AI Web Maker90-day online marketing plan
Happy Paws Pet Care
Happy Paws Pet Care will fill its walking rounds and holiday diary by being the walker and sitter that local owners find on Google, meet at their door and ring without a second thought.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Set up a Google Business Profile for your walking area with photos from your rounds and a call button, so an owner searching dog walker near me can ring you in one tap.
Build a website with a page each for dog walking, pet sitting and overnight care, and your number and call-back times shown in the header.
Offer every enquiry a meet and greet at their home, because owners decide on trust and a calm first meeting is where it is won, then ask each regular for a review.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “dog walker near me” | not measured |
| “dog walking service” | not measured |
| “pet sitter near me” | not measured |
| “overnight pet sitting” | not measured |
| “midday dog walker” | not measured |
| “holiday pet sitter” | not measured |
| “cat sitter near me” | not measured |
| “dog walking prices” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Office workers with a dog or puppy at home all day
What they need: A reliable midday walk and toilet break from someone who sends a photo afterwards, so they stop worrying at their desk.
Where they look: Google searches for a dog walker near me, tips from neighbours in Facebook groups and on Nextdoor, and word at the park gate.
Owners going away on holiday or a work trip
What they need: A sitter who looks after the pet in its own home, whom they have met first, so a dog, cat or rabbit keeps its routine.
Where they look: Searches for pet sitter near me and overnight pet sitting, usually weeks before they travel, and friends who have used a sitter.
New puppy owners and older owners who cannot walk far
What they need: Regular help from a patient person who explains what happened on each visit and keeps to the same times.
Where they look: Local Facebook groups, noticeboards at the vet and relatives who search for a walker for them.
Your channels, in order
Google Business Profile Low effort · Free
It lists you where owners look first when they search dog walker near me, and a call button lets them ring without reading your website.
- Choose dog walker as the main category, add pet sitter as a second and list your walking area instead of a street address.
- Upload photos of dogs on your walks, taken with the owners' permission and without showing houses.
- Ask for a review a few weeks into regular walks, with a link sent by text.
Website and Google search Medium effort · Low cost
People ready to book search for a service and an area, and a page for each lets you answer them directly.
- Give dog walking, pet sitting and overnight care a page apiece, using the search phrases in this plan.
- Show your phone number and call-back times in the header, with a short enquiry form on each page.
- Explain how a meet and greet works and what to have ready, so first-time callers know the next step.
Facebook groups and Nextdoor Medium effort · Free
Neighbours ask each other for a trusted walker in these groups, and a helpful answer is seen by everyone reading.
- Join the groups for the streets you want to walk and read the rules on business posts first.
- Reply to requests for a walker or sitter with a short, useful message and a link to your page where the rules allow.
- Share a photo from the week's round with the area named, never the street.
Vets, trainers and pet shops Low effort · Low cost
The people who see dogs every day are asked for a walker's name all the time, and a card in their hand turns that into a call.
- Leave cards at nearby vets, groomers and pet shops and ask for a place on the noticeboard.
- Write to puppy class and training club organisers about daytime visits for young dogs.
Bandanas and route cards Low effort · Low cost
You are seen on the same streets every day, and every dog you walk is a moving advert for your number.
- Put your name and number on a bandana or lead tag for each dog, with the owner's agreement.
- Post a card through doors on streets where you already have a client, after telling that client first.
Client messages and referrals Low effort · Free
Happy clients talk to the neighbours, and a regular message keeps you at the front of their mind before they travel.
- Message regulars in spring and again before the summer break to ask for their holiday dates.
- Send each regular a thank-you note with a card they can pass to a neighbour.
What your website needs
- A home page that opens with dog walker and pet sitter, the area you cover and a call button.
- A dog walking service page with what a walk includes, how long it lasts and whether dogs go out alone or in a small group.
- A pet sitter near me page covering home visits for cats and small pets, with what you feed, clean and check.
- An overnight pet sitting page that explains how a stay works, with holiday and vacation dates and how far ahead to ask.
- A midday dog walker page for people at work, with the times you can visit.
- A dog walking prices page that explains what changes the cost, such as length, number of pets and time of day, and invites a call for a quote.
- A keys and safety page showing how keys are stored and what you do if a pet seems unwell.
Your 90 days
Month 1: Put the basics in place
- Put the website live with a page each for dog walking, pet sitting, overnight care and prices.
- Claim the Google Business Profile and fill it in with photos, categories and your walking area.
- Record a voicemail greeting that names your business and says when you return calls.
- Join the local Facebook groups and Nextdoor for the streets you walk.
- Order cards and bandanas that carry your name and number.
Month 2: Earn the owner's trust
- Add the keys and safety page and a short explanation of the meet and greet to the website.
- Ask regular clients for a Google review a few weeks in, and answer every review that arrives.
- Leave cards at nearby vets, groomers, pet shops and puppy classes.
- Answer requests for a walker in local groups on the day you see them.
- Post a photo from the week's round, with permission, on Facebook and the Google Business Profile.
Month 3: Grow the regulars
- Message regulars to ask for their holiday dates and add a holiday and vacation page to the website.
- Try a modest Facebook advert shown to dog owners in your walking area, with a call button.
- Send each regular a thank-you note with a card to pass to a neighbour.
- Post cards through doors on the streets where you already walk.
- Ask each new caller how they found you and put your effort behind the two sources that bring the most calls.
Content ideas
- What changes the price of a dog walk: length, number of dogs and time of dayWebsite
- Dog walker or pet sitter: which one you need, and what each visit includesWebsite
- Leaving a puppy at home while you work: how a midday visit fits inWebsite
- A walk update as the owner receives it, with the photo and the noteFacebook
- A new job or a house move: setting a dog up with a walking routineFacebook
- Welcome to a new regular on the round, shared with their permissionFacebook
- Photo of the week from the park, shared with the owner's permissionGoogle Business Profile
- A new page for visits to cats and small pets, with what each visit coversGoogle Business Profile
Your budget
The numbers to watch
Calls and messages a week
Every Friday, count the calls, texts and forms from the week and note which page or group sent each one.
Meet and greets booked
Tally the first meetings you arrange, since a booked meeting is the clearest sign an enquiry is serious.
Weekly walks won each month
Note each new weekly walking client and how they found you.
Google reviews
Look at your Google reviews on the last day of each month: how many new ones arrived and what the average rating is.
Holiday stays confirmed
Count the overnight and holiday bookings agreed before each school break.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.