AI Web Maker90-day online marketing plan
Haulaway Junk Removal
Haulaway Junk Removal will keep its truck full by turning a photo of a pile into a clear price quickly, and by showing customers that what it collects ends up in the right place.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Let people ask for a price by sending pictures, with your number and a photo option on every page, so a person looking at a pile can get a figure without waiting for a visit.
Show where things go, with a page and short posts on reuse, donation and recycling, because customers choose between clearance firms on whether they trust them to dispose of things properly.
Build repeat work from letting agents, estate agents and builders, who need clearances again and again and ring the company they already know.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “junk removal near me” | not measured |
| “rubbish removal near me” | not measured |
| “house clearance service” | not measured |
| “garage clearance” | not measured |
| “old sofa removal” | not measured |
| “appliance removal service” | not measured |
| “construction waste removal” | not measured |
| “same day junk removal” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners clearing a garage, loft or spare room, or after a renovation or a move
What they need: A clear price, the lifting done for them and everything taken away in one visit.
Where they look: A phone search, a local Facebook group and a neighbour's recommendation.
Families emptying a relative's home
What they need: Patience, careful handling of belongings and a chance for usable things to be passed on.
Where they look: Searches by a relative on a phone, and recommendations from estate agents and solicitors.
Landlords, letting agents and builders
What they need: A flat emptied between tenants or a site cleared at the end of a job, with an invoice they can file.
Where they look: Searches for flat or site clearance, calls on agents in person and referrals from other trades.
Your channels, in order
Website and Google search Medium effort · Low cost
Clear-outs are searched by type of space or item, so separate pages let the site match a loft, a garage or a fridge.
- Build a page each for house clearance, garage clearance, furniture and appliance removal and building waste, taking their wording from the searches in the plan.
- Place your number beside a photo quote form where visitors see it first.
- Add a page on how pricing works and what you cannot take, so callers know before they ring.
Google Business Profile Low effort · Free
A listing with a call button, honest reviews and real photos is what someone in the middle of a clear-out wants to see.
- Pick a junk removal category, list house, garage and appliance clearances and mark the area you serve.
- Add a new photo to the listing every week: a cleared garage, a sorted load or a loaded truck.
- After each job, ask for a review and answer it with a line on where the items went.
WhatsApp and text for photo quotes Low effort · Free
Customers would rather send three pictures than describe a pile, and a quick answer is what wins the booking.
- Set up a number that takes calls and messages, with a greeting asking for photos, the address, the stairs and the parking.
- Reply the same day with a price or a time to visit, and say what you cannot take.
Facebook Medium effort · Low cost
People in local groups ask who can take an old sofa or empty a shed, and a page with real loads is where they check you out.
- Launch a business page that shows your truck, your area and a button to message photos.
- Share a sorted load or a cleared space twice a week, with a line on where the items went.
- Answer clear-out requests in local groups, where the rules let businesses take part.
Local partners Medium effort · Free
Letting agents, estate agents, builders and charity shops meet people who need things cleared, and they like a contractor they can call.
- Leave a card with letting agents, estate agents and builders, and offer to clear a flat between tenants or a site at the end of a job.
- Ask local charity shops which items they accept, and mention them in your posts when they take your donations.
What your website needs
- A home page that says junk removal near me in its first line, names your area and has a phone number and a photo quote form.
- A house clearance service page for families, landlords and agents, written with care for people emptying a home.
- A garage clearance page with before and after photos and what you do with the contents.
- An old sofa removal page that also covers mattresses, beds and wardrobes, with a note on reuse.
- An appliance removal service page for fridges, freezers and washing machines, with how they are recycled.
- A construction waste removal page for builders and site managers, with how you work with them.
- A where your items go and how pricing works page, with what you cannot take.
Your 90 days
Month 1: Make it easy to ask
- Launch the site with a page for each kind of clear-out and a photo quote form.
- Complete the Google Business Profile with your services, area and photos of cleared spaces.
- Set up the number for photo quotes with a greeting and a list of what you cannot take.
- Launch the Facebook page and join the groups where people ask who can take things away.
Month 2: Show where it goes
- Add the page on where items go and how pricing works, using real examples from your own loads.
- Twice a week, put a cleared space or a sorted load on Facebook and your Google listing.
- Ask each customer to say in their review what was cleared and how it went.
- Visit letting agents, estate agents and builders with a card and ask what they struggle to clear.
Month 3: Win the repeat work
- Run a small Facebook advert to homes nearby, with a button to send photos for a quote.
- Message everyone who asked for a quote and did not book, and ask if the job is still needed.
- Offer agents and builders a standing arrangement for regular clearances.
- Add a short page on the seasonal clear-outs that bring most enquiries, such as spring, moving and tenancy ends.
- Look at which pages, posts and partners brought calls and repeat them.
Content ideas
- A garage cleared in one visit, before and afterFacebook
- Where an old sofa goes after we collect itWebsite
- What we cannot take, and what to do with it insteadWebsite
- How to get a price from three photosGoogle Business Profile
- A truck load sorted into reuse, recycling and wasteFacebook
- Clearing a flat between tenants: what agents can expectWebsite
- What happens to a fridge freezer after collectionGoogle Business Profile
- A spring clear-out checklist: keep, donate or send awayFacebook
Your budget
The numbers to watch
Calls and photo quotes a week
Total the calls from your listing and the messages with photos that come from your website and Facebook.
Quotes that became bookings
Note how many photo quotes you sent each week and how many turned into a booked job.
Calls from partners
Find out from each caller whether a partner, a group or a search led them to you.
Repeat customers
Count agents, landlords and builders who have booked you more than once.
Google reviews
At each month end, write down the review total and the star average.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.