AI Web MakerSocial media marketing strategy
Freshstep Carpet Care
Freshstep Carpet Care will use dirty to clean clips, honest stain advice and quick replies to turn people scrolling Instagram and Facebook into messages from households, tenants and landlords.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use one name, one logo and a message button on Instagram and Facebook, with your service area and a line on carpets, rugs and sofas.
Pin a post to the top of each profile that says what you clean, where you work and how to book, so a new visitor knows in seconds.
Keep a folder on your phone of photos and clips from every job, filed by job type, so you always have something real ready to post.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
The moment a grey carpet turns pale in one pass suits short video, and people save it to remember who to call.
Fix on your profile:
- Use your logo as the picture and put carpets, rugs, sofas and your service area in the bio.
- Add a message button and a link to your quote page.
- Keep highlights for stain first aid, rentals and finished rooms.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Local group replies
Neighbours ask local groups who can shift a stain, and parents and landlords check a business page before they message.
Fix on your profile:
- Fill in your service area and opening times, and add a Send Message button.
- Turn on reviews and ask customers to say what was cleaned.
- Add an album for each job type: carpets, rugs, sofas and rentals.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Evening spills and move-out dates are urgent, and a message gets an answer faster than a form.
Fix on your profile:
- Set up WhatsApp Business with your hours and service area.
- Write a greeting that asks for the rooms, the type of job and the date needed.
- Save quick replies for questions you answer often, such as drying time and how pricing works.
Your content pillars
Dirty to clean 35%
- One pass across a grey stair carpet, filmed from above
- A rug before and after, with its colours showing again
Stain first aid 25%
- Red wine on a light carpet: blot, do not rub
- What to do before we arrive when a pet has been sick on the rug
Rentals and landlords 20%
- What a tenancy carpet clean covers and what it cannot fix
- An empty flat finished, room by room
Book a clean 20%
- Slots open this week in [area]
- Message us the rooms and your date for a quote
Your 4-week posting calendar
Week 1
One clean line
One pass, one clean line. This stair carpet carried years of footfall, and you can see exactly where the dirt stops. Want yours done? Message us the rooms and when you would like us, and we will send a quote.
Slots open this week
We have space for carpet and sofa cleans on [days] in [area]. Reply here with the rooms you want done and your preferred day, or call [phone], and we will confirm a time.
Red wine first aid
Red wine on the carpet this weekend? Blot with a clean white cloth, working from the edge inwards, and do not rub or flood it with water. If a mark is left, message us and we will tell you what we would do.
Week 2
What a tenancy clean covers
Moving out? Swipe for what an end of tenancy carpet clean covers, and what no clean can fix, such as burns and worn patches. Landlords and agents, message us to arrange yours.
An empty flat, finished
A flat ready for its next tenants, with every room cleaned and photographed so the landlord can see the result. Letting agents, message us and we will send a sample photo set and tell you how we work.
Before the guests arrive
Guests on Saturday and a lounge carpet that has seen better days? Watch this living room come up in one go. Message us the rooms and your date, and we will see what we can fit in before they arrive.
Week 3
The sofa patch test
Before we clean any sofa we read the care label and test a hidden patch. It takes a minute and protects your fabric. Message us what the sofa is covered in, and we will say how we would clean it.
Send the rooms and the date
Need a carpet or sofa cleaned before a visit or a move? Message us here with the rooms, the type of floor and your date. We reply with a quote and the first slot we have free.
Meet the cleaner
Meet [name], who will be at your door. Floors covered, furniture protected, and a walk round with you at the end. Message us to book your clean.
Week 4
Why a mark comes back
A mark that fades and returns a few days later is often dirt rising from deeper in the carpet as it dries. Swipe for what we do about it, then message us if a stain of yours keeps coming back.
A kind review
Thank you to [customer first name] for the kind words about their [carpet or sofa] clean. We read every review. If you have a mark or a moving date coming up, send us a message and we will tell you what we can do.
Weekend spill
Spill at the weekend? Message us here before you reach for the kitchen cupboard, and we will tell you what to do next and when we can come. Call [phone] if it cannot wait.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New enquiries by message
Count the new messages about a clean on Instagram, Facebook and WhatsApp each week.
Enquiries that become booked cleans
Note how many conversations end in a booking and where the person first saw you.
Reels that bring messages
Check which clips were followed by enquiries within a day or two, and film more like them.
Messages from landlords and agents
Mark any enquiry about a tenancy clean, since one agent can mean regular work.
Evening and weekend messages
Count messages that arrive outside working hours and note how fast you replied.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.