AI Web Maker90-day online marketing plan
Northlight Architects
Northlight Architects will win more calls by showing its finished buildings and its planning knowledge to people who are starting a project, and by being easy to ring when they are ready.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website that explains the stages of a project and the planning process in plain words, with a page for each kind of work, so that homeowners searching for an extension architect find answers and a phone number.
Use a Google Business Profile to put photographs of finished buildings, your service area and a call button in front of people who search for an architect near them, since they decide on photographs and reviews before they ring.
Win introductions from the builders, surveyors, lawyers and mortgage advisers who are asked for an architect's name, and give them a one-page summary of how you work so they can pass you on with confidence.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “architect near me” | not measured |
| “house extension architect” | not measured |
| “planning permission drawings” | not measured |
| “planning application help” | not measured |
| “architect for new build” | not measured |
| “commercial building architect” | not measured |
| “home extension design” | not measured |
| “architect fees for extension” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners planning an extension or a major remodel
What they need: A clear idea of what is possible, what planning will ask of them and what it may cost, from someone who will not pressure them.
Where they look: Google searches for house extension architects and planning help, local Facebook groups and recommendations from builders and neighbours.
People who have bought a plot or a house to rebuild
What they need: Someone to read the site and the local rules, shape a design and guide them through the application and the build.
Where they look: Searches for new build architects, agents who sell plots and online self-build groups.
Owners of shops, offices and small properties
What they need: A design and an application for a change of use, a refit or a new building, handled around the demands of a business.
Where they look: Google searches for commercial building architects, LinkedIn and referrals from commercial agents and surveyors.
Your channels, in order
Website and Google search Medium effort · Low cost
Planning a building is a long decision, and people read several websites that explain the process before they ring anyone.
- Make a page for house extensions, new builds and commercial buildings, each answering one of the searches listed above.
- Add a page that explains planning permission and permits stage by stage, with a plain note that the authority makes the decision.
- Show each project with its plans, photographs and a short account of the problem the design solved.
Google Business Profile Low effort · Free
It shows the firm to anyone searching for an architect near me, with a call button for the moment they are ready.
- Choose the category that fits your firm, set your service area and list each service.
- Add photographs of finished buildings and of the drawings beside the built result.
- Invite reviews that describe how the planning process and the project were run.
Local partners Medium effort · Low cost
Builders, surveyors, lawyers, mortgage advisers and agents hear about projects before anyone searches online, and they are asked who to trust.
- Write a one-page summary of what you do for a client, from the first sketch to the site visits.
- Meet a few local builders and surveyors and offer to answer planning questions for their clients.
- Thank each introduction with a note, and with the client's consent tell the partner how the project is going.
Facebook Medium effort · Low cost
Homeowners ask local groups for a name they can trust with an extension, and neighbours talk there about what is being built.
- Create a business page that names the area you cover, with a message button and a pinned post explaining your process.
- Share a finished project each week with a few lines on the problem it solved.
- Reply to planning questions in local groups whose rules permit it, helping without selling.
Local talks High effort · Low cost
People nervous about planning respond to a real person explaining it, and a talk puts you in front of several households at once.
- Offer a short evening talk on planning and extensions to a residents' association, a community hall or a business group.
- Bring a card model, a set of drawings and a printed summary of how you work.
- Invite people to ring or book a short conversation, and collect contact details only with their permission.
What your website needs
- A home page headed architect, with the area you serve, one strong project and a phone number that is easy to find.
- A house extension architect page covering side and rear extensions, loft or attic conversions and remodelling, with finished examples.
- A planning permission drawings page and a planning application help page that explain the steps, the drawings involved and what the authority decides.
- An architect for new build page for self-builders and replacement homes, with the stages from plot to completion.
- A commercial building architect page for shops, offices and conversions, showing one project and how you work to a business's schedule.
- An architect fees for extension page that explains how fees are set, stage by stage, without amounts.
- A project gallery where each project shows its plans, its photographs and the problem the design solved.
Your 90 days
Month 1: Put the work on show
- Publish the website with a page for each kind of project, the planning explainer and a call-back form.
- Choose your best finished projects and photograph them, with the client's permission, beside their plans.
- Open the Google Business Profile with your services, the area you cover and photographs of finished buildings.
- Prepare a one-page summary for partners that lists your services and how a project begins.
Month 2: Make introductions
- Send the summary to local builders, surveyors, lawyers, mortgage advisers and agents, and meet those who reply.
- Ask recent clients for Google reviews that mention planning and communication.
- Create the Facebook page and share a finished project each week.
- Offer a short evening talk on planning and extensions to a residents' group or a business network.
Month 3: Turn conversations into calls
- Put a small Facebook advert in front of homeowners near you, with a call button and a link to the planning explainer.
- Ring or message everyone who asked a question at the talk or on Facebook and offer a short conversation.
- Ask partners who made an introduction how it went and what they need from you.
- Trace each new enquiry back to its source and keep working the sources that brought real conversations.
Content ideas
- Do you need planning permission for an extension? What to check firstWebsite
- A finished extension photographed from the garden, the street and the kitchenFacebook
- What happens to an application after it is submitted, stage by stageWebsite
- A site visit in pictures: what we measure and whyFacebook
- A card model of a house, built in a dayFacebook
- Which drawings you receive at each stage, and what each is forGoogle Business Profile
- How a narrow plot became a house with light in every roomWebsite
- What to ask an architect before you sign anythingLocal talks
Your budget
The numbers to watch
Phone calls and call-back forms
Tally the calls from the Google listing and the forms from the website each week, and record which planning or project page the caller had read.
First meetings booked a month
List the meetings booked and note who or what sent each person to you.
Introductions from partners
Count the clients who arrived on a partner's recommendation, and note which partner it was.
Reading of the planning pages
Check each month how many people read the planning explainer and project pages, and whether they then ring.
Google reviews
Check the number of reviews and what they say about communication and planning.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.