AI Web Maker90-day online marketing plan
Keystone Property Agents
Keystone Property Agents will earn more calls from owners and landlords by explaining how selling, letting and managing work in plain words and by treating every enquirer the same.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Give selling, letting and managing a page each that explains how the service works and what the owner decides, with a valuation request form, and make no promise about price or speed.
Let the Google Business Profile and reviews from sellers, landlords and tenants show a real local office, because owners choose between agents by reading what people they have never met say.
Stay in touch with landlords and commercial owners on a regular schedule, since a managed property brings steady work and a contented landlord tells others which agent to use.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “houses to rent near me” | 25K-130K | High |
| “estate agent near me” | 7.5K-25K | Medium |
| “letting agent near me” | 7.5K-25K | Medium |
| “real estate agent near me” | 2.5K-7.5K | Medium |
| “sell my house” | 2.5K-7.5K | Medium |
| “property valuation” | 2.5K-7.5K | Medium |
| “property management services” | 2.5K-7.5K | Medium |
| “commercial property for rent” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners thinking of selling
What they need: A clear idea of how an agent values and markets a home and what they will be asked to do, without pressure or promises about price.
Where they look: Searches for estate agent near me, real estate agent near me, sell my house and property valuation, plus Google Maps and what neighbours say.
Landlords letting or managing rented homes
What they need: An agent who finds suitable tenants, handles repairs and paperwork and keeps them informed, so the home is looked after.
Where they look: Searches for letting agent near me and property management services, landlord groups on Facebook and recommendations from other landlords.
Tenants, buyers and small businesses looking for a place to rent or buy
What they need: Honest descriptions, straight answers and the same treatment as every other enquirer.
Where they look: Searches for houses to rent near me and commercial property for rent, Google Maps and Facebook.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners search for an agent when they decide to move or let, and a separate page for selling, letting and managing lets you answer each search and show how you work.
- Give selling, letting, property management, homes to rent and commercial property a page each, answering the searches in this plan.
- Explain on the selling page how a valuation works and what the owner is asked to decide, and add a valuation request form.
- List current homes and premises with clear photographs and honest descriptions of the property itself.
Google Business Profile Low effort · Free
People who search for an estate agent near me compare offices on the map, and recent reviews from owners and landlords decide who they ring.
- Choose the estate agent or real estate agent category your country uses, list selling, letting and management as services and add your opening hours.
- Ask sellers, landlords and tenants for a review, whatever their experience was, and reply to each one in a calm, professional tone.
- Add photographs of the office front and of the team at work, and of homes you have placed, with the owner's permission.
Lawyers, mortgage advisers, surveyors and builders Medium effort · Low cost
These professionals meet owners at the moment they decide to sell, let or buy, and each can name an agent they have seen work well.
- Meet the local lawyers, mortgage advisers, surveyors or inspectors and builders and show them how you handle a sale or a letting.
- Agree how you will recommend each other, and check any rules on referral fees before you start.
Leaflets and signs in the streets you work Medium effort · Low cost
Owners notice the agent whose name they see on their own street, and a leaflet answers a question they may not yet have asked anyone.
- Deliver a short leaflet to the streets around each property you market, explaining how a valuation works and how to ask for one.
- Ask owners for permission before putting up a sign, and check the local rules on where signs and boards may stand.
Facebook Medium effort · Low cost
Owners, landlords and tenants ask neighbours which agent they would use, and the answers are shared in local groups and on business pages.
- Open a page showing the office address and opening hours, with a message button, and join local groups once you have read their rules.
- Share one useful post a week, such as a landlord's question answered or a checklist for sellers, with no promises about price or speed.
Email to past clients and landlords Low effort · Free
Past sellers move again and landlords add properties, and both recommend agents they trust, so regular contact brings their next call.
- Record a consented email address for every client you take on, and note when a landlord's tenancy or a seller's plans next come up.
- Send a short local update every few weeks, with an invitation to ring for a chat about their property.
What your website needs
- A home page that says estate agent near me or real estate agent near me, as your country uses it, names selling, letting and management and opens with a call button.
- A selling page for sell my house and property valuation searches, explaining how a valuation works, what you do at each step and what the owner decides.
- A landlords page for letting agent near me and property management services searches, covering finding tenants, repairs, paperwork and how landlords are kept informed.
- A homes to rent page for houses to rent near me searches, with current homes, clear photographs, what a viewing involves and how every applicant is treated.
- A commercial page for commercial property for rent searches, with the kinds of premises you handle and a contact for business owners.
- An about page with the team, the licences and schemes you hold, stated only if true, and what clients say about you.
- A contact page with the office address, the phone number and a form for valuations, viewings and landlord enquiries.
Your 90 days
Month 1: Explain clearly
- Get the website live with pages for selling, landlords, homes to rent and commercial property, each with a short form.
- Set up the Google Business Profile with your category, services, opening hours and photographs of the front office and the staff.
- Write down the questions owners ask on the phone, such as how a valuation works, and answer each on the right page.
- Add your licences and scheme memberships to the about page, only those you really hold.
Month 2: Be recommended
- Meet local lawyers, mortgage advisers, surveyors and builders and agree how you will recommend each other.
- Invite recent sellers, landlords and tenants to review the agency on Google, and answer each review calmly.
- Deliver valuation leaflets to the streets around the homes you are currently marketing.
- Open a Facebook page, and read the rules of any local group before you join it.
Month 3: Win the calls
- Try a small Facebook advert for owners in your area, declared as a housing advert as the platform asks, with a button to call or request a valuation.
- Email past clients and landlords a short local update with an invitation to ring.
- Ring landlords whose tenancies are coming up for review and offer a short call about the property.
- Look at which pages and routes brought valuation calls and landlord enquiries, and repeat what worked.
Content ideas
- How a property valuation works, step by step, and what the owner is asked to decideWebsite
- What a landlord should check before letting a home, with a reminder to confirm local rulesWebsite
- What a tenant can expect from the first viewing to moving in, and how every applicant is treatedWebsite
- Questions to ask before viewing a commercial unit, such as access, parking and who pays for whatWebsite
- A landlord's question answered in a short post, such as who arranges repairs and how they are reportedFacebook
- A moving day checklist for sellersFacebook
- A property we manage, shown with the owner's permission, and what we looked afterGoogle Business Profile
- A short local update that describes the market and makes no predictions about pricesEmail to past clients and landlords
Your budget
The numbers to watch
Valuation requests a week
Count the calls and forms asking for a valuation, and note the street or area each one comes from.
Landlord and management enquiries
Count the calls from landlords about letting or managing, and note how many own more than one property.
Where each caller heard of you
Ask each caller where they heard of you and count the answers: Google, leaflets, partners, Facebook and past clients.
Valuations that become agreements
Note how many valuations end with the owner agreeing to sell or let through you.
Google reviews from sellers, landlords and tenants
Check the number of new reviews each month and which kind of client wrote them.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.