AI Web MakerSocial media marketing strategy
Plankwise Flooring
Plankwise Flooring will let finished rooms do the selling on Instagram and Pinterest, and will turn saved ideas into messages asking for a home visit.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Make the Instagram profile say flooring, the materials you fit and your area, with a link to the page where customers can book a home visit and measure.
Photograph every finished room and note the material and the room, so there is always something real to post.
Switch on messaging on Facebook and Instagram and set a reply greeting that asks for a photo of the room and a rough size.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories
A swipe from bare subfloor to finished room shows the work better than any description, and people save the rooms they like.
Fix on your profile:
- Choose your logo as the profile picture and pin a bright finished room at the top of the grid.
- Write a bio that names hardwood, laminate, vinyl, tile and carpet, and your area.
- Link to your home visit page and add a prompt to message you.
- Save highlights for kitchens, hallways, stairs and bedrooms.
Pinterest 4 posts in 4 weeks · Photo pins, Idea boards
People collect floor and room ideas for months before they call, and a pin keeps bringing visitors long after it is posted.
Fix on your profile:
- Create a business account showing your name, your logo and where you work.
- Make boards for each material and for kitchens, stairs, bathrooms and hallways.
- Link every pin to the matching page on your website.
Facebook 3 posts in 4 weeks · Finished room photos, Short videos, Local group replies
Neighbours ask local groups who fitted their floor, and a page lets them see your latest rooms before they message.
Fix on your profile:
- Copy the name and picture from Instagram.
- Put your service area and your materials in the About section.
- Show the message button and link to the page where customers can book a home visit.
- Open the reviews section and ask recent customers to add theirs.
Your content pillars
Finished rooms 35%
- A hallway from bare boards to finished floor in a four-photo swipe
- A staircase carpet fitted with tight seams and neat edges
Choosing a floor 25%
- Hardwood or laminate for a kitchen: what to ask before you choose
- What underlay does and why it matters
Behind the floor 20%
- Levelling a subfloor before the boards go down
- The tools in the van and what each one is for
Book a visit 20%
- Send a photo of your room and its size and we will say what would suit
- Spaces for home visits and measures this month
Your 4-week posting calendar
Week 1
Bare boards to finished
Bare subfloor on the left, a finished wood-effect hallway on the right. Swipe to see how it went from one to the other. Send us a picture of your hall and we will suggest what would suit it.
Hallway floors
Hallway floor ideas in hard-wearing vinyl and laminate that cope with muddy boots. Save this pin for later, then tap through to our website to book a home visit.
Samples in your light
A floor can look very different in your room than on a shop shelf. We bring samples to your home so you can judge them in your own light. Message us to book a visit and measure in [area].
Week 2
Fitting a stair carpet
Stair carpet is all about tight corners and neat edges. Watch a flight come together in under a minute. Send a photo of your stairs and tell us what you have in mind.
Kitchen floors
Kitchen floor ideas for busy families, from tile to vinyl to engineered wood. Save it for later, then visit our website to ask for a home visit.
Visit slots
Home visits with samples are being booked for [days] in [area]. Send us a message here to choose a time.
Week 3
Hardwood or laminate
Hardwood or laminate? Swipe for what each one suits, where it struggles and what to ask before you choose. Tell us about your room and we will say what we would fit.
Staircase ideas
Staircases fitted in carpet, wood and vinyl, pinned from our recent jobs. Pick a favourite, then visit our website to book a home visit.
Levelling the subfloor
Under every good floor is a flat one. Here a subfloor is being levelled before the boards go down. You never see this part, but you always feel it. Message us to talk through your room.
Week 4
One sample, three rooms
The same sample in three rooms looks like three different floors. That is why we bring samples to your house. Message us to book a visit in [area].
Bathroom floors
Bathroom floor ideas in tile and vinyl, with a note on grout lines and joins. Save the pin, then visit our website to ask about a home visit.
Which room is next?
Which room is next on your list: the hall, the kitchen or the stairs? Tell us in a message what you are planning and we will suggest where to begin.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Add up the week's messages from Instagram and Facebook, plus enquiries that arrive from pins.
Messages with a room photo
Count how many messages come with a photo or a room size, since those are ready for a visit.
Pins and posts that are saved
Check which rooms and guides are saved most, and photograph more like them.
Home visits that began on social media
Whenever a visit is booked, ask what first caught the customer's eye and note any answer that names a platform.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.