AI Web Maker90-day online marketing plan
Steady Stride Physical Therapy
Steady Stride Physical Therapy will turn searches for physical therapy and physiotherapy into phone calls by being easy to find on the map, easy to reach by phone and well known to the people who refer clients.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Get your Google Business Profile in order, with the clinic address, opening hours, a call button and photos of the treatment room, because someone with a sore back usually phones from the map results.
Put your phone number at the top of every page and agree who answers it and who returns missed calls the same day, since a person in pain tends to ring the next clinic if nobody picks up.
Write to the doctors, surgeons, coaches and clubs who send people to you, with a short note on what you treat and how to reach you.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “physical therapy near me” | 25K-130K | High |
| “physiotherapy near me” | 25K-130K | High |
| “back pain physical therapy” | 7.5K-25K | Medium |
| “knee pain physiotherapy” | 7.5K-25K | Medium |
| “sports injury physio” | 750-2.5K | Medium |
| “physical therapy after surgery” | 750-2.5K | Medium |
| “shoulder pain physical therapist” | 750-2.5K | Medium |
| “private physiotherapy clinic” | 250-750 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Office workers with back pain
What they need: A clinic near home or work that listens, explains what happens at a first visit and offers an appointment without a long wait on the phone.
Where they look: Google searches such as physical therapy near me, the map listing and a recommendation from a doctor or a colleague.
Runners, club players and gym-goers with a sports injury
What they need: A therapist who plans exercises around their training, with appointment times before or after work.
Where they look: Searches for sports injury physio, running groups, sports clubs and coaches.
People recovering after an operation
What they need: A clinic that works from the surgeon's instructions and explains each stage in plain words.
Where they look: Referrals from surgeons and doctors, and searches for physical therapy after surgery.
Your channels, in order
Website and Google search Medium effort · Low cost
Separate pages for separate problems let you match the searches people make, and a visible number turns a visit into a call.
- Give back pain, sports injuries and rehabilitation after surgery a page apiece, matched to the searches listed above.
- Add a click-to-call button and a short enquiry form that stay in view as the visitor scrolls.
- Add a page on your therapists that says which licences and registrations they hold, only where true.
Google Business Profile Low effort · Free
It shows the clinic on the map for physical therapy and physiotherapy near me, with the number one tap away.
- Choose the physical therapist category, add opening hours and the clinic address, and link the first appointment page.
- Upload photos of the front door, the waiting area, the treatment room and the exercise area, with no clients in them.
- Ask people for a review of their experience of the visit, never of their results, and reply politely without confirming anyone's treatment.
Doctors, surgeons and coaches Medium effort · Free
Many clients come on the word of a person they trust, and one steady referrer can send more people than any advert.
- Send a short letter or email to nearby doctors' practices, surgeons' offices and sports coaches saying what you treat and how to book.
- Offer to visit for ten minutes, or to answer questions about how you work after an operation.
Running clubs and workplaces Medium effort · Low cost
Groups of people with the same habits meet the same aches, and a talk puts your face and number in front of all of them.
- Offer a short talk on how a physical therapy appointment works to a running club, a gym or an office near the clinic.
- Leave cards that carry the clinic's number with the organiser.
Facebook Medium effort · Low cost
Local groups and a clinic page let neighbours see who you are and message or call you after a recommendation.
- Create a clinic page that shows the address, the hours, a call button and a message button.
- Share a short note each week on how the clinic works, who the therapists are and which appointment slots have opened up.
- Reply to people who ask for a recommendation in local groups only where the rules allow it, and point them to your page.
What your website needs
- A home page that opens on physical therapy and physiotherapy in your area, with the phone number in the top corner.
- A back pain page for the back pain physical therapy searches, describing how an assessment and a plan work without promising outcomes.
- A sports injury page for the sports injury physio searches, with the sports you see and the times that suit people who train.
- A rehabilitation after surgery page for the physical therapy after surgery search, explaining how you follow the surgeon's instructions.
- A first appointment page covering what to bring, how long it takes, whether a referral is needed and what will be asked.
- A therapists page with each person's photo, area of interest and the licences or registrations they hold.
Your 90 days
Month 1: Make the phone ring
- Publish the website with the phone number on every page and pages for back pain, sports injuries and rehabilitation after surgery.
- Fill in the Google Business Profile: hours, address and photos of the clinic.
- Decide who answers the phone, who returns missed calls and what the voicemail says.
- Open the Facebook page with its call and message buttons switched on.
Month 2: Meet the people who refer
- Add the first appointment page and the therapists page to the website.
- Send the letter or email about the clinic to nearby doctors' practices, surgeons' offices and coaches.
- Visit two or three referrers in person and leave a card and a first appointment sheet.
- Offer a short talk to a running club or a workplace nearby and put the date in your diary.
Month 3: Fill the diary
- Add a short guide to the website on how rehabilitation after surgery fits with the surgeon's plan.
- Put a small Facebook advert in front of people near the clinic, offering sports injury and back pain appointments with a call button.
- Give the talk at the club or workplace and leave cards with the organiser.
- Ask people who finish their plan for a review of how they were treated at the clinic.
- Count which channel brought the most calls and put more time into it.
Content ideas
- A short video of a therapist explaining how long a first visit takes and what to wearWebsite
- How an exercise programme is chosen, taught and reviewed over several visitsWebsite
- Meet the therapists and the kinds of problem each one enjoys working withWebsite
- A short video tour of the treatment room and the exercise areaFacebook
- How we follow a surgeon's instructions after an operationWebsite
- A letter to local doctors and surgeons on what the clinic treatsDoctors, surgeons and coaches
- Photos of the entrance, the waiting area and the car parkGoogle Business Profile
- Questions people ask a physiotherapist before they book, and how we answerFacebook
Your budget
The numbers to watch
Calls a week
Add up the calls shown on the Google listing, the website button and from referrers, and write down every call that was missed.
Missed calls returned the same day
Tick off each missed call you returned before closing time.
New callers who book an appointment
Note how many first calls end in a booking and where each caller heard of you.
People who came on a referrer's advice
Ask every new client who suggested the clinic and tally the doctors, surgeons and coaches.
Reviews of the experience
Each month, note how many reviews arrived and whether they describe the visit well.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.