AI Web MakerSocial media marketing strategy
The Olive Table
The Olive Table will show its dishes, its kitchen and a welcoming table to people nearby and answer every message quickly, so that scrolling turns into bookings and walk-ins.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the booking link and the menu in the Instagram bio and on the Facebook page, because a hungry viewer will not go looking for them.
Add a WhatsApp Business number with your opening hours and a greeting that asks for the date, the time and how many are coming.
Post real photos of your own dishes and dining room instead of stock pictures, and show a pair of hands or a face in at least one post a week.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels of dishes, Stories, Carousels
Dishes and dining rooms look good on a phone, and a short video of a plate being finished makes people want a table.
Fix on your profile:
- Use your logo or a photo of your best-known dish as the profile picture.
- Write a bio that names breakfast, lunch, dinner and takeaway, with your street.
- Link to the booking page and add a button for ordering.
- Keep highlights for the menu, the room and how to book.
Facebook 4 posts in 4 weeks · Photo posts, Event posts, Short videos
Families and local groups check a page for hours, menus and photos before they book a table.
Fix on your profile:
- Add hours for breakfast, lunch and dinner and a Book Now button.
- Pin a post with the menu and your delivery area.
- Turn on reviews and messages.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Guests like to ask about a table or a group booking by message and hear back quickly.
Fix on your profile:
- Set up WhatsApp Business with your hours, address and website.
- Write a greeting that asks for the date, the time and the number in the party.
- Add quick replies for the menu, allergies and parking.
Your content pillars
On the plate 30%
- A favourite dish from pan to table
- A new seasonal dish and what is in it
Inside the kitchen 20%
- The first hour of prep before the doors open
- Plating a busy lunch order in one clip
Round the table 25%
- A family brunch table set for the weekend
- A birthday table ready before the guests arrive
Book, collect or call in 25%
- Lunch you can order for collection by [time]
- Tables still free this weekend
Your 4-week posting calendar
Week 1
Lunch for collection
Lunch is ready for collection from [time] this week. Send your order here by [time] and we will have it bagged and waiting at the door.
A favourite dish, pan to table
Pan, plate, finishing touch: this is [dish] from our kitchen. Book a table through the link in our bio, or order it for collection on our website.
Weekend breakfast and family tables
Weekend plans? We serve breakfast from [time] on Saturday and Sunday, with a children's menu and high chairs at the table. Book on our website or call [phone].
Week 2
A new seasonal dish
New on the menu this week: [dish], with [ingredient] and [ingredient]. Swipe to see how it comes together, then book a table or call [phone] to try it.
A birthday or team meal
Planning a birthday or a team meal? We can set a long table for your group, with the menu agreed in advance. Message us on WhatsApp with your date and numbers, or book on our website.
Saturday brunch table
Brunch is on from [time], the coffee is hot and the window table is set. Walk in, or book through the link in our bio.
Week 3
Questions about allergies
Cooking for a guest with allergies? Message us here before you book and we will go through the menu with you. We reply during opening hours, [time] to [time].
Prep before the doors open
An hour before the doors open, the kitchen is all chopping boards and bubbling pots. Come and taste what that hour makes. Book a table or call [phone].
Meet the team
Meet [name], who looks after the tables at lunch and knows who takes sugar in their coffee. Come in and say hello, or book your table on our website.
Week 4
Lunch for a busy desk
Short on time? Swipe through our lunch dishes and pick one before you leave the desk. Order for collection on our website and it will be ready when you arrive.
A kind review
Thank you to [first name] for this kind review of [dish]. We read every one in the kitchen. Book your table on our website or message us to plan your visit.
Tables free this Sunday
We still have tables for Sunday lunch at [time] and [time]. Send us your name and how many are coming and we will confirm by return message.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages asking for a table
Count the messages on WhatsApp, Instagram and Facebook that ask to book or order each week.
Taps on the booking link
Check the link taps in each platform's insights and note which posts came just before a rise.
Saves and shares on dish posts
List the dishes people save or share most and feature those again.
Status views and replies
Note how many people view and answer the WhatsApp status each week.
Followers who live nearby
Check the audience location figures once a month to see whether local followers are growing.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.