AI Web Maker90-day online marketing plan
Meadowfoam Soap Co
Meadowfoam Soap Co will turn gift dates, market days and shop shelves into online orders by making its website the one place every bar points to.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Make the website the shop, with a page for every bar showing its full ingredients, scent notes, weight and photos, so a shopper can order without sending a message first.
Collect an email address at every market table and in every parcel, because soap buyers come back for a favourite bar and gift buyers return before each gifting date.
Plan backwards from the dates, since gift sets, favours and shop orders all need weeks of notice and the marketing has to start before the season, not inside it.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “soap wedding favours” | 25K-130K | High |
| “handmade soap gift set” | 7.5K-25K | Medium |
| “cold process soap” | 7.5K-25K | Medium |
| “handmade soap near me” | 7.5K-25K | Medium |
| “wholesale handmade soap” | 7.5K-25K | Medium |
| “natural soap bars” | 2.5K-7.5K | Medium |
| “unscented soap bars” | 2.5K-7.5K | Medium |
| “handmade soap online” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Gift buyers choosing a birthday, thank you or Christmas present
What they need: A boxed set that is ready to give, arrives on time and comes from a maker who looks real, with a gift note if they want one.
Where they look: Google searches for handmade soap gift sets, gift idea boards on Pinterest and Instagram posts from makers they follow.
Couples, hosts and planners ordering favours
What they need: A set of matching, labelled bars in good time for the date, with a sample to check first.
Where they look: Searches for soap wedding favours, wedding planning boards on Pinterest and recommendations from friends who have married recently.
Gift shops, refill shops and boutiques
What they need: A small-batch range with ingredients on the label, clear wholesale terms and repeat orders that arrive when promised.
Where they look: Searches for wholesale handmade soap, visits to your market table and a sample parcel with a line sheet.
Your channels, in order
Website and Google search Medium effort · Low cost
People ready to order search for the kind of soap they want, and a page for each bar and each gift set lets you match those searches.
- Give every bar its own page with ingredients, scent notes, weight, photos and a clear basket button.
- Add pages for gift sets, wedding favours and wholesale handmade soap, using the search phrases in this plan.
- State your dispatch days, packaging and returns plainly on the order pages, so nobody has to ask.
Email list Low effort · Free
Soap is a product people reorder and give again, and an email costs nothing to send to someone who already likes your bars.
- Put a sign-up box on the website and a sign-up card in every parcel and on every market table, always with permission.
- Send a short note when a favourite is back in stock and before each gifting date with the last day to order.
Instagram Medium effort · Free
Soap is made for pictures, from the pour and the cut to the pattern on a finished bar, and a link in the bio takes viewers to the shop.
- Film the cutting of a loaf and a close shot of each new bar, then link the post to its page.
- Show the wrapped bars next to everyday objects so the size is clear.
- Reply to every comment and message, and save the questions you hear for the website.
Pinterest Low effort · Free
People collect gift and wedding ideas there weeks before they buy, and a pin keeps linking to your product page long after you post it.
- Make boards for gift ideas, wedding favours and bathroom shelf ideas, with a pin for each set.
- Pin the gift sets about two months before each gifting date, with a link to the order page.
Markets and local shops High effort · Low cost
A market table lets people smell the bars and a shelf in a local shop sends them to your website to buy more.
- Hand every buyer a card with the website and the name of their favourite bar, and ask for an email address.
- Send a sample bar, a line sheet and a short note to independent shops whose shelves suit your range.
- Ask each shop to share your name and website on its own page.
What your website needs
- A home page that says handmade soap in its first line, shows the bars people buy most and has a clear basket button.
- A page for every bar, with ingredients in full, scent notes, weight and photos, and never a word about what it does for skin.
- A natural soap bars page and an unscented soap bars page, each listing the bars that fit with their ingredients.
- A handmade soap gift set page with last order dates for posting and a gift note option.
- A soap wedding favours page explaining how to order, how long it takes and how to request a sample.
- A wholesale handmade soap page with a downloadable line sheet, order terms and a contact for shops.
- A delivery and returns page that states dispatch days, packaging and what happens if a bar arrives damaged.
Your 90 days
Month 1: Open the shop
- Publish the website with a page for every bar, the full ingredients and a clear basket button.
- Add the gift set, wedding favours and wholesale handmade soap pages, each with dates or terms.
- Photograph every bar in daylight on a plain surface, once whole and once showing the cut face.
- Add an email sign-up box to the website and a sign-up card to every parcel and market table.
- Set up Instagram and Pinterest with the website link in the profile.
Month 2: Fill the list
- Post a reel of a loaf being cut and a pin for each gift set, each linking to its page.
- Send the first email with the range, what is back in stock and the last dates for gift orders.
- At every market, hand out the website card and ask each buyer to join the list.
- Send sample bars and a line sheet to a handful of independent shops.
- Ask recent buyers for a review and add the best ones to the product pages.
Month 3: Time the gifts
- Run a small Instagram advert for the gift sets, aimed at the gift set page, in the weeks before the gifting date.
- Email past customers and gift buyers the last dates to order, with a reminder of the sets.
- Follow up each shop that received a sample, by email first and by phone if there is no answer.
- Slip a thank-you note into every parcel that invites the buyer to reorder from the website.
- Count the orders by source and put more time into the one that brought most.
Content ideas
- A fresh loaf of soap being cut into bars, with the sound left inInstagram
- What goes into one bar, with every ingredient listed in plain wordsWebsite
- How soap rests and cures between the pour and the shelfWebsite
- Five gift sets for five kinds of person on your listPinterest
- Keeping a bar dry between uses so it lasts longerInstagram
- Packing a wedding favour order, wrapped and labelled bar by barInstagram
- What is back in stock this month and the last day to orderEmail list
- A market table at the start of the day with the new bars set outMarkets and local shops
Your budget
The numbers to watch
Online orders a week
Count the orders in the shop's order list each Monday.
Email sign-ups a month
Count new addresses from the website, the parcel cards and the market table.
Gift set and favour orders
Tally them apart from single bars so you can see how the gifting dates move your sales.
Repeat customers
Note anyone who orders a second time and which bar they came back for.
Shops that reorder
List every shop that received a sample and tick those that place an order.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.