AI Web MakerSocial media marketing strategy
Bridgeway Staffing
Bridgeway Staffing will use LinkedIn to stay in front of the managers who book staff, and Facebook and WhatsApp to keep job seekers messaging, so every enquiry can be filled.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Pin a post to the Facebook page explaining how to register and which documents to bring.
Add a WhatsApp Business number for clients and candidates to your website, job posts and email signatures.
Separate posts for employers from posts for job seekers, so each platform speaks mainly to one audience.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Text posts, Available candidate posts, Short videos
Operations, HR and care managers read it during the working day and message agencies whose names they already recognise.
Fix on your profile:
- Use a banner that lists your sectors: hospitality, warehousing, offices and care.
- Write an about section for employers that ends with how to book cover.
- Ask each consultant to show the agency, their sectors and a direct number on their own profile.
Facebook 4 posts in 4 weeks · Job posts, Group posts, Photo posts, Short videos
People looking for shifts browse local job groups and message the pages that post real vacancies.
Fix on your profile:
- Name your sectors and the area you cover in the intro.
- Add a Send Message button and a link to the jobs page on your website.
- Turn on reviews so workers can say how they were treated.
WhatsApp 3 posts in 4 weeks · Status updates, Broadcast lists for workers who opt in
Workers and managers both answer a message faster than an email when a shift is close.
Fix on your profile:
- Set up WhatsApp Business with your office hours and an out of hours contact.
- Save quick replies for registering, open shifts and booking cover.
Your content pillars
Open shifts and roles 30%
- This week's hospitality and warehouse shifts
- A permanent office role we are recruiting for
Help for hiring managers 25%
- How to brief an agency for a last-minute shift
- Temp to perm explained in one post
Our workers 20%
- A thank you to a temp who stepped in at short notice
- A care assistant's first weeks with us, shared with consent
Working with us 25%
- What happens after you register
- How we check people before they start
- What to bring to a first shift
Your 4-week posting calendar
Week 1
The sectors we cover
Short of hands this week? We supply chefs, kitchen porters, warehouse operatives, office temps and care assistants across [area], for single shifts or longer bookings. Message us here or call [phone] and tell us what you need.
Weekend hospitality shifts
Weekend shifts for waiting staff and kitchen porters in [area], starting [date]. Pay is [rate] an hour. Message us to register and one of the team will call you back.
How to register
Looking for shifts? Reply here with your name, the work you are after and the days you can do, and we will be in touch to get you registered.
Week 2
Briefing an agency well
Good cover starts with a clear brief: the site address, who to report to, the dress code, the tasks and any safety gear needed. Send us those details and we can match the right person sooner. Message us to set up your account.
Meet the warehouse consultant
Meet [name], who books our warehouse shifts. If you want day, night or weekend work picking and packing in [area], [name] is the person to talk to. Send us a message here to get started.
How we check care workers
Before a care assistant starts with you, we check their right to work, their references and the background checks the role needs, and we confirm their training. Message us and we will send you our full process.
Week 3
Available this week
Available from [date]: an experienced receptionist and administrator looking for temporary or temp to perm work in [area]. References checked. Message us to arrange a call or an interview.
Open shifts this week
Shifts open this week: [role] on [days] in [area]. Reply here with your name and we will send you the details.
Thanks to a temp
Thank you to [name] for stepping in on a kitchen shift at short notice this week. Looking for flexible hospitality work in [area] with a team that notices effort? Message us to register.
Week 4
Temp to perm explained
Not ready to commit to a permanent hire? Temp to perm lets you see someone doing the job first, then take them on when you both agree. It suits office, warehouse and kitchen roles alike. Message us to talk about the role you have in mind.
What to bring on a first shift
First agency shift coming up? Bring your ID, the right footwear and the site details we sent you, and arrive a little early to sign in. Any questions at all, message us before the day.
Cover for managers
Managers: short of staff tomorrow? Message us here with the role, the site and the shift times, or call [phone], and we will tell you who we can send.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages from employers a week
Count new client enquiries on LinkedIn, WhatsApp and Facebook, and note the sector each one is for.
Candidate messages and registrations
Tally the people who message about work and how many of them finish registering.
Shifts worked by people found on social media
Mark each worker who came from a post and add up their shifts at the end of the month.
Managers viewing your LinkedIn page
Check the company page visitor figures by job function once a month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.