AI Web Maker90-day online marketing plan
Ironroad Freight
Ironroad Freight will bring in more calls from shippers by being easy to find when a business needs a carrier, by speaking directly to transport and warehouse managers and by showing its reliability with real loads.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website a transport manager can scan in a minute, with what you haul, the lanes and days you run, your fleet in general terms and a quote request that asks for pickup, delivery and load details.
Complete a Google Business Profile and a LinkedIn company page, so buyers who search for a carrier or look you up after a recommendation find the same clear details.
Build a list of local businesses that ship regularly and contact their transport or warehouse managers directly, offering a quote on a lane they already run.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “trucking company near me” | not measured |
| “freight haulage” | not measured |
| “regional freight carrier” | not measured |
| “full truckload freight” | not measured |
| “pallet delivery service” | not measured |
| “dedicated contract carrier” | not measured |
| “urgent freight delivery” | not measured |
| “freight transport company” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Transport and warehouse managers at manufacturers and distributors
What they need: A carrier with set pickup windows, dependable updates and clean paperwork, and one person to call.
Where they look: Google searches for a freight carrier, LinkedIn and recommendations from other managers.
Building suppliers, wholesalers and retailers moving stock between sites
What they need: Regular runs between depots and customers on set days, planned around their dock hours.
Where they look: Direct email and phone contact, local business groups and introductions from suppliers.
Smaller businesses with occasional full or part loads
What they need: A fast, clear quote and a carrier who explains what a pallet run or a full truckload involves.
Where they look: Searches such as trucking company near me and pallet delivery service, and Google reviews.
Your channels, in order
Website and Google search Medium effort · Low cost
Shippers searching for a carrier look for the kind of freight, the region and a quick way to ask for a quote.
- Make a page each for full truckload freight, pallet and part-load freight and dedicated contract runs, using the search phrases in this plan.
- Add a quote request form that asks for pickup and delivery locations, load details and dock hours.
- Put your phone number at the top of every page and describe your fleet and safety routine in plain words.
Google Business Profile Low effort · Free
It puts you on the map for trucking company near me and lets a buyer call or check your hours at once.
- Choose a trucking or freight carrier category, add your service area and list the kinds of freight you haul.
- Post photos of your trucks at docks and tidy delivered loads, with the customer's permission.
- Invite regular customers to review you and answer each review.
LinkedIn Medium effort · Free
Transport managers, buyers and owners check suppliers here, and a clear company page shows who you are before the first call.
- Create a company page and complete your own profile as the owner, with a photo and a plain description of the fleet.
- Connect with transport and warehouse managers in the region and post a short update on your lanes every week.
- Share a photo of a loaded trailer or a driver at the dock, with the customer's permission.
Email and phone outreach High effort · Free
Freight is booked by a handful of people in each business, and a short, relevant message to the right one beats a general advert.
- Build a list of manufacturers, wholesalers and distributors in the region and find the manager who books freight.
- Send a short email with your lanes, your fleet and a request for a regular route to quote, and ring a few days later.
- Include a simple way to stop further messages and keep each email relevant to the business.
Customer referrals and trade partners Low effort · Free
A manager who is pleased with a regular run will mention you to colleagues, other sites and suppliers.
- Ask regular customers whether another department or site could use a carrier.
- Tell freight forwarders, warehouse operators and fleet services what you cover and when you have capacity.
Trailer sides and printed sheets Low effort · Low cost
Your trucks are seen at docks and on roads every day by the businesses you want to reach.
- Put your name, phone number and website large and clear on every trailer and cab door.
- Print a one-page sheet with your lanes and the kinds of freight you haul, to leave with dock offices.
What your website needs
- A home page that says freight haulage or trucking and names the region in its first line, with a call button and a quote form.
- A full truckload freight page covering the trailers you run and how a load is planned.
- A pallet and part-load freight page for smaller shippers with regular consignments.
- A dedicated contract carrier page explaining set days, agreed pickup windows and one point of contact.
- An areas and lanes page listing the places you serve and the days you run.
- A fleet and safety page describing how you check vehicles, secure loads and manage drivers' hours.
- A quote request page that asks for pickup, delivery, load details and dock hours.
Your 90 days
Month 1: Make the basics clear
- Publish the website with pages for each kind of freight, your lanes, your fleet and a quote request.
- Claim the Google Business Profile and add your region, the freight you haul and photos of the fleet.
- Create the LinkedIn company page and complete your own profile as the owner.
- Build a list of businesses in the region that ship regularly, with the manager who books freight.
Month 2: Reach the shippers
- Send your short introduction email to the first businesses on the list and ring a few days later.
- Connect with their transport and warehouse managers on LinkedIn and post a short update every week.
- Ask current customers for a Google review and an introduction to a colleague or another site.
- Print a one-page sheet and put clear lettering on every trailer and cab.
Month 3: Turn quotes into regular lanes
- Add a page to the website for each question that shippers asked you in calls and emails.
- Follow up every quote with a call, and offer a regular run when a one-off load goes well.
- Promote one LinkedIn post about your lanes to managers in the region.
- Compare channels by the calls they brought and the lanes they won, and keep the best.
Content ideas
- What to send us for a fast freight quote: pickup, delivery, load details and dock hoursWebsite
- How a loaded trailer is secured before it leaves the dockLinkedIn
- Full truckload or part load: how to choose for your freightWebsite
- A day on a regional run, from the first pickup to the final deliveryLinkedIn
- How we keep customers informed when a load runs lateWebsite
- A short note to shippers on our lanes and open capacity this monthEmail
- A thank-you to a customer for a regular run, with their permissionLinkedIn
- A clean, tidy delivered load at the customer's dockGoogle Business Profile
Your budget
The numbers to watch
Calls and quote requests a week
Count the calls on your business listing and the quote forms that arrive from the website.
Replies to outreach
Note how many managers reply to an email or call, and how many ask for a quote.
Quotes with full load details
Count the quote requests that include pickup, delivery and load details, since they are the ones most likely to turn into loads.
Lanes booked more than once
Keep a list of the routes customers book again, which shows where regular work is growing.
Reviews and introductions
Count the Google reviews and the introductions customers give you to colleagues.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.