long pole. Here is how a morning on our round goes. Message us to see whether we are already working near you.
Weather changes
If wind or ice moves your clean we will message you the new day right here. Not a customer yet? Message your address and we will say when we are next nearby.
Week 4
A kind review
[Customer first name] wrote this about our regular clean, and we are grateful. We read every review. If you want a window cleaner who comes on the same day each time, send us a message.
Frames and sills
Clean glass in a grubby frame always looks unfinished. Swipe to see the same window before and after we did the frame and sill. Message us to add frames to your clean.
Space on the round
We have space on our round in [area] on [day], and gutters and conservatory roofs can go on the same visit. Message us your address to hear when we could start.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Add up the new messages that reach you on Facebook, Instagram and WhatsApp.
Photos sent for quotes
Count the conservatory, gutter and window photos customers send you to be priced.
New round customers from social media
Ask each new customer how they found you, and keep the answers that name a social platform.
Replies to round-day updates
Look at how many customers answer your WhatsApp status or weather messages, as a sign they are paying attention.
Saves and shares of before and after posts
See which before and after posts people keep or pass on, and film more of that kind.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.