AI Web Maker90-day online marketing plan
Waggy Tails Grooming
Waggy Tails Grooming will fill its diary with regular dogs by being the salon local owners find, trust and call first when a coat starts to get shaggy.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Set up the Google Business Profile with real photos of the salon and of finished dogs, your opening hours and a call button, because owners searching dog groomers near me tend to ring a salon with recent, friendly reviews.
Give the website a page for each service owners search for, from a puppy's first groom to de-shedding and nail trims, with the phone number at the top of every page.
Turn every groom into the next booking by rebooking at collection and asking delighted owners for a review while their dog still looks its best.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “dog grooming near me” | not measured |
| “dog groomers near me” | not measured |
| “puppy first groom” | not measured |
| “dog nail trim near me” | not measured |
| “dog deshedding treatment” | not measured |
| “cockapoo grooming” | not measured |
| “dog grooming prices” | not measured |
| “dog bath near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Owners of poodle crosses and other coats that keep growing
What they need: A groomer they can rely on every few weeks to keep the coat soft and free of mats, in a style they can ask for again.
Where they look: Google searches for breed grooming, Instagram photos of other doodles and recommendations from owners at the park.
New puppy owners
What they need: A patient first experience of grooming for their puppy, and advice on brushing at home between visits.
Where they look: Breeders' and rescues' recommendations, leaflets at the vet's, local Facebook groups and Google.
Owners of older, large or nervous dogs
What they need: A calm salon that takes its time, can lift or support a big dog safely and stops when the dog needs a rest.
Where they look: Word of mouth from vets and dog walkers, Google reviews that mention nervous dogs, and Facebook.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners compare groomers online before they ring, and a page for each service lets you match searches like cockapoo grooming or dog deshedding treatment.
- Make a page each for full grooms, puppy first grooms, de-shedding and nail trims, using the phrases in this plan.
- Show real before and after grooms on every service page, with the breed and the style named under each photo.
- Explain what a first visit involves and what to bring, so first-time callers feel ready to book.
Google Business Profile Low effort · Free
It shows your salon on the map, with reviews, photos and a call button, to people searching dog grooming near me.
- Choose pet groomer as the main category, list every service and upload photos of the salon, the bath and finished dogs.
- Ask for a review at collection, when the owner is delighted, and reply to each one using the dog's name.
- Post a groomed dog of the week, with the owner's permission.
Local partners Medium effort · Low cost
Vets, dog walkers, daycares and pet shops are asked every week who grooms well nearby, and their word carries more weight than any advert.
- Leave appointment cards with nearby pet shops, dog walkers and daycares, and ask the local vet whether you may leave leaflets.
- Give breeders and rescues a card about puppy introductions to hand to new owners.
Facebook Medium effort · Low cost
Local groups are full of owners asking who can take a matted dog or a nervous rescue, and your page is where they check you out.
- Set up the page with the salon address, opening hours and a call button.
- Post before and after photos twice a week, naming the breed and the style.
- Answer requests for a groomer in local groups where the rules allow, with a short and useful reply.
Rebooking and text reminders Low effort · Low cost
A dog rebooked at collection is a customer you never have to win again, and a reminder keeps that booking in the diary.
- Book each dog's next groom before the owner leaves, and send a reminder text a few days before.
- Keep a cancellation list and text it whenever a slot comes free.
What your website needs
- A home page that says dog grooming salon in its first line, with your address, opening hours and a call button.
- A full groom page with photos named by breed, answering dog grooming near me and dog groomers near me.
- A puppy first groom page explaining what happens on the day, when to book it and how to prepare at home.
- A de-shedding page for double-coated breeds, answering dog deshedding treatment searches.
- A nail trim page saying whether owners can book a short visit for nails alone, for dog nail trim near me.
- A cockapoo grooming page showing the poodle-cross styles you offer and how often each needs doing.
- A prices page explaining how size, coat and condition change the cost, for people searching dog grooming prices.
Your 90 days
Month 1: Get on the map
- Publish the website with pages for full grooms, puppy first grooms, de-shedding, nail trims and prices.
- Complete the Google Business Profile with salon photos, every service and a call button.
- Set up the Facebook page and join the dog owner and community groups nearby.
- Print appointment cards and start rebooking every dog at collection.
Month 2: Win trust
- Add a gallery of before and after grooms to the website, named by breed.
- Ask every happy owner for a Google review at collection and reply to each one.
- Visit nearby vets, pet shops, dog walkers and daycares with cards and a short introduction.
- Post before and after photos twice a week on Facebook and the Google Business Profile.
- Start a cancellation list and text it whenever a slot comes free.
Month 3: Fill the quiet days
- Add a page on caring for a coat between grooms, with brushing tips owners can follow at home.
- Run a small Facebook advert to dog owners nearby about your quieter weekdays, with a call button.
- Ask breeders and rescues to pass your puppy introduction card to new owners.
- Text owners whose dogs are overdue for a groom.
- Look back at where each new caller heard of you, and give more time to the two best sources.
Content ideas
- Before and after of a matted coat clipped short and comfortable, and why we chose thatFacebook
- What happens at a puppy's first groom, step by stepWebsite
- The comb test: how owners can find mats before they set inWebsite
- A de-shedding blow-out showing how much undercoat comes outFacebook
- Groomed dog of the week, shared with the owner's permissionGoogle Business Profile
- How we settle a nervous dog before the bathFacebook
- Why we rarely shave a double coat, and what we do insteadWebsite
- When Christmas grooming slots open and how to book oneGoogle Business Profile
Your budget
The numbers to watch
New callers a week
Keep a tally by the phone and ask each new caller where they heard of you.
Dogs rebooked at collection
Note each week how many dogs leave with their next groom already in the diary.
Google reviews
Write down the number of reviews on your profile at the start of each month.
Slots filled from the cancellation list
Mark in the diary every slot that a text to the list filled.
New dogs sent by partners
Ask each new owner who suggested you, and tally vets, walkers, shops and breeders.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.