AI Web Maker90-day online marketing plan
Still Water Day Spa
Still Water Day Spa will bring in more visitors by being the calm, easy choice on Google Maps, by selling its days as gifts and by giving every guest a reason to come back.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Make the Google Business Profile show the spa as it feels, with quiet photos of the treatment room and the relaxation area, the full list of treatments and a booking link, because people choose a spa on atmosphere before price.
Build the website around gift vouchers and packages, since many visits are bought by someone for someone else, and those buyers search for a voucher or a spa day for two rather than a single treatment.
Fill the quiet weekday hours by telling past guests and nearby workplaces when there is space, and keep the busy Saturdays for those who book ahead.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “day spa near me” | not measured |
| “massage near me” | not measured |
| “facial near me” | not measured |
| “couples spa day” | not measured |
| “spa gift voucher” | not measured |
| “spa gift certificate” | not measured |
| “spa day packages” | not measured |
| “hen party spa day” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Gift buyers for partners, friends and parents
What they need: A present that is simple to buy, looks lovely when it is given and can be used at a time that suits the person receiving it.
Where they look: Google searches for a spa gift voucher, the voucher page on the website and Facebook posts in the weeks before gift seasons.
Couples and friends planning a day together
What they need: A room for two or a shared package, with clear timings so the day runs smoothly for a birthday, an anniversary or a hen or bachelorette party.
Where they look: Searches such as couples spa day and hen party spa day, Instagram photos and recommendations from wedding planners.
Locals who want an hour to themselves
What they need: A quiet, unhurried treatment close to home that fits around work or the school run.
Where they look: Google Maps searches for massage near me, the reviews on your profile and word of mouth.
Your channels, in order
Google Business Profile Low effort · Free
People searching for a day spa near them compare photos and reviews on the map before they ever open a website.
- Add soft, well-lit photos of the treatment rooms, the relaxation area and the entrance, with no guests in them.
- List every treatment as a service and add a booking link and your opening hours.
- Reply to each review with a calm, personal line that names the treatment.
Website and Google search Medium effort · Low cost
Gift buyers and groups search for specific things such as a spa gift voucher or a hen party spa day, and a page for each lets you meet them there.
- Make pages for treatments, gift vouchers, packages and couples and group days, using the phrases in this plan.
- Put a booking button and a phone number at the top of every page.
- Add a first visit page that explains what to wear, how to arrive and how to ask for changes.
Facebook Medium effort · Low cost
Gift buyers and local regulars use it to read reviews and see what a place is like, and posts before a gift season reach them at the right moment.
- Pin a post that explains how a voucher works and where to buy one.
- Post a photo of a room or the relaxation area twice a week, with a line on how to book.
- Share new reviews, with the guest's permission, and answer every message.
Instagram Medium effort · Free
A quiet, beautiful photo makes people picture the visit, and picturing it is how a spa day gets booked.
- Introduce each therapist with a photo and a line about the treatments they enjoy giving.
- Follow nearby hotels, venues and florists and comment kindly on their posts, so local people see the spa's name.
Local partners Medium effort · Low cost
Hotels, bed and breakfasts, wedding venues, hairdressers and employers are asked for spa recommendations all the time.
- Visit each with a menu, a card and a photo of a room, and ask who deals with guest requests.
- Offer to put their cards in your welcome folder, and thank them whenever a guest mentions them.
Email and text to past guests Low effort · Free
A short note before a gift season or on a quiet week brings back people who already know and like the spa.
- Collect an email address and a mobile number, with permission, when each guest books.
- Send a short message before Mother's Day, Valentine's Day and Christmas about vouchers, and another when a quiet week opens up.
What your website needs
- A home page that says day spa in its first line, shows the rooms and has a booking button and a map.
- A treatments page for massage and facials, answering massage near me and facial near me, with what to expect and how long each takes.
- A gift vouchers page for spa gift voucher and spa gift certificate, explaining how to buy one, how it arrives and how to use it.
- A packages page for spa day packages, listing what is included and how long the visit lasts.
- A couples and groups page for couples spa day and hen party spa day, naming bachelorette parties too, with room options, timings and how to book.
- A first visit page covering what to wear, how to arrive and how to ask for a change during a treatment.
- A contact page with opening hours, parking and directions to the door.
Your 90 days
Month 1: Be easy to find
- Publish the website with pages for treatments, gift vouchers, packages and a first visit.
- Finish the Google Business Profile with photos of the rooms, the relaxation area and the entrance.
- Set up the Facebook page and the Instagram account with the same name, picture and booking link.
- Print voucher cards and envelopes for the desk, and add a voucher link to your email footer.
- Photograph every room in soft, even light before the first guest of the day arrives.
Month 2: Sell the gift
- Add the couples and groups page to the website, with room options and timings.
- Pin the voucher post on Facebook and run a short advert for it to people near the spa.
- Visit nearby hotels, wedding venues and hairdressers with a menu and a card.
- Ask each guest for a Google review and reply to every one.
- Post twice a week on Facebook and three times a week on Instagram.
Month 3: Fill the quiet days
- Add a short section to the website about weekday visits and how long each treatment takes.
- Message past guests when weekday slots are free, with a link to book.
- Contact nearby employers about a team treat day, with a short note and a menu.
- Post the next gift season's voucher reminder two or three weeks ahead.
- Check which pages and posts brought bookings and repeat what worked.
Content ideas
- A guide to choosing between a massage, a facial and a body treatmentWebsite
- Gift ideas by occasion: a birthday, an anniversary or a thank-youWebsite
- Planning a spa day for a group: how long to allow, what to book and how to share out the dayWebsite
- A photo tour of the entrance, the changing area and the treatment roomsGoogle Business Profile
- Meet the therapists: the treatments each one enjoys givingInstagram
- A one-page menu for hotels and venues, with the treatments and how a guest booksLocal partners
- How we make up each room between guestsFacebook
- A reminder before each gift season, with a link to the voucher pageEmail
Your budget
The numbers to watch
Visits booked a week
Count the appointments in the diary each week and note which days are fullest.
Gift vouchers sold and used
Tally the vouchers sold each month, then how many are redeemed in the following weeks.
Where guests heard of you
Ask at booking and tally Google, Instagram, a friend, a partner or a voucher.
Weekday bookings
Compare the bookings from Monday to Thursday from week to week.
Guests who come back
Note how many guests book a second visit, and what brought them back.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.