AI Web Maker90-day online marketing plan
Inkwell Print House
Inkwell Print House will win more online orders by giving each product its own page with every option and turnaround set out plainly, getting samples into the hands of local businesses and bringing past buyers back when their stock runs out.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Give business cards, flyers, banners, large format prints and merchandise a page each, with the sizes, papers and finishes, the turnaround and a file upload or quote form, because buyers who know what they want leave if they have to ring to find out.
Put real work in front of local buyers with a sample pack of papers and finishes, since people choose a printer by what the paper feels like in their hand.
Win the repeat work from designers, event organisers and offices, who place the same order many times a year and tell one another who got it right.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “business card printing” | not measured |
| “flyer printing near me” | not measured |
| “banner printing” | not measured |
| “poster printing near me” | not measured |
| “large format printing” | not measured |
| “branded merchandise” | not measured |
| “custom printed tote bags” | not measured |
| “same day printing” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Small business owners and start-ups ordering business cards, flyers, menus and stationery
What they need: A quick, clear way to choose size, paper and finish, send a file and know the day it will arrive, without a conversation about every option.
Where they look: Searches for business card printing and flyer printing near me, local business groups and a sample pack that lands on their desk.
Clubs, schools, charities and event organisers who need banners, posters and flyers by a set date
What they need: Something printed to the right size and delivered before the event, with a proof they can approve and a date they can rely on.
Where they look: Searches for banner printing and poster printing near me, a notice on a community page and a recommendation from another organiser.
Teams and agencies ordering branded merchandise and large format prints for events and trade shows
What they need: Tote bags, mugs and display graphics that match the brand colours, with a clear minimum order and delivery before the stand is built.
Where they look: Searches for branded merchandise and large format printing, introductions from designers and a past order they repeat.
Your channels, in order
Website and Google search High effort · Low cost
People who type business card printing or banner printing know what they want, so a page for each product that shows the options and the date it arrives gets the order.
- Build a page for each product, using the search phrases in this plan, with the sizes, papers and finishes, the turnaround and a button to upload a file or ask for a quote.
- Add a page that explains how to set up a file, with bleed, resolution and colour in plain words and templates to download.
- Show photographs of finished work in daylight, with the size, the paper and the finish named under each.
Google Business Profile Low effort · Free
Someone searching for flyer printing near me or same day printing wants a shop they can collect from, and the listing shows the hours and the work.
- Choose a print shop category, add your hours and holiday hours and list the products you print.
- Upload photos of finished jobs, the machines and the collection counter.
- Reply to every review, and ask each buyer for one when they collect or receive an order.
Sample packs for local businesses Medium effort · Low cost
Paper and finish are hard to judge on a screen, and a pack that a new business owner can hold is the best proof of quality.
- Make a small pack of business cards on different papers and finishes, with a note on what each suits and a card with your website.
- List the new businesses, cafes, salons, trades and co-working spaces nearby and hand or post a pack to each owner.
- Ring or email a week later to ask which paper they preferred and offer to set up their first order.
Designers, agencies and trade partners Medium effort · Low cost
One freelance designer or small agency can send you the print work for every client they have.
- List the graphic designers, web designers and marketing freelancers nearby and send each a sample pack and a note about a trade account.
- Offer them a simple way to send files, a named person to deal with and proofs the same day.
- Ask each partner what kinds of jobs they most struggle to get printed, and make those easy to order.
Reorder reminders by email Low effort · Free
Business cards run out, flyers are needed for each new event and a banner is reused, so the people who bought once are the ones most likely to buy again.
- Keep each customer's last job, with its size, paper and finish, so a reorder takes a single message.
- Email buyers a few months after an order with a link to reorder, and before each busy season with the last dates for printing.
Facebook and local business groups Medium effort · Low cost
Small business owners and event organisers ask each other where to get things printed, and a small advert can reach them when they plan.
- Join the local business and community groups and answer questions about printing, where the rules allow.
- Run a small advert to business owners and clubs in your area, with a photo of a finished job and a button to order or ask for a quote.
What your website needs
- A home page that leads with printing for businesses, clubs and events, a button for each product and a Get a Quote button.
- A business card printing page with the papers, finishes, sizes and turnaround, and a button to upload a file.
- A flyers and posters page for flyer printing near me and poster printing near me, with sizes, paper weights and local collection.
- A banners and large format page for banner printing and large format printing, with what suits indoors, outdoors and events.
- A branded merchandise page for branded merchandise and custom printed tote bags, with what can be printed, the usual minimum order and lead times.
- An artwork guide and templates page that explains bleed, resolution and colour and offers downloads.
- A turnaround, delivery and collection page for same day printing, with cut-off times for each service and where to collect.
Your 90 days
Month 1: Build pages that take orders
- Publish the website with the product pages, the artwork guide and the turnaround page.
- Finish the Google Business Profile with the hours, the products and photos of finished work.
- Photograph a set of finished jobs in daylight, with close-ups of the paper and the finish.
- Make the sample pack and the printed card that goes inside it.
- Set cut-off times for each turnaround and write them on every page.
Month 2: Put samples in people's hands
- Deliver sample packs to the local business owners and designers on your list.
- Follow up each pack a week later with a call or an email.
- Add the first finished jobs, with the size, the paper and the finish, to the website as examples.
- Put a reorder card in every parcel and every collection bag.
- Ask each buyer for a Google review when they collect or receive an order.
Month 3: Bring back reorders and event work
- Email past buyers a link to reorder, with the last dates for printing before the next busy season.
- Write to the clubs, schools and charities nearby about banners and posters for their next event.
- Put a small Facebook advert in front of business owners and clubs in your area, with a button to order or ask for a quote.
- Check which product pages brought orders and put those first on the home page.
- Add a how did you find us line to the order and quote forms and count the replies by source.
Content ideas
- How to set up a file for print, with a checklist for bleed, resolution and colourWebsite
- Business card papers and finishes compared, with a photo of eachWebsite
- Which banner suits indoors, outdoors and a market stallWebsite
- What same day, next day and standard turnaround mean, and the cut-off for eachWebsite
- From file to finished print: the proof stage explainedEmail
- Branded merchandise for a team or an event, and what can be printedWebsite
- Time to reorder: your cards and flyers before the next eventEmail
- A finished job each week with its size, paper and finish listedGoogle Business Profile
Your budget
The numbers to watch
Online orders and quote requests a week
Count the orders placed and the quote forms sent on your website each week.
Orders by product
Note which of business cards, flyers, banners and merchandise brings the most orders, and put that page first.
Files that needed fixing
Count the files that came in with a problem, and add a line to the artwork guide for the most common one.
Reorders from past buyers
Count how many orders each month come from customers you have printed for before.
Orders that followed a sample pack
Note each business that received a pack and whether an order followed, then ask which paper they chose.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.