AI Web MakerSocial media marketing strategy
Clearpath Coaching
Clearpath Coaching will use useful questions, honest explanations of coaching and a steady presence on LinkedIn, Instagram and Facebook to bring more messages asking for a discovery call.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Make your LinkedIn headline say who you coach and on what, so the right people recognise themselves at a glance.
Choose one booking link for discovery calls and use it on every profile and in every post that invites a call.
Swap generic motivational quotes for posts drawn from real coaching themes, shared without identifying anyone.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Text posts, Carousels, Short videos, Newsletter
Career changers, managers and founders give it their working attention, and they message coaches whose ideas they already trust.
Fix on your profile:
- Use a banner that names the kinds of coaching you offer.
- Add a featured section with your guide and the link to book a discovery call.
- Write the about section in your own voice and explain how sessions work.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Short videos and simple text posts let people get a feel for your voice before they reach out.
Fix on your profile:
- Put who you help and a prompt to send a message in the bio.
- Link the bio to the discovery call page.
- Pin posts that explain your coaching, your approach and how to start.
Facebook 3 posts in 4 weeks · Group posts, Photo posts, Events
Local community and business groups ask for recommendations, and a page gives people somewhere to check you out.
Fix on your profile:
- Set up a page with your services, where you meet and a Send Message button.
- Turn on reviews and ask past clients to leave one in their own words.
Your content pillars
Questions worth asking 30%
- A reflective question to start the week
- What to ask yourself before saying yes to a promotion
How coaching works 25%
- What happens on a discovery call
- Coaching and mentoring: how they differ
Lessons from the coaching room 25%
- Why capable people struggle to say no
- What founders often find hard to delegate
Work with us 20%
- A new group programme opening
- An invitation to book a discovery call
- A talk coming up nearby
Your 4-week posting calendar
Week 1
Who we coach
We coach people at a turning point: professionals weighing up a career change, new managers and founders who need room to think. Sessions run by video or in person in [area]. If that sounds like you, send us a message to book a discovery call.
A question for the week
A question for this week: what would you keep doing at work even if nobody noticed? The answer can say more about your next role than any job title. Want to talk it through with a coach? Send us a message.
Meet the coach
Meet [name], who leads our coaching here at Clearpath. We work with people on career changes, business decisions and personal goals, in [area] and online. If you have been thinking about coaching, message us and we will arrange a short call.
Week 2
Coaching or mentoring?
Coaching and mentoring are easy to mix up. A mentor shares their own experience and advice, while a coach asks questions that help you find and test your own answers. Not sure which suits you? Message us and we will tell you honestly.
Before you accept a promotion
Before you say yes to a promotion, ask yourself: what will I stop doing, who will I be leading and what support will I need? Keep these for the day the offer arrives, and message us if you would like to think it through with a coach.
Learning to say no
A pattern we often see in coaching: capable people who find it hard to say no, and whose own priorities slip as a result. Saying no well is a skill, and it can be practised. If that sounds familiar, message us about coaching.
Week 3
What a discovery call involves
Wondering what a discovery call involves? It is a short conversation about what you want to work on and whether we are the right fit, with no preparation needed. Book yours through the link on our website or send us a message.
Ask us about coaching
Questions about coaching? Drop them in the box and we will answer in our stories this week. Or message us directly to book a discovery call.
Group programme opening
Our next small group programme on [topic, such as returning to work] starts on [date], meeting in [area] and online. Groups meet [how often] and there are [number] places. Message us to find out more or to save a place.
Week 4
What founders find hard to delegate
For many founders, the hardest thing to hand over is not a task but a decision. If you are still the bottleneck in your own business, coaching can give you room to plan what to let go of and when. Message us to book a discovery call.
A client's words, with permission
"[Client quote about the coaching experience, shared with permission]." Thank you, [first name or initial]. If you would like focused time on your own goals, message us to book a discovery call.
A talk nearby
Join us for a talk on [topic] at [venue] on [date]. We will share practical ideas and leave plenty of time for questions. Message us to save a seat.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages asking about coaching each week
Count new messages on LinkedIn, Instagram and Facebook, and the discovery calls booked from them.
LinkedIn profile views after posting
Check how many people view your profile in the days after each post.
Story replies and questions
Count replies to your Instagram stories and question boxes, a sign people want to talk.
Event and programme enquiries from Facebook
Note how many people message about a talk or group and how many attend.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.