AI Web MakerSocial media marketing strategy
True Coat Painting
True Coat Painting will use before and after rooms, honest colour advice and quick replies on WhatsApp to turn people planning a redecoration into messages and quote visits.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Replace any stock photos on your profiles with your own pictures of finished rooms, house fronts and woodwork.
Add a WhatsApp link to Instagram, Facebook and your written quotes so people can send photos of the job.
Photograph every finished room in daylight before the dust sheets come up, so you never run short of posts.
Your platforms, in order
Instagram 5 posts in 4 weeks · Before and after carousels, Reels, Stories
It is where people look at a painter's finish up close before deciding to get in touch.
Fix on your profile:
- Write a bio that says painter and decorator, the areas you cover and how to message you.
- Pin three posts showing an interior, an exterior and a piece of woodwork.
- Keep Stories in highlights for interiors, exteriors, wallpaper and reviews.
- Link to the quote page on your website.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Group replies
Neighbours recommend painters in local groups and check a page's photos and reviews before they message.
Fix on your profile:
- Use a photo of a finished house front as the cover image.
- List interior, exterior, wallpapering and cabinet painting as services.
- Turn on the message button with an automatic reply asking for photos of the room.
Pinterest 2 posts in 4 weeks · Pins, Room boards
People save room ideas long before they redecorate, and a pin of your work can bring them to your website when they are ready.
Fix on your profile:
- Open a business account and link your website.
- Make boards by room, such as hallways, kitchens, bedrooms and house fronts.
WhatsApp 1 post in 4 weeks · Status updates, Quick replies
Customers can send photos of their walls or woodwork and get a reply quickly, which often leads to a quote visit.
Fix on your profile:
- Set up WhatsApp Business with your hours and the areas you cover.
- Save quick replies asking for room sizes, photos and the date they would like the work done.
Your content pillars
Room transformations 35%
- A tired hallway brought back to light
- A feature wall from bare plaster to patterned paper
- Painted kitchen cabinets instead of a new kitchen
Colour and finish advice 25%
- Matt or eggshell for a busy hallway
- Why a colour looks different in north and south facing rooms
The careful bits 20%
- How we protect floors and furniture before we start
- Filling and sanding: the work hidden under the paint
Quote visits 20%
- Dates open for exterior work this season
- Send us a photo of your room on WhatsApp
Your 4-week posting calendar
Week 1
Hallway before and after
Dark and scuffed at the start of the week, light and calm by the end. We filled, sanded and gave these walls two coats of [colour]. Thinking about your own hallway? Message us a photo and we will arrange a quote visit.
How we protect your home
Before a brush comes out, floors are covered, furniture is wrapped and door handles are masked. It is the part of the job you never see in the photos, but you notice it when we leave. Message us to book a quote visit.
Calm bedroom colours
A quiet bedroom we painted in [colour] with crisp white woodwork. Save it for your next room, then visit our website to ask for a quote.
Week 2
Cutting in by hand
No tape, just a steady brush along the ceiling line. Cutting in by hand is how we keep edges sharp on the uneven walls of older homes. Message us if your ceilings need a clean finish.
Send a photo for a quote
Planning to repaint a room? Send us a photo and the rough size here on WhatsApp and we will reply with what the job involves and when we can come round to quote.
Meet the painter
This is [name], who will be painting your rooms. Tidy, patient and always happy to talk colours. Send us a message to book a quote visit in [area].
Week 3
Matt, eggshell or satin
Matt hides small flaws, eggshell wipes clean and satin stands up to knocks. Swipe to see where we use each one in a family home. Still unsure? Message us and we will help you choose at the quote visit.
A house front repainted
This rendered house front needed cracks filled and loose paint scraped before two coats of masonry paint. Dry days are booking up, so call [phone] or message us to get your exterior on the list.
Painted kitchen cabinets
Kitchen cabinets sanded, primed and painted in [colour] rather than replaced. Save it for ideas and visit our website to ask about your own kitchen.
Week 4
Wallpaper feature wall
Pattern matched, joins tight and edges trimmed clean. Hanging wallpaper well is slow, careful work, and this wall shows why it is worth it. Message us to talk about a feature wall of your own.
A kind review
We were glad to read this from [customer first name] after we painted their living room and stairs. Thinking of a refresh before [occasion]? Message us or call [phone] to book a quote visit.
Dates for next month
We have a few dates free in [month] for interior work. Reply to this story or message us on WhatsApp to book your quote visit.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages asking about a job
Count new messages on Instagram, Facebook and WhatsApp that ask about painting work, leaving out general comments.
Quote visits from social media
Note each quote visit that started with a message and the platform it came from.
Saves on room photos
Check which posts and pins were saved most each month and photograph more jobs like them.
Website visits from Pinterest
Look at your website statistics each month for visitors who arrived from a pin.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.