AI Web Maker90-day online marketing plan
Brightway Cleaning Services
Brightway Cleaning Services will turn searches for house, office and after-builders cleaning into calls by looking established on Google, answering every enquiry the same day and meeting the builders and office managers who book cleans in bulk.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile that lists each type of clean you offer, with photos of finished rooms and a call button, because people searching on a phone ring the first company that looks established.
Build a website with a page for home cleaning, office cleaning, deep cleaning and after-builders cleaning, each saying what is included, so every search lands on a page that answers it.
Go after office contracts and builder relationships on purpose, through LinkedIn and personal introductions, because a recurring office or a builder who calls you for every handover keeps the diary steadier than one-off visits.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “cleaning services near me” | 25K-130K | High |
| “post construction cleaning” | 25K-130K | High |
| “house cleaning near me” | 7.5K-25K | Medium |
| “weekly house cleaning” | 2.5K-7.5K | Medium |
| “commercial cleaning company” | 2.5K-7.5K | Medium |
| “deep cleaning service” | 250-750 | Low |
| “after builders cleaning” | 250-750 | Low |
| “office cleaning service” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Busy households wanting a regular clean or a one-off deep clean
What they need: A reliable person in their home on a set day, with a clear list of what is cleaned and a price they know before the first visit.
Where they look: Google searches on a phone, the reviews on a Google Business Profile and recommendations in neighbourhood Facebook groups.
Office managers and small business owners
What they need: Workspaces ready before the day starts or after closing, a supervisor to call when something is missed and a clear arrangement for keys and alarm codes.
Where they look: Google searches for office cleaning, LinkedIn and introductions from other businesses in the same building or business park.
Builders, developers and property managers
What they need: A clean finish before the final inspection or the next tenant, with dust, paint splashes and sticker residue cleared to a standard they can check.
Where they look: Introductions on site, LinkedIn and searches for after builders cleaning when a job is close to completion.
Your channels, in order
Website and Google search Medium effort · Low cost
People who need a cleaner ring from the page that matches their search, so a page for each type of clean brings the right calls.
- Write a page each for home cleaning, office cleaning, deep cleaning and after-builders cleaning, using the search phrases in this plan and listing what a visit covers.
- Put your phone number, a call button and a short enquiry form at the top of every page, and name the areas you cover.
- Add a room-by-room checklist so visitors can compare you with a company that is vague about what it does.
Google Business Profile Low effort · Free
A search for cleaning services near me shows a map first, and a complete listing with photos and reviews is what gets the call.
- Choose a cleaning service as the main category, add office and commercial cleaning as extra ones and list every service you offer.
- Upload photos of finished kitchens, bathrooms and offices, taken with the customer's permission and with nothing personal in view.
- Text a review link within a day of each finished clean, while the result is fresh, and reply to every review.
Builders, agents and property managers Medium effort · Low cost
They know when a handover or a new tenancy is days away, which is the moment someone needs a clean in a hurry.
- Visit or phone small building firms, letting agents and managing agents, and leave a one-page service sheet with what you clean and how to book.
- Offer to clean one finished job as a trial and photograph the result, with the builder's permission.
- Keep in touch each season so you are the first name they think of when the next job nears completion.
LinkedIn Medium effort · Free
Office managers, facilities teams and site managers use it for work, and a few personal messages can open a regular contract.
- Set up a company page that names your services and shows a phone number, then add the owner's own profile.
- Connect with office managers, property managers and site managers in your area, with a short note about what you clean.
- Share one finished commercial or after-builders job a week, with permission and no site details that identify the building.
Facebook Medium effort · Low cost
Households ask neighbours for a cleaner in local groups and check a business page before they ring.
- Set up a business page with your areas, hours and a message button.
- Join local groups where businesses may reply to recommendation requests and answer helpfully rather than posting adverts.
Email reminders Low effort · Free
Past customers and office contacts book again when a message lands at the right time, such as before guests arrive or when a lease ends.
- Collect email addresses, with permission, on every quote and every office enquiry.
- Send a short note before spring and before the festive season suggesting a deep clean, with a number to ring.
What your website needs
- A home page that says cleaning services, names the areas you cover and shows a call button and an enquiry form on the first screen.
- A house cleaning page for weekly and fortnightly visits, listing the rooms and tasks included.
- A deep cleaning service page for spring cleans, moving out and before an event, with the extra jobs a deep clean covers.
- An office cleaning service page for early-morning and evening visits, with how keys, alarms and supervision are handled.
- An after builders cleaning page for dust, paint marks, sticker residue and window and floor finishing, written for builders and homeowners.
- A commercial cleaning company page for shops, showrooms and shared buildings.
- A page of finished jobs and reviews, with real photos and the type of clean done.
Your 90 days
Month 1: Be easy to find
- Publish the website with a page for each type of clean, your phone number on every page and a short enquiry form.
- Complete the Google Business Profile with categories, areas, services and photos.
- Write down exactly what each type of clean includes and use it as the checklist on the website and in every quote.
- Add a short trust section to the website saying which checks you carry out on staff and which insurance you hold, and only those.
- Set up the LinkedIn company page and list the office, property and site managers you want to reach.
Month 2: Meet the people who book
- Text a review link after every finished clean and reply to each review.
- Message local office, property and site managers on LinkedIn with a short note about what you clean.
- Visit small builders and letting agents and leave the one-page service sheet.
- Photograph finished jobs, with permission, and add the best to the website and the Google Business Profile each week.
- Start the Facebook page and join the neighbourhood groups in your areas.
Month 3: Fill the diary
- Run a small Facebook advert to households in your areas, offering a deep clean with a call and message button.
- Email past customers and office contacts with a reminder to book a deep clean before the busy weeks.
- Answer every commercial enquiry within a day, then arrange a walk round the building and send a written quote.
- Ask each satisfied office client to introduce you to another business in the same building.
- Count which pages, posts and partners brought calls and put next month's time into those.
Content ideas
- A greasy kitchen before and after a deep clean, with the tasks listedGoogle Business Profile
- What after-builders cleaning removes that a normal clean missesWebsite
- Five questions to ask before hiring an office cleaning companyWebsite
- A finished handover clean from dusty floors to clear windows, in one short videoLinkedIn
- How often does a home need a deep clean? Answers to the questions callers askFacebook
- What an evening office clean covers, room by roomLinkedIn
- A spring clean checklist for a family homeEmail
- Meet the supervisor who checks each office before the team leavesFacebook
Your budget
The numbers to watch
Calls and enquiries a week
Count the calls from the Google Business Profile, the website and the enquiry form, and write down which type of clean each wanted.
Quotes that become bookings
Note each quote you send and whether it was booked, split into household, office and builder work.
New regular visits and contracts
Count the new weekly households and the new office or commercial contracts each month.
Where callers heard of you
Ask every new caller and tally Google, Facebook, LinkedIn, a builder or agent, and word of mouth.
Google reviews
Check the number of reviews and the average rating at the end of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.