AI Web MakerSocial media marketing strategy
Silver Step Dance Studio
Silver Step Dance Studio will use short clips, answers to parents' questions and open week reminders to turn local followers on Facebook, Instagram and TikTok into families and adults walking through its door.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the studio address, the term dates link and the open week date in the bio and cover of every account, so a parent knows where and when to come.
Add a photo and video consent line to the registration form, and only post children who have been agreed for, without names or school uniform in view.
Replace stock images with your own photos of the studio floor, the barre and the teachers, and film short clips of warm-ups and routines.
Your platforms, in order
Facebook 5 posts in 4 weeks · Event posts, Photo posts, Short videos
Parents ask each other in local groups which dance class to choose, and events and message buttons make it easy to act.
Fix on your profile:
- Fill in the address, timetable link and opening hours.
- Create an event for each open week and for the start of each term.
- Pin a post that says what to wear and how to book a try-out class.
- Turn on messages and reply the same day.
Instagram 4 posts in 4 weeks · Reels, Carousels, Photo posts
Teenagers, adults and parents watch short clips of warm-ups and routines before choosing a studio.
Fix on your profile:
- Use the logo as the picture and add the studio area to the bio.
- Link to the page for booking a try-out class.
- Save highlights for age groups, kit, teachers and open week.
TikTok 3 posts in 4 weeks · Short videos
Teenagers and adults pick up hip hop and ballet steps from short videos, and a good clip can reach people living nearby.
Fix on your profile:
- Use the same name and logo as on the other accounts.
- Say what you teach and where in the bio.
- Link to the page for booking a try-out class.
Your content pillars
Behind the barre 30%
- A hip hop groove slowed down into four counts
- A gentle ballet warm-up to try at home with a chair
Meet the studio 20%
- The floor and mirrors before the first class of the day
- A teacher on what their class feels like
Answers for parents 25%
- Which age group is right for my child
- What to wear and how to sew elastic on ballet shoes
Term dates and try-out classes 25%
- Open week dates with a booking link
- Places left and the waiting list for full classes
Your 4-week posting calendar
Week 1
Open week dates
Our open week starts on [date]. Come and see the studio, meet the teachers and try a class for your child or for yourself. Places in each class are limited, so book at [website] or message us.
The studio before class
Floor swept, mirrors clean and the music ready. This is where our [day] ballet class begins. See it in person at our open week on [date]. The link in our bio has the booking page.
What to wear to a first ballet class
Not sure what to wear to a first ballet class? Comfortable clothes you can move in will do, and our kit list for each style is on our website at [website]. Message us if you have any questions.
Week 2
A hip hop groove, slowed down
Four counts of a groove from our [day] hip hop class, slowed down so you can follow along. Want to learn the rest with a teacher? Book a try-out class at [website].
Which age group is right
Which class is right for your child? We group dancers by age and level, so everyone learns with others at the same stage. Tell us your child's age and we will point you to the right one. Message us or visit [website].
Meet the teacher
Say hello to [teacher name], who leads our [style] class on [day]. Swipe to see what a class feels like, then message us to book a try-out class.
Week 3
Adult beginners learn a waltz
Our adult beginners' ballroom class learning the first steps of a waltz, shared with their agreement. No partner? Come on your own or bring a friend. Book a try-out class at [website] or message us.
A barre warm-up to try at home
A gentle warm-up we do at the start of our ballet classes. Try it at home with a chair as your barre, then come and join us for the rest. Book a try-out class at [website].
Elastic on ballet shoes
Sewing elastic on ballet shoes is a job every dance parent meets. Here is how we like to do it, and we are always happy to help at the studio. Message us with any questions about kit.
Week 4
Places left this term
We have places left in [classes] this term, and a waiting list for [class]. Message us or book a try-out class at [website] and we will help you find the right group.
What hip hop class feels like
Fifteen seconds of our [day] hip hop class, music up and everyone moving. Filmed with permission. Come and feel it for yourself and book a try-out class at [website].
Thank you families
Thank you to the families and adults who danced with us this term. We will see you in the studio next term. Book your place at [website] or send us a message with any questions.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages from parents each week
Count new messages and event replies on Facebook and Instagram.
Families at the open week from social media
Ask each family at sign-in how they heard of the open week and tally the social media answers.
Clicks on the booking link
Check the taps on the link in each bio at the end of the month.
Views of each clip
Note which warm-ups and routines are watched to the end and film more like them.
Followers who live nearby
Check the location figures for each account every month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.