AI Web MakerSocial media marketing strategy
Ironhill Brewing
Ironhill Brewing will use a weekly night, the tap list and a look behind the brewhouse to bring adults from the neighbourhood through the taproom door, with every post aimed at people of legal drinking age.
More visits to your shop · Under 100 US dollars a month
Fix these first
Turn on the age restriction for alcohol content on the Facebook page and the Instagram account, and say in each bio that the taproom is for adults.
Pin the weekly night and the opening hours to the top of Facebook, and add the tap list to the Instagram highlights.
Create a WhatsApp Business profile showing the taproom hours and a greeting about group visits.
Your platforms, in order
Facebook 5 posts in 4 weeks · Events, Photo posts, Short videos
Events and local groups tell adults what is on this week, and the page holds your hours, map and reviews.
Fix on your profile:
- Set the age restriction on the page so alcohol content is shown to adults only.
- Add the taproom hours and address, and link the website.
- Pin the weekly night as the top post.
- Leave the message button switched on for group visits and questions.
Instagram 4 posts in 4 weeks · Reels, Stories, Photo posts
New beers, brew days and the look of the taproom suit the feed, and adults who like beer follow breweries there.
Fix on your profile:
- Make the logo your profile picture and state in the bio that the taproom is for adults.
- Add the hours and the area to the bio.
- Link to the visitor page on your website.
- Save Highlights for the tap list, the room and events.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Regulars who save your number can ask what is on tap, plan a group visit and see a status update when a new beer is ready.
Fix on your profile:
- Fill in the business profile with the taproom hours and the address.
- Use the greeting to ask when the group would like to come and how many people it will be.
- Message only people who have contacted you first or asked to hear from you.
Your content pillars
This week at the taproom 30%
- The weekly night, with the time and the food on offer
- Today's tap list on the chalkboard
- Opening hours for the weekend
Inside the brewhouse 30%
- A brew day from mash to tank
- The hops, grain and yeast behind one beer
New and seasonal beers 20%
- A new beer ready to pour, with its style and flavour
- A seasonal beer returning, with the day it goes on
The room, the neighbours and the pace 20%
- The taproom on a quiet afternoon with seats free
- A visiting food trader or musician
- Drinks without alcohol and small tasting measures
Your 4-week posting calendar
Week 1
The weekly night
Every [day] from [time] the taproom hosts [quiz, music or a food trader]. Come with friends or on your own, there is a seat for you. The tap list and details are on our event page. Come and visit us.
Brew day
A brew day from mash to tank in one short reel. The beer you pour next week starts here. Come and see where it is made: the taproom opens at [time] on [day].
Weekend hours
Taproom hours this weekend: [day] [time] to [time] and [day] [time] to [time]. Planning a group visit? Message us here, or just drop in.
Week 2
The room on a quiet afternoon
A quiet afternoon in the taproom: seats free, the tap list on the board and a window table waiting. Drinks without alcohol are on the board too. Drop in on any day the taproom is open, from [time].
New beer on tap
New on tap: [beer name], a [style] with [flavour notes], at [strength]. It goes on at [time] on [day]. Come and try it in a tasting measure or a full glass.
Visiting food trader
This Saturday [trader name] is serving at the taproom from [time]. Food, a seat and a small glass of something new: a fine way to spend an afternoon. Come and visit, the tap list is on our website.
Week 3
Guided tasting
Guided tasting on [date]: a few styles in small glasses, with a brewer to talk you through each one. Places are limited, so book on our website. Adults only, and we ask for ID when in doubt.
Grain, hops and yeast
The grain, the hops and the yeast behind [beer name], laid out on the bench. Brewing is mostly patience. Come to the taproom on [day] and taste the result.
New beer is ready
[Beer name] is ready and pouring from [time] on [day]. Ask us about it here, or call in and try a small glass.
Week 4
Thank you
Our thanks to all who came to the taproom this month, and to [food trader or musician] for joining us. Next month's nights are listed on our website, and we hope to see you again on [day].
Today's tap list
Today's tap list: [beer], [beer], [beer] and a drink without alcohol. The taproom is open [time] to [time]. Come and see us.
Weekend plan
Weekend at the taproom: [day] from [time] and [day] from [time]. To plan a group visit, message us here, and please arrange a safe journey home.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Visitors who mention a post
When a newcomer says they saw a post, note which platform and which post it was.
Event responses and turnout
Compare the people who say they are going to an event with the people who turn up.
Group enquiries on WhatsApp
Count the group and visit messages each week.
Adults nearby in your audience
Check the audience figures for age and location each month and see whether local adults are growing.
Saves and shares of brewing posts
Look at which brew day and new beer posts people save or send on, then plan more of the same.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.