AI Web Maker90-day online marketing plan
Fixwell Home Services
Fixwell Home Services will get more calls by appearing for the everyday repair and fitting jobs people search for and by becoming the regular handyman for nearby households and landlords.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the phone the easiest way in, with a call button on every page, accurate hours on your Google listing and missed calls returned within the hour.
Name the everyday jobs people search for, from TV wall mounting to flat pack assembly, on your website and listing, so you appear for the job and not only for the word handyman.
Turn single jobs into repeat bookings by inviting households and landlords to save up a list for your next visit.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “handyman near me” | 25K-130K | High |
| “handyman services” | 7.5K-25K | High |
| “flat pack assembly” | 7.5K-25K | Medium |
| “tv wall mounting” | 2.5K-7.5K | Medium |
| “odd job man” | 2.5K-7.5K | Medium |
| “small home repairs” | 2.5K-7.5K | Medium |
| “furniture assembly service” | 250-750 | Low |
| “curtain pole fitting” | 250-750 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Busy households and people who have just moved
What they need: Shelves, curtain poles, furniture and small repairs sorted in one visit, at a time that fits around work.
Where they look: Google searches on their phone, Nextdoor and local Facebook groups, and recommendations from neighbours.
Older homeowners and their families
What they need: A polite, trustworthy person for jobs that have become hard or risky, such as a loose banister or a bulb on a high ceiling.
Where they look: Family members searching on their behalf, community noticeboards, parish and residents' newsletters and word of mouth.
Landlords, letting agents and small offices
What they need: Quick repairs between tenancies or after a reported fault, with photos of the finished work and a clear invoice.
Where they look: Searches for property maintenance, introductions from other trades and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People search for the job in front of them, so a page for each common job meets them at that moment.
- Write pages for furniture assembly, TV wall mounting, curtain and blind fitting and small home repairs, using the phrases in this plan.
- List the everyday jobs you do on the home page, in the words customers use.
- Put a call button and a form that takes photos of the job at the top of each page.
Google Business Profile Low effort · Free
Many customers pick a handyman from the map and ring straight from the listing.
- Choose handyman as your main category and add each common job as a service.
- Keep your hours accurate, including any evenings or Saturdays you work.
- Ask for a review after each visit and invite customers to mention the job you did.
Nextdoor and local Facebook groups Medium effort · Free
Neighbours regularly ask each other for a reliable handyman, and a helpful answer often turns into a call.
- Claim a business page on Nextdoor and set up a Facebook page with your service area.
- Reply to requests for a handyman where group rules allow, with a short note on similar jobs you have done.
- Share one photo of a finished job each week.
Letting agents and landlords Medium effort · Free
They need small repairs handled quickly and keep using the handyman who turns up and sends photos.
- Visit local letting agents with your company profile and an example job report with photos.
- Give landlords a simple way to report a fault and approve the repair by phone or message.
Cards and fridge magnets Low effort · Low cost
Many customers, older ones especially, keep a card by the phone for the next time something breaks.
- Leave a card or magnet with every customer and a spare for a neighbour.
- Pin cards on noticeboards in local shops, libraries and community halls.
What your website needs
- A home page that says handyman, lists your everyday jobs and names your service area, with a call button.
- A furniture assembly service page covering flat pack assembly of wardrobes, beds and desks.
- A TV wall mounting page explaining wall types, cable tidying and what you need from the customer.
- A curtain pole fitting page that also covers blinds, shelves, mirrors and pictures.
- A small home repairs page listing doors, handles, sealant, tiles and other common fixes.
- A page for landlords and offices explaining how to report jobs and how photos and invoices are sent.
- A page on how you charge and what a visit includes.
Your 90 days
Month 1: Be easy to call
- Publish the website with a page for each common job and a call button on every page.
- Complete the Google Business Profile with services, hours and photos of finished jobs.
- Set up Nextdoor and Facebook pages and join the local groups for your area.
- Print cards and fridge magnets with your phone number and web address.
Month 2: Collect reviews and regulars
- Add the page on how you charge and what a visit includes.
- Ask every customer for a Google review that names the job, and reply to each one.
- Answer handyman requests in local groups each week.
- Leave cards with neighbours and on community noticeboards.
- Visit letting agents with your company profile and example report.
Month 3: Fill the diary
- Add a seasonal jobs page, such as draught-proofing before winter or gate and fence repairs in spring.
- Run a small Google search advert for the jobs that bring the most calls, with a call button.
- Text past customers to ask whether they have a new list ready.
- Offer letting agents a regular weekly slot for their repairs.
- Check which jobs and channels brought calls and move your effort towards them.
Content ideas
- A TV mounted on a plasterboard wall with the cables hiddenFacebook
- Which wall fixings hold heavy mirrors and shelvesWebsite
- Small repairs worth doing before you sell your homeWebsite
- A wardrobe built and fixed to the wall so it cannot tipNextdoor
- Draught-proofing doors and windows before winterWebsite
- One visit, a whole list ticked off, shown job by jobFacebook
- Photo of a repaired garden gate that closes againGoogle Business Profile
- How landlords and tenants can report a fault to usEmail
Your budget
The numbers to watch
Calls a week
Count calls from the website, the Google Business Profile and your cards in your phone's call log.
Missed calls returned within the hour
Note each missed call and how quickly you rang back.
Repeat bookings
Mark each booking from someone who has used you before.
Jobs from landlords and letting agents
Keep a monthly list of jobs that came through agents and landlords.
Jobs per visit
Note how many separate jobs each visit covered, to see whether customers are saving up lists.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.