AI Web MakerSocial media marketing strategy
Still Water Day Spa
Still Water Day Spa will use calm photos of its rooms, short welcome clips and well-timed gift posts to turn people nearby into booked visits.
More visits to your shop · Under 100 US dollars a month
Fix these first
Use your logo as the profile picture and a calm photo of the relaxation room as the cover on every profile, with the area and a booking link in each bio.
Set up quick replies for the questions guests ask most, such as how a voucher works, what to wear and how long a treatment takes.
Photograph the rooms in soft, even light with no guests in the frame, and keep the same look for every post.
Your platforms, in order
Instagram 5 posts in 4 weeks · Photos, Reels, Carousels, Stories
It carries the mood of the spa better than any list of treatments, and its photos are saved and sent to friends as gift ideas.
Fix on your profile:
- Use the logo as the picture and add the area and a booking link to the bio.
- Make highlights for treatments, couples days, gift vouchers and what to expect.
- Write a short, calm bio that names massage, facials and body treatments.
Facebook 4 posts in 4 weeks · Photo posts, Voucher posts, Event posts
Gift buyers and local regulars check reviews here, and posts before a gift season reach them at the right moment.
Fix on your profile:
- Fill in the address, hours and booking link, and put the voucher link in the About section.
- Add a Send Message button and turn on reviews.
- Use a photo of the front of the building as the cover, so first-time guests know the door when they arrive.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
It lets people ask a quick question about a treatment, a voucher or an available room without filling in a form.
Fix on your profile:
- Set up WhatsApp Business with your opening hours and address.
- Write a greeting that asks which treatment, which day and how many guests.
Your content pillars
The rooms and the welcome 30%
- A treatment room made ready before the first guest arrives
- The relaxation room with a tea tray set out
What to expect 25%
- A first massage from welcome to goodbye
- What to wear and what the spa provides
Gifts and occasions 25%
- How a gift voucher works, from buying to booking
- A couples day set up for two
Quiet days 20%
- Weekday afternoons with space this week
- A reminder to book by message
Your 4-week posting calendar
Week 1
Room ready for the first guest
Fresh linen, low light and a warm room, made up before our first guest of the day arrives. Want an hour like this for yourself? Message us or use the booking link in our bio.
How gift vouchers work
Gift vouchers at Still Water are simple: choose a treatment or a package, tell us who it is for and we will have it ready to give. Buy one on our website or call [phone].
Open weekday afternoons
Quiet afternoons are open this week on [days]. Reply here to book a massage or a facial, or tell us what you would like from your visit and we will suggest a treatment.
Week 2
The welcome, start to finish
From the front door to the first cup of tea: a slow welcome, a soft robe and a seat in the quiet room. Message us to book a visit.
Couples room set for two
Our couples room, set for two with the towels folded and the lights low. A day together makes a lovely gift for [occasion]. Message us or call [phone] to book.
A quiet Saturday morning
A quiet Saturday morning is there for the taking: tea is ready, the treatment rooms are made up and a room is open at [time]. Message us and we will hold it for you.
Week 3
What to expect at a first visit
Your first visit, step by step: arrive a little early, choose a robe and a locker, tell your therapist what you would like, then rest with a drink. Save this and message us to book.
Hen party and group days
Planning a hen or bachelorette party or a birthday day out? We can book rooms side by side and plan the timings so everyone finishes together. Message us with the date and the number of guests.
Ask us anything
Not sure which treatment to choose? Message us here with what you would like from your visit, and we will suggest a treatment and a time that suit you.
Week 4
The tea tray and the quiet room
The quiet room, a tea tray and ten minutes to yourself before you head back out. It is the part of the visit we love setting up. Message us to book yours.
A gift that is an afternoon
Looking for a gift that is not another box of chocolates? A spa voucher gives someone an afternoon to themselves. Choose a treatment, then buy it on our website or call [phone].
Book your next visit
Another month of slow mornings and unhurried afternoons in the rooms. If you would like to come again, message us here with a day that suits you and we will find you a room.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Enquiries that start on social media
Keep a tally of enquiries and bookings, and note beside each the post, if any, that prompted it.
Voucher enquiries
Count the messages and calls about gift vouchers after each gift post.
Saves and shares
Note which room photos are saved and shared most, and shoot more like them.
Weekday bookings
Compare bookings from Monday to Thursday week by week to see whether posts about quiet days help.
Followers near the spa
Look at the town breakdown of your followers each month to see whether more of them live nearby.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.