AI Web MakerSocial media marketing strategy
Willow Lane Boutique
Willow Lane Boutique will use worn photos, outfit boards and short try-on clips, each with a link to the piece, to turn followers into online orders.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put the website link and the shop's opening hours in every bio, and send people to the new arrivals page rather than the home page.
Add a link to the product page in every post, story and pin, so a shopper can go from the photo to the basket in two taps.
Photograph every piece the same way, in the same light: front, back, a close detail and worn, so the feed looks like one shop.
Your platforms, in order
Instagram 5 posts in 4 weeks · Worn photos, Reels, Carousels, Stories
It shows the taste of the shop in a few photos, and a link in the bio and the stories leads straight to the product page.
Fix on your profile:
- Use the shop logo or a photo of the shopfront as the picture.
- Put the website link and the opening hours in the bio.
- Make highlights for new in, dresses, accessories, gifts and how sizes run.
Pinterest 3 posts in 4 weeks · Product pins, Outfit boards
Shoppers use it to plan outfits for weddings and gifts for friends, and each pin sends them to a product page.
Fix on your profile:
- Claim your website on Pinterest, so every pin carries the shop name and link.
- Use clear, vertical photos and put the piece's name in each description.
TikTok 2 posts in 4 weeks · Try-on clips, Unpacking videos
Short try-on clips and unpacking videos show how pieces fall and move, which a still photo cannot.
Fix on your profile:
- Keep the name and logo the same as on Instagram, so followers know it is the same shop.
- Put the website link and a line about the shop in the bio.
Facebook 2 posts in 4 weeks · Photo posts, Event posts
Local regulars and gift buyers see new arrivals here, and reviews help a first-time buyer trust the shop.
Fix on your profile:
- Fill in the address, hours and website link.
- Add a Shop Now or Send Message button and turn on reviews.
Your content pillars
New in 30%
- This week's arrivals worn, with sizes and colours named
- A piece back in stock
Styled three ways 25%
- One dress for the day, the evening and a wedding
- A knit with three different scarves
Behind the scenes 20%
- Unpacking a delivery and choosing the favourites
- The fitting room before the shop opens
Gifts and occasions 25%
- A gift guide grouped by who it is for
- A wedding guest outfit from dress to bag
Your 4-week posting calendar
Week 1
New in this week
New in this week: a soft knit in [colour], cut to wear with jeans or a skirt. Sizes [sizes] are in the shop and online. Tap the link in our bio to order, or come in and try it on.
Wedding guest outfit
Wedding guest outfit ideas for [season]: a dress, a wrap and a bag that work together. Every piece links to its page, with sizes and fabric details. Click through to order.
New arrivals
Our latest arrivals are in the shop and on the website. Try them on at [address], or order online and we will pack it with care. Shop everything new through the link on our page.
Week 2
One dress, three ways
One dress, three ways: with flat shoes for the day, with heels for the evening and with a jacket for a wedding. Which would you wear? Order the dress through the link in our bio.
Fitting room try-on
Fitting room, size [size], [height] tall: how this [piece] really looks and moves. Tell us what you would like to see next, then order through the link in our bio.
Saturday in the shop
Saturday in the shop: the shop floor is freshly set and the new pieces are out. Pop in until [time] to try them on, or order online from the link in this story.
Week 3
How our sizes fit
How our sizes fit: swipe for the measurements of our most popular pieces and the height of our model. Not sure? Message us and we will help you choose, then order through the link in our bio.
Gift ideas for her
Gift ideas for her: scarves, bags and jewellery, grouped by who they are for. Each pin links to its page, and we can wrap a gift and add a note. Click through to order before [date].
Unpacking a delivery
Unpacking this week's delivery: tissue, tags and the pieces we have been waiting for. Tell us your favourite, then see them all online through the link in our bio.
Week 4
Back in stock
Back in stock: the [piece] in [colour], in sizes [sizes]. Order through the link in our bio, or come in and try it on.
Layers for the season
[Season] layers: a knit, a coat and a scarf that work together. Click through to see the sizes and fabric details for each piece, then order the ones you love.
Thank you for a month
Thank you to everyone who ordered or came into the shop this month. We love hearing which pieces you wore and where. Send us a photo, and see what is new on our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Orders from social media
Check the website's visitor sources for orders that began on Instagram, Pinterest, TikTok or Facebook.
Link taps to product pages
Count the taps from each post, story and pin, and note which pieces draw the most.
Saves and pins
Note which pieces are saved or pinned most, as a guide to what to stock more of.
Email sign-ups from social media
Count new addresses that arrive after a post or a story with the sign-up link.
Messages about size and fit
Tally the questions you answer, then put the common answers on the product pages.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.