AI Web Maker90-day online marketing plan
Little Acorns Daycare
Little Acorns Daycare will turn parents who are searching for a place into phone calls by showing its rooms, routine and hours clearly on Google and its own website, and by being known to the people parents ask first.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the Google Business Profile your front door by filling every field, stating the ages and hours you cover and putting the phone number where a parent on a phone can tap it.
Build a website that answers a parent's first questions on one screen: which ages, which hours, what a day looks like and a button to call.
Get known by the people parents ask before they search, such as baby group leaders, school offices and family services, with a leaflet that leads to a phone call.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “daycare near me” | 25K-130K | High |
| “nursery near me” | 25K-130K | High |
| “preschool near me” | 25K-130K | High |
| “infant daycare” | 2.5K-7.5K | Medium |
| “toddler daycare” | 2.5K-7.5K | Medium |
| “childcare places” | 2.5K-7.5K | Medium |
| “after school club” | 2.5K-7.5K | Medium |
| “after school care” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Parents going back to work after a new baby
What they need: A place they can trust with a very young child, a gentle settling-in and news of the day, found before the return date arrives.
Where they look: Searches for infant daycare or nursery near me, baby groups and recommendations from family and friends.
Parents of toddlers and preschoolers
What they need: Learning through play, familiar routines and hours that fit a working day, with room for a younger brother or sister later.
Where they look: Local parent groups on Facebook, the Google Business Profile and what other parents say at the school gate.
Parents of school-age children
What they need: A calm place from the end of the school day until they finish work, close to the school and simple to collect from.
Where they look: Searches for after school care or after school club, the school office and other parents in the same class.
Your channels, in order
Website and Google search Medium effort · Low cost
A parent comparing three daycares reads their websites in the evening, so the answers to ages, hours and routine must be waiting there.
- Make a page for each age group and for after-school care, with phrases such as infant daycare and after school care in the headings.
- Put your phone number and a tap-to-call button on each page, with the hours you answer.
- Add a page on a day in your rooms, with photos of the spaces and none of the children.
Google Business Profile Low effort · Free
Parents search daycare near me on their phones and choose from the map, so this listing is where most calls begin.
- Choose a childcare category, list the ages and hours and describe baby, toddler, preschool and after-school care in your own words.
- Add photos of the entrance, the rooms and the garden, and none that show a child's face.
- Ask parents for reviews, and reply to each one without naming a child or confirming any detail.
Facebook Medium effort · Low cost
Parents ask each other for nursery recommendations in local groups, and a page lets you answer them and be found.
- Set up a page with the ages, hours and a Send Message button.
- Read the rules of each local parent group, then reply to recommendation requests with a short, honest answer and a link to your page.
Local partners and leaflets Medium effort · Low cost
Baby group leaders, school offices and family services are asked for childcare tips every week and can send parents to you if they know what you offer.
- Leave a one-page leaflet with your ages, hours and phone number at baby groups, libraries, school offices and family services.
- Ask whether your daycare can be added to any local list of childcare providers.
- Write to larger local employers to ask if they share childcare details with staff returning from leave.
Enquiry follow-up by phone and message Low effort · Free
A parent comparing places often goes quiet for a week, and a kind follow-up is what turns an enquiry into a visit.
- Return every missed call and message on the same day, and offer a time to show the family round.
- Message each family a few days after a visit with the next step and an honest idea of when a place is likely to be free.
What your website needs
- A home page that says daycare, names the ages you look after and gives the hours in its first lines, with a call button.
- An infant daycare page for parents of babies, covering settling in and the feeding and sleep routines you agree with them.
- A toddler daycare and preschool page on learning through play and what a typical day holds.
- An after school care page with the schools you collect from, how collection works and your closing time.
- A visit and enquiry page with your phone number, a short form and what to ask when you look round.
- A page of parents' questions on settling in, illness, meals and who may collect, in plain words.
Your 90 days
Month 1: Be easy to find
- Get the website live with a page for each age group, after-school care and a call button on every page.
- Complete the Google Business Profile with ages, hours, room photos and your phone number.
- Decide who answers the phone and when, and put those hours on the website and the listing.
- Set up the Facebook page and join the local parent groups, reading each group's rules first.
- Write a one-page leaflet ready for baby groups and school offices.
Month 2: Be easy to trust
- Add a day in your rooms page and a parents' questions page to the website.
- Ask parents who are happy with the daycare to leave a Google review, and reply to each one.
- Deliver leaflets to baby groups, libraries and family services and ask to join any local provider list.
- Answer recommendation requests in local Facebook groups when the rules allow it.
- Offer a set visiting hour each week for families who have phoned.
Month 3: Fill the places
- Run a small Facebook advert to parents in your area, with a call button and the age groups that have space.
- Message every family who enquired but did not visit, to ask if they still need a place.
- Write to larger local employers with a short note and your leaflet.
- Tell enquirers when places for the next term will open and keep a waiting list for each room.
- Look at where each caller heard of you and put next month's effort into the best source.
Content ideas
- A tour of the baby room with no children in view, led by the room leaderFacebook
- What happens in the first week of settling inWebsite
- A day in the toddler room, hour by hourWebsite
- Rainy day play ideas to try at home with a preschoolerFacebook
- Places open this term, by age group and by dayGoogle Business Profile
- Questions to ask when you look round any daycareWebsite
- Common questions from parents on the phone, answered in a short video by the managerFacebook
- What to bring on a child's first full dayGoogle Business Profile
Your budget
The numbers to watch
Calls and visit requests a week
Add up the calls that come through the map listing and the website, and note which age group each is about.
Visits booked from calls
Note how many callers book a visit and how many of those families take a place.
Places filled by age group
Keep a simple list of each room's places filled and the length of its waiting list.
What reviews praise
Note each new review and the thing it mentions most, such as settling in or daily news.
Where parents heard of you
Ask each new family how they found you and tally the answers.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.