AI Web Maker90-day online marketing plan
Brightsignal Marketing
Brightsignal Marketing will bring in more calls from business owners by being easy to find when they search for help, visible with useful advice on LinkedIn and recommended by the advisers they already trust.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each service, a clear way to book a call and your own marketing shown as the proof, since owners judge an agency by how well it markets itself.
Post practical advice on LinkedIn every week, aimed at one kind of small business, so that owners meet your thinking before they ever speak to you.
Ask accountants, web designers and business advisers to recommend you, because they are asked for a name whenever an owner needs marketing help.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “marketing agency for small business” | not measured |
| “social media management services” | not measured |
| “local seo services” | not measured |
| “google ads management” | not measured |
| “content marketing services” | not measured |
| “branding for small business” | not measured |
| “digital marketing near me” | not measured |
| “hire a marketing agency” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Owners of local shops, cafes and trades
What they need: More customers without learning marketing themselves, from someone who explains things plainly and fits a small budget.
Where they look: Google searches on a phone, recommendations from other owners and local business groups.
Professional firms that rely on word of mouth
What they need: A better website and Google listing, so that people who are referred can check them out and then get in touch.
Where they look: Referrals from accountants and web designers, LinkedIn and Google searches for marketing help.
New owners setting up a business
What they need: A brand, a simple online presence and a plan for the coming months, at a cost they can manage.
Where they look: Business support groups, LinkedIn and searches for branding for small business.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners who need help search Google for an agency, and a page for each service with a clear way to book a call lets you answer them.
- Make a page each for social media, local search, paid adverts, content and branding, using the search phrases in this plan.
- Put a phone number, a book a call button and a short form at the top of every page.
- Show your own marketing, your process and, with permission, client work in the client's words.
LinkedIn Medium effort · Free
Advice from a named person builds trust before any call, and LinkedIn is where small business owners and their advisers talk shop.
- Post practical advice for one kind of small business each week and answer every comment.
- Message local owners and partners you have met, with a note that mentions their business.
- Follow the owners and referral partners on your list, and congratulate them when they share news.
Referral partners Medium effort · Low cost
Accountants, web developers and business advisers meet owners who need marketing help and are asked whom to recommend.
- List the people who advise small businesses near you and write to each with a short description of who you help.
- Send a one-page overview and agree what you do and do not cover, so that they refer the right clients.
- Thank every referral with a note and an update on how it went.
Google Business Profile Low effort · Free
A local agency that appears on the map for digital marketing near me gets calls from owners who prefer someone nearby.
- Add the right category, your services and photos of the team at work.
- Ask pleased clients for a review that says what you helped them with.
- Post a short tip or a thank you each week, with permission where a client is named.
Email newsletter Low effort · Free
A short monthly email keeps you in mind with owners who are not ready to hire yet.
- Add a sign-up to your website that offers a monthly marketing tip for small businesses.
- Send one useful tip, one example and one invitation to book a call.
- Reply personally to anyone who answers.
Google search adverts Medium effort · Low cost
An advert for marketing agency for small business reaches owners at the moment they are looking for help.
- Run a small advert for two or three of the search phrases in this plan.
- Send each advert to the matching service page with a book a call button.
- Judge it by the calls it brings, not the clicks.
What your website needs
- A home page that says who you help and how in its first line, with a phone number and a book a call button.
- A page for each service, for searches such as social media management services, local seo services and google ads management, saying what is included and who it suits.
- A page for each kind of client you want, such as local trades or independent shops, using the phrase marketing agency for small business.
- A work page with your own marketing, your process and, with permission, case studies in the client's words.
- A how we work page that explains the review, the plan, the work and the monthly report.
- A contact page offering a short call, a form and a phone number, and saying how soon you reply.
- An about page with the names and photos of the team, for people searching hire a marketing agency.
Your 90 days
Month 1: Show what you do
- Build the website with a page for each service, a how we work page and a book a call button on every page.
- Complete the Google Business Profile with your services, photos and a link to the booking page.
- Choose the one or two kinds of business you will write for, and list the local owners and partners you want to reach.
- Make a one-page overview of your services and your process to send to partners and prospects.
- List the local accountants, web designers and business advisers you will approach.
Month 2: Show proof
- Ask your happiest clients for permission to share their story and for a review in their own words.
- Publish your own marketing as a case study: what you did, what you tried and the calls and enquiries you can count.
- Post one piece of practical advice a week on LinkedIn for a single kind of small business, and reply to every comment.
- Write to the people on your partner list with the overview and an offer to meet for coffee.
- Start the monthly email with a sign-up on the website.
Month 3: Start conversations
- Run a small Google advert for two or three of the search phrases, sending people to the matching service page.
- Go to a local business event and follow up with each person you meet the next day.
- Message the local owners who have liked or commented on your posts, with a note about their business.
- Ask each new enquiry how they found you and record the answer in a simple list.
- Look at which source brought the most calls and spend more time there next month.
Content ideas
- A plain-English guide to the Google Business Profile for local shopsWebsite
- How we plan a month of social media for a cafe, shared with the client's permissionLinkedIn
- Questions owners ask before hiring an agency, answered honestlyWebsite
- A mistake we see on small business websites, and the quick fixLinkedIn
- Our own marketing, month by month: what we tried and what brought callsWebsite
- A buyer's guide to hiring an agency: what to ask and what to avoidEmail newsletter
- What happens in month one of working with usLinkedIn
- A thank you for a review that says what we helped withGoogle Business Profile
Your budget
The numbers to watch
Calls and booked meetings a week
Count the calls, the booked conversations and the forms from the website, the Google Business Profile and LinkedIn.
Where each caller found you
Ask every caller and tally the answers, such as search, LinkedIn, a partner or an event.
Referrals from partners
Note each enquiry that arrives through a partner and thank the partner.
Enquiries that became clients
Mark each enquiry in a simple list and count the ones that signed up.
Reviews and case studies
Count the new Google reviews and the case studies you have permission to publish.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.