AI Web Maker90-day online marketing plan
Kneadwell Massage Therapy
Kneadwell Massage Therapy will fill its studio diary with regular clients by being easy to find for massage nearby, simple to book online and easy for happy clients to recommend.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with the studio address, opening hours, the areas you visit for home appointments and photographs of the treatment room, because people search for a massage on their phone and book someone close with good reviews.
Build a website with a page for each type of massage and an online booking link, so searches for deep tissue, sports and pregnancy massage each land on a page that answers them.
Turn every client into a regular by rebooking before they leave, asking for a review and handing them a card to pass to a friend.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “massage near me” | 25K-130K | High |
| “deep tissue massage” | 25K-130K | High |
| “sports massage near me” | 25K-130K | High |
| “mobile massage near me” | 25K-130K | High |
| “massage therapist near me” | 25K-130K | High |
| “pregnancy massage near me” | 7.5K-25K | Medium |
| “relaxation massage” | 7.5K-25K | Medium |
| “massage gift vouchers” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Office workers who spend long hours at a desk
What they need: A regular appointment near home or work, in an evening or lunch slot, with a therapist who listens about pressure.
Where they look: Google searches on their phone, reviews on the listing and recommendations from colleagues.
Runners, gym members and people training for an event
What they need: Sports massage booked around training and race dates, from someone who understands their activity.
Where they look: Searches, gym and running club noticeboards, local Facebook groups and Instagram.
Expectant and new mothers
What they need: A comfortable, supportive pregnancy massage, or a home visit when leaving the house feels like too much.
Where they look: Searches for pregnancy massage, antenatal and parent groups on Facebook, and messages from friends.
Your channels, in order
Website and Google search Medium effort · Low cost
People looking for a massage search for the type they want, and a page for each type matches those searches and settles questions before the booking.
- Make a page each for deep tissue massage, sports massage, pregnancy massage, relaxation massage and home visits, using the search phrases in this plan.
- Add an online booking link, and say on every page what to wear, how long an appointment lasts and how pressure is chosen.
- Make a gift voucher page that someone can reach in two clicks from the home page.
Google Business Profile Low effort · Free
It puts the studio on the map when someone nearby searches for a massage, and its reviews often decide who gets the booking.
- Choose massage therapist as the category, add each massage as a service and fill in the address, hours and the areas you visit.
- Add photographs of the room, the table and the entrance, and a short post each week about appointments free this week.
- Ask every regular client for a review of their experience, with a direct link sent by text, and reply to each one.
Local partners Medium effort · Low cost
Gyms, running clubs, yoga studios, offices and antenatal groups already know the people who want a massage and are often asked who to see.
- Leave a stack of cards at three gyms or clubs and ask the manager if you can pin a note to their board.
- Offer to bring the massage table to a club night or a staff wellbeing morning, with sign-up for appointments afterwards.
Facebook Medium effort · Low cost
Local community and parent groups are where people ask each other which therapist to trust, and a page lets them check you out.
- Set up a page with the studio address, the areas you visit and a message button.
- Post twice a week: the studio, a type of massage explained and appointments free this week.
- Answer recommendation requests in local groups where the rules allow businesses to reply.
Email and text reminders Low effort · Free
Massage is a habit, and clients who are reminded at the right moment keep their regular slot or buy a voucher as a gift.
- Collect mobile numbers and email addresses, with permission, when a client books.
- Send a short message before Mother's Day, before the main running and race season and before Christmas, with the voucher page.
What your website needs
- A home page that says massage therapy and names your area in its first line, with a booking button and the studio address.
- A deep tissue massage page that explains the pace and pressure and how clients tell you what they prefer.
- A sports massage near me page for runners, cyclists and gym members, with the events your clients train for.
- A pregnancy massage page that explains how the therapist asks about the pregnancy and how you position and support the client.
- A mobile massage page for home visits, with the areas you cover, what you bring and how privacy is kept.
- A gift vouchers page with a simple way to buy one and what the recipient does next.
Your 90 days
Month 1: Get found
- Publish the website with a page for each massage type, a home visit page and online booking.
- Complete the Google Business Profile with the studio address, the areas you visit, photographs and services.
- Set up the Facebook page and join the community and parent groups in your area.
- Print business cards with the booking details and a space to write the next appointment.
Month 2: Build trust
- Ask every client for a Google review and reply to each one.
- Leave cards at three gyms, clubs or yoga studios, and pin a note on each noticeboard.
- Post twice a week on Facebook with the studio, the types of massage and free appointments.
- Add what to expect at a first appointment to each massage page.
Month 3: Fill the diary
- Run a small Facebook advert to people near the studio, with a button to book or send a message.
- Message past clients and enquirers who have not booked for a while, inviting them back.
- Promote gift vouchers ahead of the next gift occasion on the website, the listing and Facebook.
- Check which pages and partners brought bookings and spend more time there.
Content ideas
- What happens at a first massage appointment, from the chat to the towelWebsite
- How to choose between deep tissue and relaxation massageWebsite
- A look round the studio: the room, the table and the warm towelsFacebook
- How pregnancy massage is set up with cushions and supportWebsite
- What a home visit looks like, from arriving with the table to leaving the room as it wasFacebook
- New photographs of the treatment roomGoogle Business Profile
- A voucher reminder with how to give a massage as a giftEmail
- Appointments free this week at the studio and for home visitsGoogle Business Profile
Your budget
The numbers to watch
Bookings a week
Count the appointments booked through the website, by phone and by message.
Regular clients
Note each client who books a second visit within a month, and where they first heard of you.
Rebooked before leaving
Count how many clients book their next appointment before they walk out.
Google reviews and rating
Check the number of reviews and the average rating at the end of each month.
Gift vouchers sold
Keep a tally of vouchers sold each month and the occasion each was bought for.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.